The Team + The Role The Senior Director, Demand Generation EMEA is a senior, hands-on leadership role owning Pendo's marketing pipeline across the region β UK, DACH, France, Nordics, and the Netherlands. This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high-performing, pipeline-generating marketing programmes from the ground up β with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA. We're not looking for someone to localise global campaigns. We're looking for a builder β someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region. You'll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team. This is a hybrid role, based three days a week in our London office. What this looks like day-to-day Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions Building original, EMEA-first demand generation programmes β digital, ABM, and account-based plays designed for European buyers Partnering closely with EMEA Sales and SAles Leaders on account plans, pipeline coverage, and deal acceleration Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours β with particular depth in French and DACH Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment Leading and developing the EMEA demand generation function, including the Director of Field Marketing Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs Owning EMEA marketing performance reporting β pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue Who You Are Beyond the qualifications, we hire through a specific len
Role overview
Job description
The Team + The Role The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. You'll sit within a lean team of three, reporting to the Senior Director, Demand Generation, EMEA β and you'll be building and executing programes yourself, and love doing so. We're looking for someone who is genuinely embedded in the European product and tech community, knows what moves and influences SAAS buyers in our key markets (UK, DACH, France, Nordics, and the Netherlands) and can connect every field investment to a commercial outcome. This role is a hybrid position based 3 days per week in our London office. What this looks like day-to-day Owning the end-to-end EMEA field marketing calendar β regional events, roadshows, conference activations, and hosted programmes built for European buyers Leading field pro
β¦What they are looking for
Skills & requirements
Department Β· Growth Marketing
Hiring company
Pendo
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