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Active1d ago

Director, CRM & Lifecycle Marketing

Fanatics Commerce·📍 Redwood City, CA, United States

Employment

Full-Time

Work mode

On-site

Experience

DIRECTOR

Salary

$200K – $275K/yr

Role overview

Job description

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. As we continue to scale our global platform, the Director, CRM & Lifecycle Marketing will play a critical role in transforming fan engagement from high-volume campai

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What they are looking for

Skills & requirements

Qualification

10+ years in CRM, lifecycle, or retention marketing, including demonstrated experience leading and developing a team of marketing professionals. Deep, hands-on command of email, SMS, and push — from strategy through execution — including ESP/CDP platforms, audience and segmentation logic, automation, testing, and deliverability. Proven track record partnering with Product, Engineering, and Data Science organizations: able to hold ground in technical conversations, write clear requirements, and translate between marketing intent and technical implementation. Demonstrated ability to operate in duality — running a demanding, high-volume day-to-day program while simultaneously designing and building its next-generation replacement. Strong analytical fluency: sets the measurement framework, reads results independently, and acts on them with speed and rigor. Executive-level communication skills, up, down, and across the organization — capable of delivering a credible, compelling narrative on performance, strategy, and roadmap. Bias toward action and a willingness to get hands dirty at every level of the stack — from audience query logic to executive strategy decks. Preferred

Department · Commerce - Marketing

Hiring company

Fanatics Commerce

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