Data Scientist, Ads Demand

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . The Programmatic Ads team integrates with external demand partners (DSPs, SSPs, etc) through OpenRTB. We drive performance optimization (latency, conversion, engagement, fill rate, etc) for our programmatic ad products. We are also responsible for building internal tools to better enable cross-functional teams. What you’ll do: Lead one or two partner integrations, and work closely with product managers, data scientists, other cross-functional teams, and external partners to understand business requirements and translate them into technical solutions. Use AI to accelerate team execution, system design, and decision-making, applying sound judgment to validate outputs and ensure correctness and quality. Independently drive the full software development lifecycle, including ideation, technical design, prototyping, development, and release. Ind

About the Role OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering. What You'll Do Full-Funnel Analytics Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers. Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking. Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels. Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth. Campaign Analytics & Measurement Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy. Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership. Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews. Forecasting & Planning Build high-fidelity revenue and advertiser growth models to project perfor

About the Team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. About the Role We’re looking for a Marketing Scientist to join OpenAI’s Ads Marketing Science function. Reporting to Marketing Science leadership, you’ll be a senior individual contributor who combines rigorous measurement expertise with strong client judgment and hands-on execution. Your mission is to help OpenAI Ads prove and improve advertisers’ media performance. You’ll work with sales, partners, and clients supporting all forms of measurement including verification, attribution, incrementality, brand, marketing mix modeling (MMM), and scalable advertiser reporting, connecting sound methodology to decisions advertisers can act on. You will partner closely with Sales on key advertising accounts and with Product, Engineering, Data Science, Partnerships, Legal, and Privacy. Initial priorities include advancing incrementality measurement, helping onboard measurement partners to privacy-forward measurement workflows and integrations, and creating reusable programs, tools, agents, skills, and workflows that let sales and clients access high-quality Marketing Science support at scale. This role is based in either San Francisco or New York, and follows a hybrid schedule (Monday-Wednesday). In th

About the team OpenAI’s mission is to build safe artificial general intelligence (AGI) which benefits all of humanity. This long-term undertaking brings the world’s best scientists, engineers, and business professionals into one lab together to accomplish this. In pursuit of this mission, our Enterprise Platform team builds the systems that help our GTM teams bring OpenAI products to customers at scale. This role sits close to our emerging ads business, partnering with Ads Sales, Operations, Product, Finance, Legal, and Engineering to create reliable workflows for advertiser lifecycle, campaign readiness, approvals, and revenue operations. About the role Our GTM team helps customers understand the transformational potential of OpenAI’s models, and our internal systems should make that work faster, cleaner, and more intelligent. We’re looking for a Salesforce Ads Systems Engineer to design and build the Salesforce foundation for our ads business. You’ll partner with Ads Sales, Ads Operations, Product, Finance, Legal, and data teams to turn complex advertiser and campaign workflows into scalable, auditable systems. This is an execution-heavy, builder role. The primary charter of this role is ads GTM systems: advertiser account and opportunity workflows, campaign/order readiness, approvals, integrations, and automation that keep ads motions moving cleanly from pipeline through launch, billing, measurement, and reporting. In this role, you'll: Build Salesforce solutions for ads GTM : Develop user experiences, objects, automations, and guardrails that help Ads Sales and Operations manage advertisers, opportunities, insertion orders, campaign readiness, approvals, and launch handoffs with high data quality. Engineer integrations across the ads stack : Connect Salesforce with ads platforms, product catalogs, pricing/rate-card systems, data warehouses, billing tools, measurement workflows, CLM, and e-signature systems so advertiser and campaign data stays accurate and audit

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. Senior Data Scientist - Network Value (Credit) The Network Value Data Science team is helping Plaid build an industry-leading fintech consumer network with best-in-class products and user experiences. We are a product analytics team embedded in key product areas across Plaid. We support some of Plaid’s most important OKRs and help execute on product roadmaps. We translate ambiguous product questions into tractable analysis, serve as analytical thought partners throughout the org, identify opportunities to build better products, and champion a data-first decision-making approach everywhere we go. You’ll be a Data Scientist supporting Credit, a critical product area within Plaid’s Network Value portfolio. You’ll become a data and analytical thought partner to product managers, engineers, and cross-functional stakeholders, helping shape Credit product strategy, improve product performance and user experience, and grow Plaid’s consumer network. You’ll translate business questions into analytics projects, perform ad-hoc and strategic analysis, improve visibility into core systems through data modeling and dashboarding, create OKRs and KPIs tied to business goals and user experiences, a

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We’re hiring a Data Scientist to help build and scale our internal analytics capabilities. This is a foundational role where you’ll create dashboards, data models and insights to power business and product teams alike. You’ll collect requirements, define key metrics, and deliver insights directly to stakeholders. You'll define what success looks like across a technical, usage-based platform and turn ambiguous questions into analyses, forecasts, and experiments that shape Baseten’s product and strategy. RESPONSIBILITIES Build and maintain production-grade dbt models and dashboards across multiple functions with a focus on accuracy, simplicity and user experience. Define and instrument core metrics around ROI, product adoption, customer lifecycle, capacity, availability, revenue and costs. Ingest and transform raw data using tools like dbt, Airbyte, and BigQuery. Partner with Engineering, Finance, Marketing, and Sales teams to understand goals and translate them into data solutions REQUIREMENTS 5+ years of experience in analytics engineering, data analysis, analytics, data science or a related role Advanced SQL and dbt skills, with a record of building models, tests, semantic layers and lineage in a cloud data warehouse. Prior experience supporting complex cross-functional projects across GTM, Finance and Engineering across various stages of the customer journey. Experience building dashboards and self-serve analy