Lifecycle Marketing Manager

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth. You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral insights, experimentation, and personalized engagement across email, product experiences, education, and other channels, you will build programs that scale with the business. Success requires independent judgment, analytical depth, cross-functional leadership, and hands-on execution. In This Role, You Will Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion. Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities. Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps. Lead prospect nurture and email acquisition

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital. Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started. What you’ll do As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital — designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentl

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role As the Staff Lifecycle Marketing Manager, you'll own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization. You'll work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle. This is a senior IC role, meaning you'll drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. You'll use data-driven insights and continuous testing to improve prospect engagement,

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role The Senior Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing data-driven lifecycle communications for GitLab’s product-led and self-service audiences. This role collaborates with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to plan and prioritize programs that engage free, trial, self-managed, and self-service users and guide them toward activation, conversion, and revenue growth. They will focus on leveraging audience data, product signals, cross-team collaboration, and continuous testing to improve lifecycle

Location Details: Remote, Canada - British Columbia or Ontario At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. What you'll get to do... Own lifecycle email campaigns end ‑ to ‑ end, setting strategy and acting as a thought partner to define objectives , target audiences, segmentation, and messaging Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post ‑ campaign analysis for continuous optimization Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations Use basic SQL to define, validate , suppress, and measure audiences, ensuring accurate targeting and measurement readiness Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences Proven end ‑ to ‑ end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high ‑ quality, high ‑ performing email campaigns Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data

About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. How we work High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. Excellence everywhere: Everything we do should match the quality of our AI models. Global team: We prioritize your talent, not your location. What we offer Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. Growth paths: Joining ElevenLabs means joining a