Senior Marketing Analyst, Customer Behavior & Lifecycle

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to Sr Manager, Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, App

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTo

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Unlike anywhere else in AI right now, Roblox is building AI for creation. The mission of our Foundation AI team is to put generative AI in the hands of millions of creators. Last year, we shipped our first 3D foundation model, which turns text prompt into a production-ready 3D object. We're now pushing further into multi-modal input, like image, video, and 3D assets, and toward 4D, fully interactive worlds, all while developers keep full control of their game rules and physics. Creators use these models to build everything from a single 3D object to an entire playable world, reaching tens of millions of people every day. That end-to-end loop, from a creator's first prompt to a player's first moment inside an experience, is what makes this space different. The story of what these tools can do, and where they're headed, is still largely untold. We are looking for a world-class Senior Product Marketing Manager to define how Roblox communicates the future of AI-powered creation. This is a high-visibility role requiring a blend of technical fluency, narrative craft, and the cross-functional instincts to move quickly in one of the most dynamic spaces in the industry. You will be embedded with our

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. The User Life Cycle team owns how people discover Roblox, become active, and stay engaged over time. Growth and Marketing are central to that journey, and the quality of our data determines how well we can invest: which channels bring in people who stay, which campaigns actually move the needle, and where people drop out of the funnel. As a Senior Data Engineer embedded in Growth Org, you will build the data foundation behind our marketing measurement and growth flywheel. That includes the pipelines and models that power Marketing Mix Modeling (MMM), multi-touch and incrementality-based attribution, and end-to-end funnel analytics from first touch to long-term retention. You will work side by side with Marketing, Data Science and Product, and you will report directly to the Engineering Director. You Will: Design, build and operate reliable batch and streaming pipelines that unify paid, owned and organic marketing data (spend, impressions, installs, sessions, conversions) with in-platform user behavior. Own the data foundation for MMM: build well-documented, versioned, analysis-ready datasets and backfills that Data Science can use to train, refresh and validate models on a regular cadence.

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. WHY DATA SCIENCE & ANALYTICS? The Data Science & Analytics organization's mission is to increase our speed, frequency and acumen of making decisions at scale by instilling a data-influenced approach to building products. We cover a wide area of the data spectrum including analytical data engineering, product analytics, experimentation, causal inference, statistical modeling and machine learning. Aligned and partnering with product verticals, we use this extensive tool belt to discover new opportunities and unmet use cases, influence and shape the product roadmap and prioritization, build data products and measure impact on our community of players and developers. WHY GROWTH MEASUREMENT? In this role, you will leverage your expertise in data science, statistics, and causal inference to develop measurement framework and product to deepen our quantitative understanding of growth efforts, which includes but not limited to performance marketing efficacy, attribution modeling and incrementality measurement. You will collaborate with cross-functional teams to develop and implement data-driven products and strategies that maximize the impact of our growth initiatives. You will also report t

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We're looking for an Influencer Marketing Specialist to join our and help bring influencer campaigns to life. This is an execution-focused role built for someone who is highly organized, creator-savvy, and eager to get hands-on experience across all facets of influencer marketing — from day-to-day campaign coordination to supporting live events on the ground. You'll work closely with senior team members to support a roster of creators, keep campaigns running on time, and be a key point of contact for influencers throughout their partnership journey. If you love being in the mix, thrive in fast-paced environments, and take pride in getting the details right, this role is for you. You will : Campaign Support Assist in the end-to-end execution of influencer campaigns — supporting briefing, content review, posting coordination, and performance tracking Manage campaign timelines and deliverable trackers, flagging risks and keeping all parties aligned Partner with internal teams to draft creator briefs, talking points, and campaign recaps under the direction of senior team members Coordinate with internal teams (creative, legal, social, events) to ensure influencer content is on-brand and deliver