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Active4d ago

Senior Performance Marketing Specialist

GOAT Group·📍 United States

Employment

Full-Time

Work mode

Remote

Experience

MID LEVEL

Salary

$75.5K – $111K/yr

Role overview

Job description

About the Team An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. Role Overview GOAT Group is seeking a Sr. Performance Marketing Specialist to run our paid social and video acquisition strategy. You will own and operate Meta, TikTok, and YouTube Ads. You will also develop the creative testing roadmap and leverage incrementality to measure performance. This role reports to the AVP of Growth. We expect AI fluency in practice. As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control. Leveraging AI tools for strategic research and automating operations will be key to success

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What they are looking for

Skills & requirements

Qualification

Experience in a marketplace, resale, ecommerce, or DTC business. Familiarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreative. SQL, or experience pulling your own data from a warehouse such as Snowflake or BigQuery. Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop. Mobile app install campaign experience, including MMPs such as AppsFlyer or Branch. Interest in or knowledge of sneakers, streetwear, and resale marketplaces. GOAT Group uses geographic pay tiers based on the employee’s home state to align compensation with market differences across the U.S. Hiring Range: Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets) $88,800 - $111,000 USD Tier 2 - (Includes mid-cost markets across the U.S.) $80,000 - $100,000 USD Tier 3 - (All other U.S. locations) $75,600 - $94,400 USD The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level

Department · Marcom

Hiring company

GOAT Group

View the company profile, current openings and hiring details.

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