Who We Are Artefact is an applied AI company. We build systems that run in production, in our clients' own cloud, and keep running after we leave. 2,500+ people across 27 countries and 1,000 clients, including some of the largest consumer brands in the world. Not a strategy house that discovered AI eighteen months ago, and not a prototype shop that hands you something you will rebuild from scratch. Three ingredients make that possible, and very few firms have all three: the data, real and messy and at enterprise scale; an applied AI team that can put a model into a governed production environment; and the transformation muscle to make people actually use it. Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API. Every senior marketing and commerce leader we talk to is asking the same two questions — am I still visible, and can I still prove what worked — and almost nobody can answer them. The Role We are hiring a Director to lead marketing measurement and effectiveness for our US client portfolio, starting with a large, in-flight measurement program for a major US financial services client. This is a player-coach role. You will own the methodology and the client relationship, lead a multi-workstream data science team, and stay close enough to the models to challenge assumptions, review code and unblock hard technical problems yourself. You will also help us productize what we build — turning measurement work into reusable accelerators and points of view that scale across accounts. You should be able to step into a live, complex measurement program quickly and earn credibility with senior client stakeholders in the first weeks, not the first quarter. What You'll Do You will own the hardest question in marketing: what actually caused the sales. Marketing Mix Modeling, incrementality testing, geo-lift, attribution — for a brand where a few points of budget reallocati
Director Applied AI for Marketing and Commerce
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Role overview
Job description
Who We Are Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We build systems that run in production, in our clients' own cloud, and keep running after we leave. 2,000+ people across 27 countries and 1,000 clients, including some of the largest consumer brands in the world. Not a strategy house that discovered AI eighteen months ago, and not a prototype shop that hands you something you will rebuild from scratch. Three ingredients make that possible, and very few firms have all three: the data, real and messy and at enterprise scale; an applied AI team that can put a model into a governed production environment; and the transformation muscle to make people actually use it. Agentic AI lands on marketing and commerce before it lands anywhere else. Agents browse, compare and buy; clicks stop
…What they are looking for
Skills & requirements
Qualification
You present the method, you defend it, you own the recommendation – and you're in the room during qualification, before anything is signed; You are in the room during qualification and solution design, not handed a signed scope; Would be nice, not required: exposure to the Nordics, published work or conference speaking on measurement, experience blending data science with GenAI content production, a background in optimisation or supply-chain problems alongside marketing, or a master's/PhD in a quantitative field (or a body of work that makes the question irrelevant)
Department · Data Science
Hiring company
Artefact
Global data and AI consulting company. From strategy to deployment: AI solutions by industry, data platforms, governance, analytics and data marketing.
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