Growth Management - Senior Manager - User Growth

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role- We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: As Senior Product Manager for Customer Identity & Access Management (CIAM), you will own the roadmap for how carriers, distributors, partners, and policyholders securely access Zinnia’s platform. You will lead the identity product area end to end — authentication, authorization, and the full user lifecycle — balancing strong security and regulatory compliance with a frictionless experience across Zinnia’s products. You will partner closely with Engineering and Security, and work across Zinnia’s Product Organization to keep the identity experience aligned with company strategy while delivering measurable value. WHAT YOU’LL DO: Own the CIAM product roadmap and strategy spanning consumer (policyholder), partner (distributor/agent), and workforce identity across Zinnia’s platform. Lead the product direction for core identity capabilities — authentication (SSO, MFA, passwordless, adaptive/risk-based), authorization (RBAC/ABAC, fine-grained and delegated access), and the full user lifecycle (registration, provisioning/SCIM, recovery, deprovisioning). Set standards and technical direction around modern identity protocols (OAuth 2.0, OpenID Connect, SAML, SCIM) in partnership with Engineering and Architecture. Drive build-vs-buy and platform decisions for identity providers and services, and own the integration strategy across Zinnia products. Balance security, privacy, and usability — re

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: As Senior Product Manager for Customer Identity & Access Management (CIAM), you will own the roadmap for how carriers, distributors, partners, and policyholders securely access Zinnia’s platform. You will lead the identity product area end to end — authentication, authorization, and the full user lifecycle — balancing strong security and regulatory compliance with a frictionless experience across Zinnia’s products. You will partner closely with Engineering and Security, and work across Zinnia’s Product Organization to keep the identity experience aligned with company strategy while delivering measurable value. WHAT YOU’LL DO: Own the CIAM product roadmap and strategy spanning consumer (policyholder), partner (distributor/agent), and workforce identity across Zinnia’s platform. Lead the product direction for core identity capabilities — authentication (SSO, MFA, passwordless, adaptive/risk-based), authorization (RBAC/ABAC, fine-grained and delegated access), and the full user lifecycle (registration, provisioning/SCIM, recovery, deprovisioning). Set standards and technical direction around modern identity protocols (OAuth 2.0, OpenID Connect, SAML, SCIM) in partnership with Engineering and Architecture. Drive build-vs-buy and platform decisions for identity providers and services, and own the integration strategy across Zinnia products. Balance security, privacy, and usability — re

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: As Product Manager for Customer Identity & Access Management (CIAM), you will help shape and deliver how carriers, distributors, partners, and policyholders securely access Zinnia’s platform. Working alongside senior product leadership, you will own the backlog and delivery for parts of the identity product area — authentication, authorization, and the user lifecycle — balancing security and compliance with a smooth user experience. You will partner day to day with Engineering and Security to turn requirements into shipped features. WHAT YOU’LL DO: Own the product backlog and contribute to the CIAM roadmap across consumer (policyholder), partner (distributor/agent), and workforce identity. Write clear requirements and user stories for identity capabilities - authentication (SSO, MFA, passwordless), authorization (RBAC/ABAC, delegated access), and the user lifecycle (registration, provisioning/SCIM, recovery, deprovisioning). Work with Engineering and Architecture on identity protocol decisions and implementation (OAuth 2.0, OpenID Connect, SAML, SCIM). Contribute to build-vs-buy and platform evaluations for identity providers, and help maintain the integration approach across Zinnia products. Balance security, privacy, and usability — helping reduce friction while protecting against account takeover, credential stuffing, and abuse. Partner with Security, Risk, and Compliance to en

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: As Product Manager for Customer Identity & Access Management (CIAM), you will help shape and deliver how carriers, distributors, partners, and policyholders securely access Zinnia’s platform. Working alongside senior product leadership, you will own the backlog and delivery for parts of the identity product area — authentication, authorization, and the user lifecycle — balancing security and compliance with a smooth user experience. You will partner day to day with Engineering and Security to turn requirements into shipped features. WHAT YOU’LL DO: Own the product backlog and contribute to the CIAM roadmap across consumer (policyholder), partner (distributor/agent), and workforce identity. Write clear requirements and user stories for identity capabilities - authentication (SSO, MFA, passwordless), authorization (RBAC/ABAC, delegated access), and the user lifecycle (registration, provisioning/SCIM, recovery, deprovisioning). Work with Engineering and Architecture on identity protocol decisions and implementation (OAuth 2.0, OpenID Connect, SAML, SCIM). Contribute to build-vs-buy and platform evaluations for identity providers, and help maintain the integration approach across Zinnia products. Balance security, privacy, and usability — helping reduce friction while protecting against account takeover, credential stuffing, and abuse. Partner with Security, Risk, and Compliance to en

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We’re looking for a GM/ AVP to drive growth for Lending vertical at Paytm. This role is deeply analytical and focused on reading user and marketing funnels at an atomic level, forming strong hypotheses, and designing experiments to unlock scalable growth. You will work closely with senior stakeholders across Product, Business, Risk, Marketing and growth teams across paytm. Key Responsibilities ● Own end-to-end growth analysis across the unsecured lending, from impressions and clicks to activation, usage, and credit consumption ● Analyze marketing and acquisition funnels at an atomic level using event, clickstream, and impression data to identify gaps and inefficiencies ● Use tools like CleverTap, SQL, Looker and Superset to track funnel movement, drop-offs, and cohort behavior ● Form clear, data-backed hypotheses and design experiments to validate growth opportunities ● Work with campaign managers in the team to execute experiments, relevant campaigns, review content and suggest improvements ● Lead cohort analysis to understand differential behavior across user segments ● Partner with Product teams to identify opportunities to improve user journeys and reduce funnel friction. ● Identify new opportunities for top funnel growth, both within the Paytm ecosystem and outside it. ● Translate complex analyses into clear, actionable recommendations for senior stakeholders ● Build and maintain dashboards to monitor funnel health and experiment outcomes Requirements ● 10+ years of experience in growth, analytics, or product strategy roles ● Strong analytical and problem-solv