Loyalty Analyst

Citi ThankYou Rewards is an award-winning, enterprise loyalty program with over 15 million members. The program is a cornerstone of Citi Cards strategy and is one of the top execution priorities for the business. The program aims to build a ubiquitous redemption currency by offering achievable and aspirational rewards wherever and whenever customers want them, while delivering a best-in-class and personalized customer experience every step of the way. As ThankYou Rewards strives to deliver reward redemption options to an expanded customer base, our Shop With Points and Gift Card redemption journeys and redemption partners are key pieces of our strategy. Our vision is to develop integrated relationships in priority categories while enabling alternative online solutions to deliver full redemption breadth and flexibility to our members at attractive economics. The Consumer Product Sales Lead Analyst (Program Manager) for these redemption options will work directly with our partners (both our third-party partners and redemption platform partners) to advance redemption initiatives to drive engagement and cost savings. Responsibilities: Support overall strategy including overall relationship management with our partners including numerous major national brands Support day to day business interactions and tactical priorities with partners including but not restricted to campaign brainstorming, execution, expanding functionalities, marketing strategy and general operational issue resolution Support platform initiatives that drive program growth from start to finish by working with partners and internal Citi teams such as product, tech, legal, and sourcing Work with TY management and Citi Legal to analyze contractual obligations and determine contract/governance path forward related to third party redemption support Develop decks for senior management updates and quarterly business rev

The Martech Analyst, Customer Systems is responsible for mapping how guests move through the digital ecosystem and owning the systems and data flow that power those journeys. While journeys are broken down by customer persona, the core of the role is technical: tracing how events, triggers, and data move between systems—CDP, CRM/ESP, loyalty, app, and POS—at each stage, building and QA'ing journeys within orchestration platforms, and ensuring tracking and tagging capture the right data throughout. This role partners closely with engineering and platform teams to keep systems running smoothly and connected. Map end-to-end digital customer journeys as system and data-flow diagrams, tracing how events, triggers, and data move between platforms (CDP, CRM/ESP, loyalty, app, POS) at each stage. Translate journey and persona findings into technical requirements - event triggers, tagging needs, and platform logic - for engineering, CRM, and platform teams to build against. Define customer personas as behavioral and event-based models grounded in customer data, and identify how their journeys and system paths differ Manage and maintain tag management implementation (Amplitude, Google Tag Manager) to ensure journey and touchpoint data is captured accurately across web, app, and messaging channels. Partner with engineering to troubleshoot and resolve data flow or integration issues between systems and validate that events and triggers fire correctly end to end. Present journey architecture and technical recommendations to marketing, CRM, and engineering stakeholders in a clear, visual format BENEFITS Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just fo

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb's cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots. You'll partner closely with Marketing, Creative, Data Science, and Finance to prove incrementality and optimize investment across a fast-moving, test-and-learn portfolio. The Difference You Will Make You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (eg loyalty or Experiences & Services). You’ll start by owning all of the marketing work for Airbnb's new community and loyalty pilot program, as it scales through multiple phases of testing across international markets. You'll design the experiments that separate true program impact from individual campaign-level lift, and turn results into clear recommendations on what to scale, iterate, or stop. As the loyalty program testing cadence eases, you'll flex your capacity to support other Integrated Marketing priorities, bringing the same rigor to initiatives across Experiences, Hotels, and Luxe. A Typical Day Own measurement strategy: Design and lead the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers. Design and analyze experiments: Owning experimentation end to end, write experiment plans and analyze the results. Conducting analysis to deliver actionable insights: Surface findings on customer segment

About the Team DoorDash Digital Ordering is DoorDash’s leading SaaS business unit, offering a suite of products across online ordering, branded websites and mobile apps, loyalty solutions, and more that enable restaurants to reach customers and grow their revenue through their own first-party channels. The business is one of the fastest-growing segments within DoorDash, and yet is only scratching the surface of a generational opportunity to better serve hundreds of thousands of merchants across the Americas to help them grow their business and improve working lives in one of the country’s biggest industry sectors. Strategy & Operations sits at the center of that opportunity. The team partners with Product to set the strategy and vision for every offering in the suite, across our SMB and enterprise merchants. We decide what to build, where to invest, and how to bring it to market, and we learn by putting products in front of merchants and running the experiments that show us what moves their business. As part of this team, the Associate Manager will take end-to-end ownership of a set of products and lead the cross-functional effort to grow them. Your work will be instrumental to helping transition DoorDash from a consumer marketplace to an industry-leading B2B SaaS company. About the Role As an Associate Manager on the Digital Ordering Strategy & Operations team, you will own a set of products within our first-party suite from end to end. You will set the strategy and priorities for those products in partnership with Product, be accountable for their growth, and lead the Product, Engineering, Analytics, Implementation, Sales, and Marketing partners who bring them to market. This role is ideal for a strategic operator who can move fast and wear many hats, equal parts analyst, builder, operator, and cross-functional leader. You will own zero-to-one experiments alongside products already operating at scale, help shape the roadmap with Product, and work directly

About the Team DoorDash Digital Ordering is DoorDash’s leading SaaS business unit, offering a suite of products across online ordering, branded websites and mobile apps, loyalty solutions, and more that enable restaurants to reach customers and grow their revenue through their own first-party channels. The business is one of the fastest-growing segments within DoorDash, and yet is only scratching the surface of a generational opportunity to better serve hundreds of thousands of merchants across the Americas to help them grow their business and improve working lives in one of the country’s biggest industry sectors. Strategy & Operations sits at the center of that opportunity. The team partners with Product to set the strategy and vision for every offering in the suite, across our SMB and enterprise merchants. We decide what to build, where to invest, and how to bring it to market, and we learn by putting products in front of merchants and running the experiments that show us what moves their business. As part of this team, the Associate will take end-to-end ownership of one or more product initiatives and lead the cross-functional execution that brings them to life. Your work will be instrumental to helping grow Digital Ordering into an industry-leading B2B SaaS offering. About the Role As an Associate on the Digital Ordering Strategy & Operations team, you will own one or more product initiatives within our first-party suite from end to end. You will develop the strategy, define key results, and drive execution in partnership with S&O, Product, Engineering, Analytics, Implementation, Sales, and Marketing. This role is ideal for a strategic operator who can move fast and wear many hats, equal parts analyst, builder, operator, and cross-functional leader. You will own zero-to-one experiments and initiatives that improve products already operating at scale, help shape the roadmap with Product, and work directly with merchants and frontline teams to identify

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Product team The Product team listens to our customers’ needs and translates those insights into a clear product vision. The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence. We rely on empathy, curiosity, and business sense to prioritize features and improve experiences. Our role is to lead with clarity, support cross-functional execution, and champion the user in every decision. About the role Millions of people use the Affirm Card, but we don’t yet give them a reason to keep coming back beyond the product itself. You’ll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay. What you’ll do Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises peopl