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Active1mo ago

Marketing Automation Manager, AI Journey

Okta·📍 Bellevue, Washington

Employment

Full-Time

Work mode

On-site

Experience

SENIOR LEVEL

Salary

C$116K – C$159.5K/yr

Role overview

Job description

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Opportunity Okta is building an AI-enabled demand engine that uses signals, automation, and intelligent engagement to identify, qualify, route, and progress the right buyers more effectively. The AI Journey Operations Manager will own the business strategy, qualification framework, routing logic, operating model, and performance optimization for AI-assisted xDR capabilities

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What they are looking for

Skills & requirements

Qualification

model changes, exceptions, and regional or segment-specific variations. Design routing, handoff, and disposition models Define AI qualification criteria based on fit, intent, behavior, engagement, account context, and business priority. Partner with Sales, xDR, Revenue Operations, Marketing Operations, Growth, and Journey teams to determine when AI should engage, when a human xDR or seller should take over, and when an account should move into nurture, suppression, or another follow-up path. Design next-best-action rules, handoff thresholds, escalation paths, service-level expectations, and exception handling. Establish consistent acceptance, rejection, disposition, recycling, and re-entry processes across Marketing, AI xDR, and Sales teams. Identify and resolve leakage, latency, and ownership gaps between AI engagement and human follow-up. Connect AI xDR to revenue outcomes Define how AI xDR performance will be measured across qualified engagement, human acceptance, meetings, opportunity creation, pipeline progression, and other agreed funnel outcomes. Partner with Revenue Operations and Analytics to establish reporting, attribution, and feedback loops. Diagnose where AI-engaged l

Department · Marketing Automation

Okta logo

Hiring company

Okta

Technology

The Okta and Auth0 Platforms enable secure access, authentication, and automation — putting Identity at the heart of business security and growth.

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