At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: 7+ years of experience in operations or
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Job description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is in a defining moment — from turnaround to international growth, from traditional rideshare to the autonomous future. The Chief of Staff to the CEO sits at the center of that transformation, serving as a force multiplier for CEO David Risher and the senior leadership team. This is a rare opportunity for a builder, strategist, and trusted advisor who can operate at altitude while staying close to the detail. The Chief of Staff to the CEO is the CEO's most trusted operational and strategic partner. You will: Own the rhythms, narrative, strategy, and operations of the Executive Office, translating the CEO’s vision into organizational execution across Lyft. Work in lockstep with our Executive Business Partner to ensu
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All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law; We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law
Department · Executive
Hiring company
Lyft
Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go. Ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you.
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