Senior Marketing Data Analyst Location: Charlotte, NC | In-office Employment Type: Full-time CPI Security, a leader in security, smart home, and business automation, is hiring a Senior Marketing Data Analyst to join our Marketing team in Charlotte, NC. In this role, you’ll own the marketing data and analytics ecosystem—from click tracking to lead conversion reporting. You’ll use SQL, GA4, Tableau, Salesforce, Invoca, GTM, and related platforms to build trusted reporting, improve attribution, identify performance trends, and help channel owners make smarter decisions about spend, testing, and strategy. What You’ll Do Build and maintain SQL-backed datasets for campaign, channel, lead, attribution, and conversion reporting Analyze marketing performance across paid search, paid social, display, email, web, offline, and other channels Partner with channel owners to answer key business questions: what happened, why it happened, and what to do next Standardize marketing KPIs including leads, conversion rates, CPL, CPA, ROI, attribution windows, and funnel metrics Develop Tableau dashboards and recurring reports based on trusted data models Monitor data quality, tracking gaps, duplicates, reconciliation issues, and reporting inconsistencies Support attribution, media mix, lead quality, funnel conversion, and budget allocation analysis Design, execute, and analyze A/B tests, multivariate tests, and marketing experiments QA and troubleshoot tracking across GA4, GTM, Salesforce, Invoca, paid media platforms, email, web, and offline channels Present clear, actionable insights to Marketing, Sales, agencies, and leadership What We’re Looking For 3+ years of experience as a marketing analyst, marketing data analyst, data analyst, or similar role Strong SQL skills, including pulling, joining, cleaning, and aggregating marketing and CRM data Experience supporting digital or performance marketing teams with actionable reporting and analysis Hands-on experience with Google Analy
Role overview
Job description
Real people. Real service. At SupplyHouse.com , we value every individual team member and cultivate a community where people come first. Led by our core values of G enerosity, R espect, I nnovation, T eamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers. We are looking for a Paid Media Analyst to join our Growth Marketing Team in our Marketing department. This individual will report into our Paid Media Manager and support the execution, optimization, and reporting of multi-channel paid media campaigns across search, shopping, social, video, and retargeting platforms. Working clo
…What they are looking for
Skills & requirements
Department · Growth Marketing
Hiring company
SupplyHouse.com
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