Senior Data Journalist Weekly office requirement: Hybrid, 2 days in office Employment type: Permanent At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Data Journalist to play a key role in our PR & Comms team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary. As our Senior Data Journalist, you’ll: Play a pivotal role within the PR & Corporate Comms team, interrogating GWI data and transforming it into actionable, commercially impactful and, editorially punchy narratives. With a journalistic mindset, your work will showcase the value of GWI’s solutions across key personas, verticals and, companies to support GWI’s positioning at the forefront of AI-powered insights in an increasingly agent-driven world. A few things you’ll be responsible for: Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners. Partner with the Marketing and PR team to deliver narrative and unique view points for events through relevant formats and channels Collaborating with Head of Comms, lead on the development and upkeep of industry wide data story tracking and wider press narrative trends, themes and forward features. Partner with Marketing, GWI leaders and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories. Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content. Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects. Deliver outputs including presentations, white papers, reports, podcast
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Role overview
Job description
About Interbrand Interbrand understands what it takes today to build the world’s most iconic brands. To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive
…What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Interbrand
Interbrand has been the world’s leading brand consultancy for over 40 years – having pioneered iconic work and forged many of the brand-building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves iconic moves. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make iconic moves that spark desire and create utility, driving extraordinary results.
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