About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Summary We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline. You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business. Key Responsibilities 1) Own app monetization outcomes (ARPU + engagement) Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works. 2) Traffic strategy & allocation (maximize ROI) Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments Manage trade-offs across categories (where to push, when to hold, and how to protect user experience). 3) Monetization-led cross-sell (embed in discovery journeys) Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates. 4) Experimentation engine & growth ops Run structured experimentation: hypothe
Growth Management - Senior Manager - User Growth (UPI)
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Role overview
Job description
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Role Overview
The City Growth Manager will own the charter of growing Paytm’s consumer market share within their focus cities. The mandate is to decode local market dynamics, consumer behavior, and competitive activity to identify untapped growth opportunities, and convert these insights into targeted plans that increase transacting users, usage frequency, and wallet share for Paytm.
Key Responsibilities
• Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify Paytm’s gro
…What they are looking for
Skills & requirements
Qualification
What We’re Looking For • MBA with 4+ years or Graduate with 6+ years of experience in Growth, Business Strategy, or Consulting roles • Prior experience in B2C consumer internet, fintech, payments, or e-commerce preferred
Department · Growth
Hiring company
Private Employer
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