Position Summary : The Trade Marketing Manager is responsible for leading Trade Marketing strategy and execution across both Hard Goods and Soft Goods categories, driving brand visibility, consumer engagement, and sell-through performance across Wholesale and Retail channels in Japan. This role serves as the key link between Marketing and Sales, ensuring that product, brand, and channel strategies are effectively translated into compelling consumer experiences and retail execution. Working closely with Product Marketing, Sales, Brand Marketing, Retail, and E-commerce teams, the Trade Marketing Manager develops and implements integrated trade marketing initiatives that support business objectives and strengthen TaylorMade's market leadership. In addition, this position is responsible for building organizational capability within the Trade Marketing function by developing talent, improving processes, and establishing best practices that contribute to long-term business growth. In summary, the Trade Marketing Manager is responsible for transforming category and brand strategies into winning retail and wholesale execution, driving consumer engagement, sell-through performance, and long-term commercial growth across the Hard Goods and Soft Goods businesses in Japan. Essential Functions and Key Responsibilities: 1. Trade Marketing Strategy Development & Execution Develop and lead Trade Marketing strategies for both Hard Goods and Soft Goods categories, ensuring alignment with overall business objectives, product strategies, and channel priorities. Collaborate closely with Product Marketing, Sales, and Brand Marketing teams to create annual Trade Marketing plans that enhance consumer engagement, strengthen retail partnerships, and
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Role overview
Job description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. Weâre responsible for driving Airbnbâs business performance by deploying innovative, data-driven marketing strategies. The difference you will make: As Growth Marketing Lead, youâll have a unique opportunity to shape Airbnbâs growth narrative in Japan. Youâll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. Youâll ide
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All qualified individuals are encouraged to apply
Department · Marketing
Hiring company
Airbnb
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