Innisfree Influencer Marketing & PR Intern

Job Summary About the Brand Nature Meets Korean Skin Science Rooted in the volcanic island of Jeju, Innisfree combines naturally resilient botanicals with advanced Korean skin science to create effective, gentle skincare. Guided by its Precise Nature Science™ philosophy, the brand transforms island-grown ingredients into innovative formulas that support skin’s natural strength and promote healthy-looking, radiant skin. In the US, Innisfree is officially distributed through Sephora, Sephora at Kohl’s, Sephora Mexico, Amazon and Innisfree.com We are seeking a motivated, retail‑experienced intern with a passion for skincare and beauty who thrives in structured, creative environments. This role will support trade marketing initiatives across Sephora, Sephora at Kohl’s, Sephora Mexico and digital channels, including PDP support, asset creation, launches, reporting, and merchandising programs such as GWPs and sampling. Ideal candidates are highly organized, strong communicators with solid Excel skills and an interest in both creative execution and data analysis. This internship offers hands‑on exposure to cross‑functional retail marketing and an opportunity to immerse yourself in the Korean beauty industry while making a meaningful impact. Principal Accountabilities The candidate would be responsible for tasks such as: Support scalable retail marketing efforts to increase brand awareness, drive traffic and increase sales Assist with Sephora PDP support, including copy updates, asset uploads, audits, and ongoing maintenance. Conduct weekly audits and regular store checks to ensure in‑store and online assets are accurately represented, optimized, and aligned with brand standards across channels. Support asset briefs, assisting with creative briefs and coordinating assets for Sephora, Sephora Mexico, DTC, and Amazon. Assist with NPF and launch execution support, including tracker updates, deadline tracking, and coordination with cross‑functi

Location: NYC - Hybrid Job Summary The Manager of Growth & Performance Marketing will support full-funnel, cross-channel performance strategy for Innisfree, Mamonde, and Hanyul. This role touches paid search, paid social, and Amazon media (Sponsored Ads and DSP), driving efficient growth across both national digital channels and key retail media environments. The ideal candidate blends hands-on platform expertise with strategic media planning and creative strategy. This role offers a hands-on opportunity to develop both creative and analytical skills while contributing to high-impact brand campaigns and product launches across multiple brands. This is an exciting opportunity for someone looking to build a foundation in growth and performance marketing while working in a fast-paced, multi-brand environment. Responsibilities Partner with our media agency and internal stakeholders to build comprehensive, full-funnel growth strategies spanning paid search, paid social, and Amazon media (Sponsored Ads and DSP) across Innisfree, Mamonde, and Hanyul. Drive performance and efficiency across all national and retail media channels, focusing on metrics such as spend, sales, ROAS, CPC, CTR, CPM, NTB%, CVR. Develop strategic, integrated media plans for major retail and brand moments (Prime Day, product launches, key seasonal and promotional windows). Understand the consumer journey and full marketing/sales funnel dynamics across DTC, retail media, and marketplace environments. Manage complex, multi-brand catalogs and large media budgets efficiently while meeting monthly performance targets. Work with platform partners and agencies to analyze campaign data, audit and optimize paid search/social/Amazon, test new ad formats, creative, or tactics, and deliver actionable insights and recommendations to key stakeholders. Provide internal stakeholders with regular performance reporting across all brands and channels. &nb