Sulwhasoo Brand Strategy Specialist

Job Summary We’re looking for a passionate and eager marketing intern to be part of the Sulwhasoo Trade Marketing team. This intern will play a crucial role in supporting the marketing team in day to day tasks as well as leading their own projects contributing to the overall growth of the brand. This internship provides an exciting opportunity to gain hands-on experience in a fast-paced environment with an exclusive look into the beauty product lifecycle from conception to launch. This position will report into the Trade and Product Marketing Manager while assisting other members of the team. We operate on a hybrid working model, with our office located in Manhattan, NY. About the Company and Brand: Amorepacific Corporation is a South Korean beauty and cosmetics company, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, LANEIGE, AMOREPACIFIC and Innisfree, over the past 70+ years. At Sulwhasoo, our philosophy is rooted in holistic beauty, combining centuries old Korean rituals with modern technology, creating innovative solutions that support skin’s resilience through every stage of life. Our approach goes beyond addressing surface-level concerns, each of our formulas blends time-honored knowledge and advanced research to address skin’s evolving needs in a uniquely comprehensive way. This is skincare rooted in Korean heritage and crafted for the future, a ritual for timeless beauty that evolves with you. Principal Accountabilities Conduct market and competitive research for new product launches and marketing campaigns. Support new product launches, retailer initiatives, and in-store events. Support marketing execution across D2C and department store channels. Maintain product assets and the product asset matrix across the portfolio. Coordinate samples and displays for market meetings. Work cross-functionally on sampling strategy and inventory management Manage product orders for events and office needs. Pull and analyze weekly and