Overview: The Senior Product Manager sets a clear, compelling product vision and is accountable for executing it. They are a self-starter, a visible organizational leader, a hands-on problem solver, and a relationship builder. The Senior Product Manager continuously builds institutional knowledge that spans all teams and functions within the company as well as a deep understanding of the evolving competitive landscape. They translate that vision into an executional roadmap, and drive it to delivery across web, mobile and MCP. They go deep into how each client segment actual works by sitting with users, mapping end-to-end workflows, and translating what they learn into product features. They own feature prioritization and the backlog. They will author stories and participate in the agile product development cycle. This is a hybrid position based in Toronto. What You’ll Do: Segment Depth: Develop an expert-level understanding of each client segment's end-to-end workflow. Translate that understanding directly into product requirements, features, and prioritization decisions, so the roadmap reflects how clients actually work rather than how we assume they do. Customer Focus: Champion the voice of the customer across all initiatives. Gather and synthesize customer needs and pain points through both quantitative data (and qualitative insights. Product Vision & Roadmap: Own, articulate, and execute a clear product vision and strategy, and rally the organization behind it. Leverage insights from market research, competitive analysis, customer feedback, and performance metrics to prioritize and shape the product roadmap. Lead quarterly and annual planning, ensuring clear goal-setting and metric tracking aligned with business objectives. Product Evangelism: Serve as the primary advocate for your product internally and externally. Lead product rollouts, including developing training materials, documentation, and leading both virtual and in-person product
Market pay estimate
$197,500–$226,800 / year for comparable Product Manager roles in Canada. Not employer-provided.
Role overview
Job description
We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. AutoSync provides automotive software that helps dealerships attract shoppers, convert demand into sales, and manage their businesses. Our Website and Digital Retail portfolio brings together dealer websites and online shopping tools to connect vehicle discovery with the next steps in a purchase. We are looking for a Lead Product Manager to own the strategy, roadmap, and performance of this portfolio as we evolve it into a unified ecommerce experience. You will serve both vehicle shoppers and the dealerships that buy and operate our software, creating intuitive shopping journeys and scalable tools that deliver measurable dealer value. You bring deep product experience in ecommerce and
…Role market pulse
How Product Manager demand looks in Canada
Live jobs
63
Posted 30d
22
30d movement
+46.7%
Remote share
31.7%
Salary listed
61.9%
Salary trend 1Y
Not enough history
What they are looking for
Skills & requirements
Qualification
Combine shopper and dealer research, funnel analysis, usability testing, and A/B experiments to validate opportunities and improve qualified leads and shopping-step completion
Department · General Functions
Hiring company
AutoTrader.ca
We invite you to drive your career forward at TRADER where we come together and empower you to do what you do best. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
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