Who Are We HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools. HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations. Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank. At HALA, Digital Marketing Manager lead HALA’s digital marketing and performance acquisition activities to drive customer and merchant growth across payment products and services. The role owns digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth. Responsibilities: Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels. Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation. Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance. Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance. Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams. Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting. Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives. Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments. Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applic
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Role overview
Job description
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across the Middle East, North Africa and
…What they are looking for
Skills & requirements
Department · Marketing

Hiring company
Roblox
Be part of an amazing team that’s building the world’s largest social platform for play. Every month, over 100 million players come to Roblox to immerse themselves in any game or experience imaginable. Players can create the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply build a dream home and hang out with friends. Our Mission: to become the global leader in user-generated gaming and creation for all ages. Our Products: The Roblox Imagination Platform™ is a vibrant ecosystem of creators, builders, game players, and adventurers imagining with their friends. Our Roblox Studio IDE allows powerful and intuitive creation, published with a single click to the cloud, and instantly playable with your friends across PC, Mac, iOS, Android, Xbox and Oculus Rift. Integrated matchmaking, persistence, and billing support provide developers rich functionality for building great games and experiences. The Roblox.com website ties this ecosystem together with search and discovery, social networking, and a massive catalog of user made content. Check out our latest news at blog.roblox.com!
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