The Team + The Role Pendo's Field Marketing team partners closely with Sales to create programs that drive pipeline growth, accelerate deals, and deepen customer relationships. The team builds targeted regional experiences and campaigns that bring Pendo's brand to life for enterprise prospects and customers. The Field Marketing Manager is an embedded strategic revenue partner to the Enterprise sales team. You will own account-specific programs, translate intent data into targeted campaign strategies, create high-touch executive-level experiences, and co-develop territory plans with RVPs. Events are one tactic in your toolkit, not the job itself. This is a hybrid role based out of our office in San Francisco, California. What this looks like day-to-day Sales alignment and territory strategy: Partner closely with RVPs and Account Directors to shape territory and account strategy from the ground up. Attend weekly team calls and account pod meetings, brief the team on campaigns and upcoming programs, and serve as the primary marketing point of contact for Enterprise sales activity in your territory. Account-based and product-based programs: Own dedicated programs for your top 10 priority accounts each quarter, including executive gifting, on-site visits, bespoke events, account-specific content and ads, and direct mail. Maintain account briefs with each account pod and partner with Enterprise demand generation on a coordinated coverage model. Regional field events: Plan and execute approximately three regional in-person field events per quarter in partnership with the AVP. Own pre-event and post-event strategy, attendee targeting, invite flows, day-of experience, reporting, and spend efficiency analysis so the team understands what works in your territory. Intent data and signal activation: Develop working fluency in intent platforms and reports to monitor account buying signals. Review bi-weekly signal briefs and translate them into account-specific program actio
Role overview
Job description
The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing . As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry impe
…What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Asana
We are looking for enthusiastic collaborators who are passionate about their craft to be a part of our journey building technology that is a force for positive change in the world. Make an impact by helping us achieve a powerful mission while developing your career.
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