Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: MarTech Data Science Measurement empowers Airbnb to optimize marketing ROI by generating data-driven recommendations. We lead the way in defining and advancing best practices for measuring and optimizing marketing impact. We collaborate with Marketing, Finance, and Engineering to provide actionable recommendations and tools based on effective, timely, and granular measurements. Our team’s tenets are: Actionable: Deliver insights that drive confident business decisions. Impactful: Prioritize projects based on their expected value to Airbnb. Balanced: Adapt methods to business questions and data realities, acknowledging limitations. Rigorous: Maintain methodological integrity and quantify the sensitivity of findings. Innovative: Invest in advancing measurement science and developing new methods. Influential: Share learnings across Airbnb and the broader data science community. The Difference You Will Make: We are seeking an experienced (Contract) Sr. Data Scientist for a 24 month contract with deep expertise in marketing measurement, with a particular focus on Marketing Mix Modeling (MMM) and geo-based causal inference. The ideal candidate brings strong statistical intuition and hands-on modeling experience to quantify the incremental impact of Airbnb's marketing investments across channels and geographies. They are fluent in Python, comfortable working with Bayesian frameworks, and can translate complex measurement findings into clear, actionable recommendations for senior stakeholders. A Typical Day: Marketing Mix Modeling: Design, build, and maintain MMM models that est
Senior Marketing Decision Scientist II
Role overview
Job description
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where the
…What they are looking for
Skills & requirements
Qualification
About You Minimum Qualifications 6+ years of experience in marketing analytics or data science within technology, e-commerce, marketplace, or consumer subscription businesses; Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics, Engineering) or equivalent practical experience; Preferred Qualifications 8+ years of relevant experience; advanced degree (MS/PhD) in a quantitative discipline
Department · Analytics
Hiring company
Instacart
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