Marketing Scientist

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. We are looking for a Data Scientist to join our marketing org. As a Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest’s revenue growth and marketing strategy. The results of your work will influence and drive strategic decisions

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We’re hiring a Data Scientist to help build and scale our internal analytics capabilities. This is a foundational role where you’ll create dashboards, data models and insights to power business and product teams alike. You’ll collect requirements, define key metrics, and deliver insights directly to stakeholders. You'll define what success looks like across a technical, usage-based platform and turn ambiguous questions into analyses, forecasts, and experiments that shape Baseten’s product and strategy. RESPONSIBILITIES Build and maintain production-grade dbt models and dashboards across multiple functions with a focus on accuracy, simplicity and user experience. Define and instrument core metrics around ROI, product adoption, customer lifecycle, capacity, availability, revenue and costs. Ingest and transform raw data using tools like dbt, Airbyte, and BigQuery. Partner with Engineering, Finance, Marketing, and Sales teams to understand goals and translate them into data solutions REQUIREMENTS 5+ years of experience in analytics engineering, data analysis, analytics, data science or a related role Advanced SQL and dbt skills, with a record of building models, tests, semantic layers and lineage in a cloud data warehouse. Prior experience supporting complex cross-functional projects across GTM, Finance and Engineering across various stages of the customer journey. Experience building dashboards and self-serve analy

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

About the Team The Business Data Science team uses data and analytics to optimize business performance, drive growth, and foster meaningful partnerships, with the goal of ensuring the sustained and impactful expansion of OpenAI's initiatives to maximize the benefits of AGI for all of humanity. We partner with Sales (GTM), Marketing, Partnerships, Support, Finance, Product, and Growth. About the Role As a member of our Business Data Science team, you will help build a data-driven culture around insight generation, decision making, and strategy at OpenAI. This role is focused on driving customer success within our business products (ChatGPT Team, ChatGPT Enterprise, and API). You will work on projects such as identifying opportunities for interventions within a customer lifecycle to drive activation & onboarding, identifying target audiences for new feature launches, and measuring the efficacy of emails, events, and other interventions to drive ongoing engagement with our products. This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Embed with our Customer Success organization as a trusted partner, uncovering new ways to drive customer adoption and engagement of our business products. Establish key metrics, run experiments, and perform analysis to help us understand the incrementality of our efforts to drive adoption/engagement. Proactively surface insights and opportunities to drive engagement and growth. Build tools and systems for stakeholders to self-serve routine data and insights freeing up time to work on more leveraged analyses. Become an expert in OpenAI’s data and systems. Through partnership with Data Eng, Finance and other business teams, you will self-serve all the underlying data for our business and derive insights from them. Partner with other data scientists across the company to share knowledge and continually

About the Role OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering. What You'll Do Full-Funnel Analytics Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers. Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking. Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels. Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth. Campaign Analytics & Measurement Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy. Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership. Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews. Forecasting & Planning Build high-fidelity revenue and advertiser growth models to project perfor

About the Role OpenAI's ads business is scaling quickly. As the Data Scientist for Ads Demand, you will build the measurement and insight foundation for understanding demand health and advertiser value across the marketplace. You will partner closely with Ads Sales leadership and Ads Product leadership—along with Marketing Science and product and sales teams—to diagnose advertiser performance, define benchmarks, identify growth opportunities, and turn advertiser feedback into product priorities. Your work will shape demand strategy, improve advertiser outcomes, and help OpenAI build for its most valuable advertisers. What You'll Do Demand Health & Measurement Define the North Star metrics, diagnostic framework, and measurement strategy for demand health across the ads system. Build the operating view of demand across spend, active advertisers, retention, budget utilization, delivery, concentration, and mix; identify emerging risks and opportunities. Diagnose changes in demand through cohort analysis, decomposition, experimentation, and causal methods, translating findings into clear actions for Sales and Product leadership. Advertiser Performance & Benchmarks Own the end-to-end view of advertiser outcomes—including delivery, ROAS, conversion performance, retention, and budget efficiency—for individual advertisers and key cohorts. Establish actionable benchmarks by objective, vertical, advertiser size, geography, maturity, and product adoption, with statistically sound peer comparisons. Develop early-warning signals and opportunity scoring that help sales teams surface under-delivery, performance risk, and advertiser growth potential. Set standards for metric definitions, data quality, and interpretation so leaders can separate real marketplace changes from seasonality, selection effects, and measurement artifacts. Insights, Adoption & Advertiser Feedback Partner with Marketing Science, Sales, and Product to translate analysis into credible advertiser-fac