About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment. About the role The ANZ B2B Marketing Lead is the accountable market owner for OpenAI’s B2B marketing strategy, execution, and outcomes across Australia and New Zealand. They set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust. They remain hands-on while drawing on regional and global specialists, represent ANZ customer and market needs in broader planning, and build the operating model and capabilities needed to scale. The role prioritises enterprise and mid-market opportunities across Australia and New Zealand, while coordinating startup, developer, and partner programs with regional and global specialists. You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities, activate relevant programs, and bring ANZ customer and market insights into broader planning. Responsibilities Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid-market opportunities in alignment with local GTM, regional, and global goals Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co-marketing, customer stories Activate global and regional campaigns for the ANZ market, adapting messaging, channels, proof points, and execution for local audiences Create high-impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets Partner with Sales to identify priority enterprise and mid-market accounts, industries, pipeline
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Job description
About the Team The Enablement Lead (EL) team enables organizations to turn OpenAI products into real, sustained impact through world-class enablement and training execution. Our mission is to help customers successfully adopt and operationalize AI across their organizations. We partner with enterprises to translate the potential of OpenAI’s technology into durable capability—through structured training, technical enablement, and scalable deployment programs. By helping customers move from experimentation to production, the EL team accelerates time-to-value, deepens product adoption, and helps make OpenAI indispensable to how organizations work. About the Role The Enablement Lead, Knowledge Work is a specialist post-sales enablement role focused on delivering high-impact enablement and adoption services across OpenAI’s product suite. This role is responsible for designing and delivering e
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Skills & requirements
Qualification
You might thrive in this role if you: Have 6+ years of experience in customer facing, enablement, or instructional roles, engaging C-level, business, and technical audiences in complex enterprise environments
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OpenAI
FONDER L'INNOVATION (depuis 1984) Partie I [le début n'avait même pas 2 fin.s] : The Book of.f MandaloriÂn.e Studio d'innovation ouvert.e (Open Innovation) issu de la fusion des activités du bureau d'étude (BE) de la marque 2 fabrique OPENAI (Open Ahead Inspiration) créée initialement à Genève (CH)
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