Lifecycle Marketing Manager, SMB Ads

About the Team OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time. We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform. About the Role We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend. In This Role, You Will: Execute growth experiments across acquisition, activation, lifecycle, and early retention. Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value. Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems. Partner with Growth, Product, Engineering, Data Science, and Marketing Operations

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially, the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement. In this role, you will: Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages. Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey. Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels. Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing. Own the lifecyc

About the Team The ChatGPT Consumer Marketing team helps people understand, adopt, and get lasting value from one of the world’s most widely used AI products. We work across product, brand, creative, growth, media, lifecycle, research, communications, social, partnerships, and international markets. We bring the voice of users into product decisions and build marketing that makes powerful technology feel clear, useful, and human. About the Role We are looking for an Integrated Marketing Manager to shape how ChatGPT shows up for students and young adults. This is an opportunity to own the strategy end to end—from how ChatGPT supports student and campus life to how it becomes a creative partner as young people pursue their ambitions. You will turn a deep understanding of this audience into positioning, experiences, and programs that earn genuine relevance and participation. Your work will span campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned channels, and the product itself. The right person is an uncommon combination of strategist, operator, and creative thinker. You can uncover and articulate a sharp audience insight, translate it into a compelling plan, bring original ideas to the table, and stand up the work needed to deliver them. You have strong instincts for youth culture, know what will resonate without chasing trends, and can align teams around a clear vision for the audience. This role is based in San Francisco, CA, or New York, NY. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees. In this role, you will: Own the end-to-end integrated marketing strategy for students and young adults, from audience insight and opportunity identification through execution, optimization, and learning. Define the role ChatGPT can play across academic life, campus life, creative expression, and the transition from education to career. Turn audience and cultural insi

About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute OpenAI’s joint go-to-market plan with AWS. This role will translate shared priorities into integrated programs across co-sell, marketplace, campaigns, field activations, customer proof, enablement, and executive engagement that accelerate adoption and drive measurable business impact. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and AWS stakeholders to move plans from strategy through execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who thrives in ambiguity, works through influence, and creates clarity across complex stakeholder environments. This is a hybrid role based in San Francisco, and in office three days a week. Occasional travel will be required. In this role, you will: Create and execute the joint go-to-market plan with AWS across co-sell, marketplace, campaigns, field activations, customer proof, enablement, and executive engagement, with clear goals for adoption, pipeline, and revenue impact. Build clear partner narratives, messaging, and positioning for OpenAI and AWS solutions, joint value propositions, and shared customer outcomes. Launch and scale co-marketing programs across campaigns, webinars, customer stories, executive events, field a

About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans with strategic cloud and technology partners. This role will translate partner priorities into integrated programs across campaigns, events, customer proof, enablement, and demand generation that build awareness, accelerate adoption, and support measurable business outcomes across enterprise audiences. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and partner teams to move plans from strategy through detailed execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who can manage multiple workstreams, build strong partner relationships, and work through influence in a fast-changing environment. This role is based in San Francisco and follows a hybrid work model, with three days per week in the office. Occasional travel will be required. You’ll be responsible for: Create and execute distinct joint go-to-market plans with Google Cloud and Oracle across campaigns, events, customer proof, enablement, and demand generation, with clear goals for awareness, adoption, pipeline, and revenue impact. Build clear partner narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes. Launch and

About the Team The B2B Marketing team helps businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority as we scale our work with companies, developers, and institutions around the world. The team works across field marketing, campaigns, customer storytelling, thought leadership, events, lifecycle programs, and executive communications. We partner closely with Sales, Partnerships, Product, Product Marketing, Communications, Finance, Recruiting, and company leadership to build programs that drive durable growth across enterprise and business audiences. About the Role We are hiring a Partner Marketing Manager to own and execute joint go-to-market plans across a portfolio of strategic technology partners and independent software vendors. This role will turn ecosystem relationships into focused programs across launches, campaigns, customer proof, enablement, events, and demand generation that accelerate adoption, strengthen partner advocacy, and drive measurable business impact. You will work closely with Partnerships, Sales, Product Marketing, Field Marketing, Communications, and partner organizations to prioritize opportunities and move plans from strategy through execution. This is a highly cross-functional individual contributor role with no people-management responsibility, built for someone who can operate across a broad ecosystem, work through influence, and create repeatable motions in ambiguity. This role is based in San Francisco and follows a hybrid work model, with three days per week in the office. In this role, you will: Create and execute joint go-to-market plans across priority technology partners and ISVs, spanning launches, campaigns, customer proof, enablement, events, and demand generation, with clear goals for adoption, pipeline, and revenue impact. Build compelling ecosystem narratives, messaging, and positioning for integrated solutions, joint value propositions, and shared customer outcomes. L