About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work with
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Role overview
Job description
Role market pulse
How Sales Development Representative demand looks in Canada
Live jobs
5
Posted 30d
2
30d movement
Early signal
Remote share
40%
Salary listed
40%
Salary trend 1Y
Not enough history
What they are looking for
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Qualification
Our newest Sales Development Representative will identify prospective opportunities and utilize a number of communication methods to begin a sales engagement, as well as qualify inbound sales leads/opportunities and follow up with marketing-qualified opportunities
Hiring company
YipitData
Daily intelligence on 12M+ consumers and 2,000 companies. Alternative data for brands, retailers, and investors with SKU-level precision.
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