Where Performance Meets Purpose Iconic golf brands. Commitment to excellence. Colleagues who care. Working at Acushnet Company means you bring your background and experience to a company with a rich history of creating the best products for dedicated golfers around the world. Your performance has purpose at Acushnet Company. What You Will Be Doing: As a member of the Titleist & FootJoy Marketing Team, the CRM/Email Marketing Specialist is responsible for planning and executing global and local communication strategy with consumers through direct management of email marketing programs, customer lifecycle and retention marketing programs, and connecting customer data from throughout the organization. The CRM/Email Marketing Specialist will become a thought leader as it relates to customer lifecycle management and optimizing engagement with consumers through our CRM platform. The successful candidate will partner with DTC teams, creative, digital marketing, and product marketing teams to maximize lifetime value of consumer relationships as well as drive engagement and growth throughout each community through various marketing initiatives. Primary Responsibilities · Mange & maximize e-mail marketing program: Accountable for email marketing execution, creative briefing and development process, QA and deployment, and performance evaluation. This includes managing the local campaign calendar, managing the creative production process by leveraging our Digital Marketing and Creative teams to build appropriate content briefs, creative & copy development, and site experience. Grow triggered email program by driving revenue through on-going optimization of creative, messaging, promotion, cadence and templates. · Develop sophisticated cross-channel consumer journeys to achieve specific business objective
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Role overview
Job description
POSITION SUMMARY The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution. PRIMARY RESPONSIBILITIES Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations. Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance. Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts. Reporting: Monitor metri
…What they are looking for
Skills & requirements
Qualification
Bachelor’s degree in business, marketing, related field, or equivalent in experience.
Department · Corporate Marketing & Communications
Hiring company
Natera
Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.
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C$116K – C$145K/yr
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