About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work with
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Job description
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Toronto, ON – Onsite 4 Days/Week (Mon–Thurs) Relocation required if not local – no relocation assistance provided The Team At Okta, we’re building the world’s identity platform — one that empowers people, protects data, and fuels digital innovation. Our customers (think: JetBlue, T-Mobile, Sonos, Zoom) trust us to help them stay secure, seamless, and scalable in a world where
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran; We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws
Department · Sales Development-310
Hiring company
Okta
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