Growth Management & Analytics- Recharges & Utilities I Exp- 4-6 Years

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the role: You will own the campaigns that turn our merchant base into active borrowers. That means designing, launching and optimising multi-channel campaigns that drive loan eligibility checks, applications,disbursals and repeat borrowing among small businesses — kirana stores, retailers, restaurants and service merchants who accept payments on our platform. You will work closely with Product, Risk, Credit, Analytics, Sales to grow disbursals while keeping acquisition costs in check. What you will do: • Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer activation, top-ups, renewals and win-back of dormant borrowers. • Plan and run campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling and the field sales force. • Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and tailor offers and messaging to each. • Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what works and kill what doesn't. • Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal — and fix the biggest drop-offs with Product and Ops. • Manage campaign budgets and incentives (cashback, fee waivers, interest-rate offers) against clear CAC and ROI targets. • Coordinate with lending partners on offer constructs, approved bases and co-branded communication. • Ensure every communication complies with RBI Digital Lending Guidelines, fair-practice codes and partner brand rules (KFS, APR disclosure, no misleading claims). • Run festive and se

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management, and conversion tra

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and hands-on Growth & CLM Leader to own growth for the Paytm for Business app across activation, engagement, retention and winback, with a strong focus on service/product journeys. The role will build a data-led growth engine through analytics, experimentation, lifecycle marketing and AI/agentic automation, while leading a high-performing Growth & CLM team. Key Responsibilities: -Own app growth across activation, engagement, retention, monetization and winback. Drive growth for key service/product journeys and optimize critical user funnels. -Build and scale CLM programs across onboarding, activation, engagement, retention and reactivation. -Drive experimentation, A/B testing, personalization and funnel optimization. -Leverage AI/GenAI and agentic capabilities to automate and improve growth and CLM. -Use customer data, cohorts and analytics to identify growth opportunities and measure impact. -Partner with Product, Engineering, Analytics, Marketing, Business and Operations teams to deliver growth charters. -Lead and mentor Growth Managers and CLM execution teams. -Establish strong growth metrics, dashboards and operating rhythms. What We’re Looking For: -10+ years of experience in Growth, Product, CLM, Consumer Internet or Fintech. -Experience in Tier-1 product/consumer internet/fintech companies; Tier-1 institute preferred. -Proven track record of driving app growth and lifecycle marketing at scale. -Strong understanding of growth funnels, retention, engagement, experimentation and CLM. -Hands-on experience with AI/GenAI/Agentic capabilities for growth automa

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine. The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale. Key Responsibilities: - Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back. - Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention. - Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights. - Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact. - Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey. - Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making. - Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives. - Work cross-functionally with Product, Engineering, Data Science, Marke

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale. Key Responsibilities: - UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance. - High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn. - Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position. - Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention. - Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes. - Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions. - Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives. - Tea

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and hands-on Growth & CLM Leader to own growth for the Paytm for Business app across activation, engagement, retention and winback, with a strong focus on service/product journeys. The role will build a data-led growth engine through analytics, experimentation, lifecycle marketing and AI/agentic automation, while leading a high-performing Growth & CLM team. Key Responsibilities: -Own app growth across activation, engagement, retention, monetization and winback. Drive growth for key service/product journeys and optimize critical user funnels. -Build and scale CLM programs across onboarding, activation, engagement, retention and reactivation. -Drive experimentation, A/B testing, personalization and funnel optimization. -Leverage AI/GenAI and agentic capabilities to automate and improve growth and CLM. -Use customer data, cohorts and analytics to identify growth opportunities and measure impact. -Partner with Product, Engineering, Analytics, Marketing, Business and Operations teams to deliver growth charters. -Lead and mentor Growth Managers and CLM execution teams. -Establish strong growth metrics, dashboards and operating rhythms. What We’re Looking For: -6-9 years of experience in Growth, Product, CLM, Consumer Internet or Fintech. -Experience in Tier-1 product/consumer internet/fintech companies; Tier-1 institute preferred. -Proven track record of driving app growth and lifecycle marketing at scale. -Strong understanding of growth funnels, retention, engagement, experimentation and CLM. -Hands-on experience with AI/GenAI/Agentic capabilities for growth automat