At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. Partner Marketing at Vanta drives revenue growth and market expansion through high-impact cloud, technology and ecosystem partnerships. Our team builds and invests in joint campaigns, co-marketing initiatives, and MDF programs to generate pipeline, accelerate deals, and deepen partner relationships. As we scale, repeatable programs, partner-ready plays, and data-driven insights are critical to maximizing the impact of our partner investments. As the Senior Manager, Partner Marketing Programs at Vanta, you will build, scale and execute the foundational engine behind our global partner marketing strategy. This is a highly visible, highly cross functional role working closely with partner product marketing, partner enablement, partner marketing, partner sales, systems and finance. You will champion three critical focus areas to propel our partnership strategy forward: Orchestrate high-impact partner communications and community engagement —including product launches, enablement webinars, and an active partner community—designed to keep partners fully enabled, deeply engaged, and continuously choosing Vanta. Maximize Market Development Fund (MDF) Impact and ROI —strategically allocating, tracking, and optimizing investments to turn MDF into a high-yield engine for measurable pipeline expansion across our entire partner ecosystem. Scale partner pipegen programs by transforming Vanta's campaign calendar and product roadmap into robust, partner-ready packages, campaign kits, and sales plays that drive joint pipeline. Reporting to the Head of Global Strategic Partner Marketing, you will empower our partner network to grow and scale wit
Role overview
Job description
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Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities.
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Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan.
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Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content.
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Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs.
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Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking.
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Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA.
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Measure integrated campaign performance against pipeline and revenue targets.
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Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide.
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Work with partners and product marketing to develop messaging and targeting strategy.
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Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits.
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Support internal teams with content and campaign enablement for partners.
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Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event.
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Manage joint webinars and virtual events with key partners, end to end.
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Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI.
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Manage the partner marketing budget and calendar across NA and EMEA.
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Continuously test and optimize campaigns. Leverage AI and data to improve efficiency, effectiveness, and velocity.
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5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers.
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Experience at a B2B SaaS or technology company; AI/ML industry experience a plus.
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A track record managing global or multi-region marketing programs across time zones and cultures.
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Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners.
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Hands-on experience managing MDF and co-op marketing programs.
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Strong project management skills and comfort coordinating a wide range of internal and external stakeholders.
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Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials.
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Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus.
About this listing
- Listed from Outreach's careers site via Lever · last confirmed on the source 19 Oct 2026
- Posted 1 Sept 2026
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Department · Marketing
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Outreach
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