Senior Lifecycle Marketing Manager, Smart Card

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, Seattle, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. You'll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization. At the heart of the role is a simple goal: getting the right message to the right person at the right time. This is both a strategic and highly hands-on role. You'll define our lifecycle strategy and then get into HubSpot to build it: creating emails, audiences, workflows, nurture programs, triggered journeys, tests, and reporting. You'll use behavioral, account, intent, and engagement signals to understand where people are in their journey and create experiences that become more relevant and personalized over time. You'll also help define what lifecycle marketing looks like in an AI-first world, exploring how AI can change the way we build audiences, personaliz

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing. 🦸🏻‍♀️ What you’ll do Build and manage paid marketing programs across social, search, and display channels Use AI tools to personalize campaigns and scale them efficiently Develop and execute account-based mar

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing. 🦸🏻‍♀️ What you’ll do Build and manage paid marketing programs across social, search, and display channels Use AI tools to personalize campaigns and scale them efficiently Develop and execute account-based mar

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Senior GTM Strategy & Operations Manager at Vanta, you'll combine hands-on operational ownership with strategic problem solving to help shape the future of our Partner business. The GTM Strategy & Operations team partners with Sales and Channel leadership to design the processes, systems, governance, and insights that enable predictable, scalable revenue growth. We're building the operational infrastructure that helps our go-to-market teams move faster today while positioning the business to scale tomorrow. In this role, you'll start by owning key day-to-day Channel Operations to develop a deep understanding of the business. From there, you'll partner closely with Channel leadership and GTM Operations to identify opportunities, lead cross-functional initiatives, and build scalable solutions that improve the partner experience, simplify how we operate, and support Vanta's long-term growth. What you’ll do as a Senior GTM Strategy & Operations Manager at Vanta: Become the operational backbone for Vanta's Partner business by owning core day-to-day Channel Operations while developing a deep understanding of our GTM motion, systems, and partner ecosystem. Partner closely with Channel leadership, GTM Operations, Business Systems, Finance, and Marketing to evolve Vanta's long-term Channel operating model and operational strategy. Lead high-impact strategic initiatives across the partner ecosystem, including partner programs, deal registration, partner attribution, Rules of Engagement, pricing strategy, territory and account governance, and partner lifecycle management. Design and implement scalable processes, governanc

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. Marketing & Privacy Engineering (MPE) builds trusted, privacy-aware consumer web experiences and measurement systems that enable sustainable growth. Within MPE, the MarTech pillar owns Affirm’s Logged-Out Web experiences, web experimentation, client-side tagging, marketing technology integrations, attribution, and measurement. As a Software Engineer II on MPE, you will build and improve high-traffic consumer web experiences while contributing to the experimentation, instrumentation, and marketing integrations that help Affirm understand and grow consumer acquisition. You will work in a modern web stack across React, TypeScript, shared component systems, testing, performance, and observability, with opportunities to develop deeper expertise in technologies such as Google Tag Manager, analytics and experimentation platforms, conversion tracking, and marketing APIs. You will partner with senior engineers as well as Product, Design, Marketing, Analytics, and Data Engineering to ship reliable experiences and ensure measurement and privacy requirements are considered during development. This role is a strong fit for an engineer who enjoys building polished web products, learning new technical domains, and taking increasing ownership of systems that operate at scale. What You'll Do With the support of your team’s tech lead and manager, you will break down larger projects into individual tasks, deliver them in multiple phases, and collaborate with others to ensure timely delivery of your work. You will support your peers and stakeholders in the product development lifecycle by collaborating with product management, design & analytics by participating in ideation, articulating technical constraints, and partnering on decisions that properly consider risks and trade-offs. You will support the

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role The Senior Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing data-driven lifecycle communications for GitLab’s product-led and self-service audiences. This role collaborates with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to plan and prioritize programs that engage free, trial, self-managed, and self-service users and guide them toward activation, conversion, and revenue growth. They will focus on leveraging audience data, product signals, cross-team collaboration, and continuous testing to improve lifecycle