Growth Manager, Activation & Habituation

Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for our enterprise and business buyers — from the first outbound touch through closed-won and into expansion. You will partner closely with Demand Generation, Sales, Product Marketing, and Revenue Operations to move accounts through every stage of the funnel, and you will build the AI-native tooling that makes those programs run. We are not looking for someone to operate yesterday's marketing stack. If you are the kind of marketer who writes their own SQL, prototypes their own agents, and treats every flow as something to automate rather than execute by hand — this role was written for you. RESPONSIBILITIES Develop and own Perplexity's end-to-end enterprise lifecycle user states — outbound nurture, MQL-to-SQL conversion, opportunity acceleration, post-sale activation, expansion, and renewal — with direct accountability for pipeline created, pipeline progressed, and revenue retained. Build and operate AI-native lifecycle tooling — agents that segment audiences from the warehouse, personalize copy at the account and persona level, choose channel and send time, QA before send, and read out results — replacing manual work in our stack wherever it appears. Design and run multi-channel nurture across email, in-product, notifications, Slack, and emerging surfaces, tailored to enterprise personas with content tied to where each account sits in the funnel. Partner with Demand Generation and Sales on top-of-funnel outbound: turn cold and intent-signaled accounts into engaged conversations, and instrument the handoffs that move them to opportunity. Own post-sale lifecycle: admin onboarding, end-user activation, feature adoption, at-risk intervention, and expansion plays that grow seats and ARR inside existing accounts. Run every program as an experiment. Define the hypothesis, the control, the primary metric, and the readout. Kill what doesn't work, double down on what does

As a Growth Marketing Manager focused on driving growth and adoption of Voyage AI by MongoDB, you will develop and execute growth programs that increase awareness, engagement, and continued usage across the Voyage AI customer journey. You will translate customer and developer needs into compelling lifecycle experiences, campaigns, and experiments across email, in-product, content, and emerging channels. This role combines product-led growth, lifecycle marketing, and technical audience marketing. You will partner closely with Product, Product Marketing, Analytics, Builder Relations, and Data Science to identify growth opportunities, launch programs, and continuously optimize the Voyage AI customer journey—from discovery and onboarding through activation, adoption, and expansion. You will be responsible for building measurable growth strategies, segmenting audiences, testing messaging and experiences, and using data to improve performance against key business and product adoption goals. The ideal candidate is a strategic and hands-on marketer who understands technical audiences, is familiar with the AI and LLM ecosystem, thrives in ambiguity, and can turn customer insights into high-impact programs that accelerate the growth of Voyage AI. You bring strong technical aptitude and can drive initiatives from initial strategy through cross-functional execution. This is a highly visible role that requires natural leadership skills and the ability to work across multiple teams and levels. You are adept at thinking strategically and tactically to move work forward in a complex, cross-functional environment. We are looking to speak to candidates who are based in the US for our hybrid working model. In particular, you will be: Partnering closely with Product to identify opportunities across the customer journey and develop experiences and programs that drive activation, adoption, and continued usage of Voyage AI Designing and executing experiments across audiences, messaging, c

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers. You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup. In This Role, You Will Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation. Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering. Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements. Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flo

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth. You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns. In this role, you will: Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform. Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education. Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments. Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives. Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences. Create audience and market playbooks for new users, high-valu

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry. The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards. We're seeking a Staff Product Manager to build Lyft Business Growth : own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue. Responsibilities: Own demand generation. Build the acquisition playbook across the channels, tactics, and mar-tech that drive qualified demand. Partner closely with marketing to measure cost to acquire and balance the mix toward durable acquisition at healthy economics. Own activation in partnership with the pods. Work with vertical PMs on their surfaces to land the customers you acquire and drive them to first value, defining what activation infrastructure is shared vs. vertical-specific.