B2b Marketing Lead Jobs

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Specialist – Regional Customer Success Operations, Services Specialist – Regional Customer Success Operations, Services Overview Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Regional Customer Success teams play a crucial role in ensuring our customers achieve their desired outcomes while maximizing the value of our products and services. As advocates for customer experience, this team is accountable for a strong onboarding experience, providing ongoing strategic support, and fostering long-term relationships. They work collaboratively with cross-functional teams to address customer needs, gather feedback on product improvements, develop tailored strategies that enhance customer satisfaction and retention, build customer advocacy to support our B2B marketing campaigns and create leads for value expansion for our Business Development teams. By focusing on proactive engagement and personalized service with our customers, the team is dedicated to driving customer value and contributing to the overall growth of the organization. About the Role Are you passionate ab

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role The Creative Director for Customer Stories will set the creative standard for the program, leading the charge on how we celebrate the compelling people and businesses building on Ramp. You’ll own the story bar, bringing narrative clarity, and filmmaker-level craft to every project. Your job is to define the program’s creative principles, write the treatments, and direct a bench of filmmakers and animators. You’ll apply deep production knowledge to govern our tiers and actively push to break the mold of traditional B2B “customer stories.” Working closely with our Customer Marketing Lead, who writes the stories and sets the narrative priorities, you bring those stories to life on screen: owning the creative ideation, treatment, and direction. You’ll also work closely with animators and filmmakers, directing them through every shoot and edit. As a creative leader, you’ll set the standard for how Ramp is represented to our customers, partnering across the business to ensure every project meets an exceptionally high bar for craft and story

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role We're looking for a world class filmmaker who can both shoot and edit Ramp's Customer Stories. Your role will be to create new and innovative storytelling techniques that celebrate the people and businesses using Ramp to do extraordinary things. Ramp's customer films are cinematic, character-led, and entertainment-first. They are not testimonials shot at a desk. You'll be expected to have a deep knowledge of every part of the filmmaking process, from influencing treatments, to having technical fluency with equipment and editing. You partner with the Customer Marketing Lead and Creative Director on every project to actively break the mold of traditional B2B “customer stories.” The CD owns the idea, the narrative, and the treatment. You own the camera, the cut, and the cinematic standard. What You'll Do Shoot and edit customer stories films in an entertaining and cinematic manner Influencing pre-production phase and owning production phase including: pre-production (scouting, shot lists, pre-interviews), production (camera, lighting, di

About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. How we work High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. Excellence everywhere: Everything we do should match the quality of our AI models. Global team: We prioritize your talent, not your location. What we offer Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. Growth paths: Joining ElevenLabs means joining a

About ElevenLabs ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. How we work High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. Excellence everywhere: Everything we do should match the quality of our AI models. Global team: We prioritize your talent, not your location. What we offer Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. Growth paths: Joining ElevenLabs means joining a

We're looking for a Head of Enterprise & Field Marketing to lead and scale our global field marketing organization, own account-based marketing for our largest and most strategic accounts, drive alliances and partner marketing in service of enterprise growth and regional strength; and oversee our strategic events strategy and programs. This is a senior leadership role responsible for the strategy, team, and execution to drive high-quality pipeline and conversion for Diligent’s AI-powered GRC platform in all regions, and design programs that turns enterprise pipeline into revenue through a full-funnel approach, including integrated regional campaigns; 1:1/1:few ABM for named global accounts; bespoke strategic events that offer cut-through experiences for prospects and customers; and leveraging co-marketing of alliances and partnerships for net-new pipeline and brand expansion. You would be joining Diligent at an exciting moment in the company’s history, as they unleash their new AI-powered GRC platform to help General Counsels, Chief Compliance Officers, Audit and Risk Leaders. This is the result of nearly three years of intense development of agentic workflows inside the Diligent platform, as well as MCP/plug-in access to Diligent offerings - providing a robust, differentiated experience for clients who need solutions that accelerate and action critical business objectives, not just static reporting. Working closely with Sales and the broader GTM organization, you will lead an established, multi-region field marketing team and be responsible for evolving it from regional execution into a more specialized, account-centric growth engine — tightly aligned with enterprise sales leadership, customer success, global events, and partner teams. You'll own the budget, the roadmap, and the relationship with sales as the primary marketing partner for our highest-value opportunities. You w

About the Team The Integrated Marketing team sits at the center of product, brand, creative, media, research, and GTM work. We partner closely with PMM, Product, Developer Relations, Design, Comms, and agency teams to shape launches and campaigns that are clear, distinctive, and grounded in real audience insight. This is a growing function, so the team needs people who can both raise the quality of the work and build the operating model around it: bringing strong judgment, high agency, and trusted partnership to complex, visible moments. About the Role OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office. In this role, you will: Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments. Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives. Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels. Identify customer stories, product demonstrations, and creative concepts that make

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential. We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy. Position Overview We are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services. Key Responsibilities Campaign Strategy & Planning Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals. Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging. Execution & Project Management Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency. Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution. Performance & Optimization Mon

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base , focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization. What you'll do: Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. Shape the working model for Base's enterprise marke

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Senior Events Specialist on Vanta’s Strategic Events team, you’ll help execute high-visibility Tier 1 conference sponsorships and flagship programs, reducing execution risk and creating leverage for the broader team. The Strategic Events team creates high-impact experiences that connect Vanta with customers, prospects, partners, and the broader cybersecurity community. The team manages both Vanta-owned flagship programs and major third-party conference sponsorships, partnering across the organization to deliver strong experiences and support business goals. You’ll support a range of strategic events, including Tier 1 conference sponsorships and flagship programs. You’ll work across multiple overlapping timelines, coordinate with internal and external partners, and flag risks early so the team can triage them effectively. What you’ll do as a Senior Events Specialist at Vanta: Support planning and execution for Vanta’s presence at RSAC, Black Hat, Fal.Con, and AWS re:Invent, including sponsorship logistics, exhibit planning, booth design coordination, and on-site execution. You’ll ramp into the portfolio by shadowing AWS re:Invent, taking on planning responsibilities for RSAC, and supporting the strategy and execution of Black Hat. Coordinate sponsor deliverables such as speaking submissions, digital placements, lead retrieval, co-marketing, and event activations. Maintain detailed planning calendars, project trackers, and status updates across multiple events and overlapping workstreams. Identify dependencies and flag execution risks early so the team can triage issues and keep programs on track. Partner with Design, PMM, P

About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the role: This role sits within the APAC Regional Marketing team, which is responsible for building pipeline, awareness and retention in the region. We are looking for a creative and results-driven campaign manager to support our growth in APAC, based out of our Singapore office. The campaign manager will be the strategist and owner of integrated campaigns that drive quality new business and expansion pipeline. The role requires creativity, an understanding of multiple marketing channels, and strong project management and collaboration skills. Responsibilities: Build the strategy for campaigns in APAC, including campaign objectives, targeting, messaging/positioning, budget and timelines Collaborate closely with teammates within APAC and globally to execute campaign deliverables (e.g. content creation, paid media, on/offline events, direct mail) Actively partner with campaign managers globally to create the global campaign plan and strategy Localize campaigns to drive increased engagement in key markets Closely monitor performance metrics and proactively optimize programs and processes to deliver on pipeline goals We’re looking for someone who: Has at least 6+ years of experience with B2B/SaaS marketing or the analytics space Possess strong communications, project management and execution skills Loves collaborating with global teammates and cross-functional teams (marketing, sales, partners, pre-sales, post-sales) Is positive and energetic with a strong ownership mentality - from plan to execution Likes being hands-on and is ready to go outside of the box to make things work Learns quickly and has t

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . tvScientific by Pinterest is the Performance TV platform built for advertisers who want to drive measurable business outcomes. We combine media buying, optimization, measurement and attribution in one platform to make CTV a more accountable, effective performance channel. We’re looking for a Lead Ads Product Marketing Manager to oversee go-to-market strategy for tvScientific’s integration into Pinterest Ads Manager. You’ll turn complex product capabilities and performance insights into clear customer value, compelling narratives and launch programs that drive adoption. What you’ll do: Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping positioning, messaging, launch planning, enablement and adoption across Product, Sales, Marketing and Pinterest Ads teams. Translate technical product capabiliti

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge OneTrust is looking for an experienced Product Marketing Manager to lead the planning, coordination, and execution of complex product and feature releases across the organization, in partnership with Product Operations. This role ensures launches are delivered on time, clearly communicated, and aligned to broader go-to-market (GTM) strategies. The Product Marketing Manager for Go-to-Market will drive operational excellence, resolve cross-functional dependencies, and bring structure and rigor to OneTrust’s fast-moving release environments. Your Mission Release Strategy & Execution Own end-to-end marketing release management for multiple concurrent launches, from early planning through post-release evaluation Develop and maintain integrated release plans, timelines, milestones, and readiness criteria Act as the voice of the customer, ensuring field and customer facing deliverables are simple, value-centric and actionable Ensure alignment between product development schedules and marketing GTM plans Proactively identify risks, dependencies, and constraints; drive mitigation plans to keep releases on trac

About Stripe Stripe's infrastructure and suite of APIs powers hundreds of thousands of businesses—from startups to Fortune 500s—in almost every country around the world. From developers and product managers to founders and CFOs, a broad audience interacts with Stripe's products and uses them to start, run, and scale their companies. Removing the barriers to online commerce helps more new businesses get started, expedites growth for existing companies, and increases economic output and trade globally. We operate at a significant scale, but we're still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put the global economy within everyone's reach. Role Overview We're seeking an experienced, creative, and results-oriented marketer who knows the LATAM ecosystem to drive world-class field marketing for Stripe in the LATAM region. This field marketer will be responsible for defining, executing, and leading a marketing strategy that delivers growth and revenue at scale for the LATAM businesses. The ideal candidate is data-driven, relentlessly seeks to optimize, stays at the cutting edge of modern marketing practices, and has a passion for collaborating with sales teams to drive successful customer outcomes. As a member of the Americas Marketing team, this is a great opportunity to build and have a significant impact on our rapidly growing business. About the Team The Americas Marketing team is a high-performing group laser-focused on fueling Stripe's expansion across the region. You'll have the opportunity to make a significant impact by building and optimizing programs and strategies. You'll collaborate closely with cross-functional partners in Sales, Product, Partnerships, and others to drive measurable business results and growth. You will: Develop and oversee the regional field marketing strategy and execution plan to fuel pipeline growth with the LATAM sales team Own key business and revenue metrics, providing cross-function

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Manager, Okta Device Access We are seeking a Staff Product Marketing Manager to lead go-to-market strategy for Okta Device Access . This role will own positioning, messaging, launches, field enablement, and lifecycle adoption for a strategic product portfolio at the intersection of identity, endpoint experiences, and security. Okta Device Access extends identity security to the first moment of the workday: signing in to a computer. It helps organizations strengthen device-login security, simplify onboarding and account experiences, and enable seamless, secure access from device sign-in to the applications employees need. The portfolio supports Windows and macOS environments and complements customers’ existing endpoint-management investments. The ideal candidate is a strategic, technically credible product marketer who can translate sophisticated identity and platform capabilities into clear customer value, differentiated market narratives, and scalable commercial programs. You will work closely with Product, Engineering, Sales, Solutions Engineering, Customer Success, Digital Growth, and Pricing to bring new capabilities to market and drive durable customer adoption. Responsibilities Own the end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access, including positioning, messaging, launches, field readiness, customer adoption, and expansion. Develop a differentiated narrative for securing device sign-in a