Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb's cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots. You'll partner closely with Marketing, Creative, Data Science, and Finance to prove incrementality and optimize investment across a fast-moving, test-and-learn portfolio. The Difference You Will Make You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (eg loyalty or Experiences & Services). You’ll start by owning all of the marketing work for Airbnb's new community and loyalty pilot program, as it scales through multiple phases of testing across international markets. You'll design the experiments that separate true program impact from individual campaign-level lift, and turn results into clear recommendations on what to scale, iterate, or stop. As the loyalty program testing cadence eases, you'll flex your capacity to support other Integrated Marketing priorities, bringing the same rigor to initiatives across Experiences, Hotels, and Luxe. A Typical Day Own measurement strategy: Design and lead the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers. Design and analyze experiments: Owning experimentation end to end, write experiment plans and analyze the results. Conducting analysis to deliver actionable insights: Surface findings on customer segment
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At GWI we’re always looking for extraordinary people who thrive on making an impact. We think big to make an impact, we’re not afraid to ask why , and we always show respect . Those values are what got us where we are today, and they’re a big part of what we’re looking for in you. Right now we’re looking for candidates who are interested in working at GWI but haven't quite yet spotted the perfect role within the company. By taking a moment to submit your application and answer a few curated questions, you're not just applying for a job - you're becoming a part of our proactive talent community. This way, as soon as the right opportunity arises that aligns with your profile, you'll be among the first we reach out to. Who knows, it could be the start of something, well, extraordinary . Our benefits Great benefits make a big difference. Not just to employees, but to the whole vibe of a b
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GWI
Smart data needs clever people. We believe our solutions can change the face of marketing for the better, and we want you to be a part of it. Join our friendly, ambitious team to let your talents shine.
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