B2b Marketing Lead Jobs

As a Growth Marketing Manager, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas. You have a solid knowledge of the customer journey, including onboarding, adoption, retention, monetization strategies and tactics, and running experiments both in and out of the product. This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers or a highly technical audience to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills. This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. We are looking for an individual who is a problem solver, detail-oriented, collaborative, creative, data-driven, strategic, organized, and a trusted partner. We are looking to speak to candidates who are based in Tysons for our hybrid working model. In particular, you will be Partnering closely with the Product teams to create digital experiences

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We're looking for a skilled content marketer with sharp writing instincts and a demand gen mindset to join our Growth Marketing team. In this role, you'll be responsible for creating compelling short and long-form content that moves audiences to act, from email and SDR sequences to landing pages, social copy, and campaign assets (guides, ebooks, survey reports etc). You're a storyteller who leads with customer pain points and value propositions while speaking to the specific challenges of the people you're writing for, not just the features of the product. You know how to distill complex B2B topics into crisp, engaging copy that resonates across the buyer journey. You thrive in a collaborative, communicative, fast-paced environment where strong writing, cross-functional partnership with a variety of teams, and data-informed decisions are equally valued. This role will report to the Sr. Manager, Content Strategy. You Will Writing and Content Creation Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey Review and

Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Senior Field Marketing Manager, you will help bring Coder’s regional marketing programs to life. You will execute field and ABM programs that build awareness, support sales, and create pipeline across the European market. You will work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team. You will coordinate events, activate campaigns, and keep programs moving on time and on brand. What you’ll do here Execute regional field marketing plans aligned to global strategy and EMEA priorities. Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs. Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through. Partner with global marketing teams to localize campaign content and messaging for EMEA audiences. Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners. Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline. Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation. Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning. Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events. What we’re looking for 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies. Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions. Experience supporting or executing account-based marketing programs, including target account planning, p

The Team + The Role The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. You'll sit within a lean team of three, reporting to the Senior Director, Demand Generation, EMEA — and you'll be building and executing programes yourself, and love doing so. We're looking for someone who is genuinely embedded in the European product and tech community, knows what moves and influences SAAS buyers in our key markets (UK, DACH, France, Nordics, and the Netherlands) and can connect every field investment to a commercial outcome. This role is a hybrid position based 3 days per week in our London office. What this looks like day-to-day Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline Executing co-marketing programmes with regional partners, resellers, and SIs Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, you don't just follow i

Datadog is looking for a driven, entrepreneurial Customer Marketing Manager to join our Corporate Marketing team — a group of talented professionals responsible for sourcing, creating, and amplifying stories of customers who are achieving meaningful technology and business outcomes with Datadog. This role is designed for marketers who thrive in dynamic environments, are passionate about building genuine customer relationships, and know how to turn great stories into compelling, data-driven programs. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Source and track opportunities to promote customer wins by working with cross-functional partners across product marketing, partner marketing, sales, customer success, marketing operations, demand generation, and more Track and report on program performance, including participation rates, customer reception, content output, and influenced pipeline and closed deals Build a portfolio of customer advocates through online and in-person engagements to source strong stories and promotional opportunities Interview customers and product leaders — in-person and on camera — to produce customer marketing assets, like case studies, video testimonials, promotional quotes, and slides Design, deliver, and continuously optimize programs and incentive strategies that attract customers to participate in advocacy activities Lead programs that drive high-quality customer reviews to peer review sites such as Gartner Peer Insights, G2, and TrustRadius Influence how the broader team operates by modeling best practices, championing process improvements, and driving adoption of AI tools and cross-team efficiencies Who You Are: You have 4+ years of experience in customer marketing and/or advocacy for a B2B technology company

Datadog is looking for a data-driven Associate Growth Marketing Manager to own the day-to-day execution, strategy, and optimization of our paid LinkedIn campaigns. In this role, you’ll be responsible for scaling LinkedIn ads that drive measurable results across global markets, with a strong focus on efficiency. This is an exciting opportunity for someone who combines analytical rigor with creative instincts, thrives in a performance-driven environment, and wants to deepen their expertise in paid media within a high-growth B2B company. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Manage campaign setup, budget allocation, and pacing, making data-informed decisions to drive high-quality, efficient leads and strong downstream performance Own campaign performance reporting and analysis Collaborate cross-functionally to promote products, webinars, events, and content across regions on LinkedIn and other digital channels (e.g., Reddit, Meta) Continuously test new audiences, bid strategies, messaging, creative, and landing pages to increase learning velocity and performance over time Who You Are: 2+ years of hands-on, in-platform experience managing LinkedIn Ads 3+ years working in marketing, ideally in a B2B or high-growth tech environment Comfortable manipulating and analyzing large datasets in Excel/Sheets, identifying trends, and translating insights into clear recommendations Experience with A/B testing, landing page optimization, and creative iteration Strong written and presentation skills, with the ability to clearly explain analyses and recommendations to stakeholders via PowerPoint/Slides Curious, proactive, and motivated by driving results Datadog values people from all walks of life. We understand not everyone will meet all the above qualificatio

As a Social Media Marketing Manager, you’ll shape Coder’s day-to-day social presence and turn complex AI infrastructure into content people want to watch. You’ll create for technical and business audiences without losing the broader story, using video, strong writing, and a clear point of view. You’ll work closely with Coder’s content marketing, community, field marketing, product marketing, demand gen, and devrel teams (and more) to support campaigns, engage our community, and strengthen Coder’s voice across Instagram, YouTube, LinkedIn, and X. From first idea to final post, you’ll create, publish, engage, measure, and improve. What you’ll do here Own social media engagement. Monitor Coder’s channels daily and respond to comments, mentions, and conversations in a voice that is technical, warm, and on-brand to increase engagement and get more of Coder’s content in front of the right audiences. Create vertical video content end to end. Produce short-form and long-form video for Instagram Reels and YouTube Shorts, including scripting, filming, editing, publishing, and optimization. Execute campaigns. Partner with the cross-functional teams to bring product launches, thought leadership series, customer stories, and event campaigns to life across social media platforms. Repurpose and remix. Turn webinars, blog posts, product demos, and other existing content into social-native formats built for each channel. Track and report. Monitor performance, identify patterns, share insights with the team, and use what you learn to shape the next round of content. Stay current. Keep up with platform trends, algorithm changes, emerging formats, and what is working across developer tools and B2B technology. Manage the content calendar. Keep production organized, maintain a steady publishing rhythm, and surface new ideas before they are requested. What we’re looking for 3+ years of experience creating content for a brand, agency, or independent audience, with a portfolio that shows ra

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce V

About Ema Ema is building the world’s leading Agentic AI platform to transform enterprise productivity. We enable organizations to delegate repetitive tasks to Ema, the Universal AI Employee, delivering 10x gains in workforce efficiency, across functions. Founded by former executives from Google, Coinbase, Flipkart, and Okta, our team includes engineers from premier tech companies and graduates of Stanford, MIT, UC Berkeley, CMU, and IITs. We are backed by industry leading investors including Accel, Naspers/Prosus, Section32, and angels like Sheryl Sandberg and Dustin Moskovitz. Headquartered in Silicon Valley and with offices in London, Bangalore and Vancouver, Ema is at the frontier of what Agentic AI can do in production — we ship real systems that run real business processes at scale. What You'll Own As our Social Media & Founder Brand Manager, you'll sit at the intersection of content, brand, and experimentation. You'll shape how the world sees Ema and its founders — building a distinctive, high-reach presence across LinkedIn, X, YouTube, and beyond, in the fastest-moving category in tech: agentic AI. Social Media & Content Creation Scale Ema's LinkedIn from 130K → 200K+ with bold, creative storytelling and a strong lens on ICP Maintain a consistent 4-week rolling calendar across social media, blogs, and newsletter channels — while staying nimble enough for moment marketing: hopping on relevant tech trends and conversations in real time, especially for the founders Create compelling video content for both Ema and the founders — from short-form clips and talking-head videos to event and product moments — built natively for each platform Work with design to repurpose existing content — whitepapers, blogs, interviews, videos — into carousels, short videos, threads, and newsletters to achieve consistency + repetition as a brand Continuously experiment with and improve existing channels, and identify the right new distribution channels and formats to scale E

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business. What You’ll Do Demand Generation Strategy & Pipeline Execution Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. Prioritize content investment and channel mix based on pi

As a Corporate Communication Senior Manager focused on Executive Communications Programs, you will build and scale Datadog's integrated thought leadership program — spanning executive communications, earned and owned channels, and events — with a focus on extending it across priority regions. This role sits at the intersection of strategy and execution: you'll translate leadership priorities into playbooks, frameworks, and measurable programs, then run them day to day. Success hinges on connecting dots across initiatives and partner teams to find new opportunities to tell Datadog's story through our executive voices. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Partner with the Global Head of Corporate Comms to develop and execute an integrated thought leadership program with clear objectives and measurable outcomes. Build the operating framework behind the program — playbooks, cross-team coordination models, and repeatable processes that let it scale across regions. Identify opportunities to put Datadog thought leaders in front of the right audiences, including vetting speaking engagements: where we need to be, what we should be saying, and which channel (social, traditional media, stage) delivers the most impact. Work with US Comms and Social leads to augment existing campaigns and build evergreen thought leadership programs across channels. Partner with Field Marketing on event strategy and execution, with a focus on advancing our key narratives around AI and security. Develop strategic messaging for senior executives across key business moments — corporate announcements, company milestones, and other high-priority communications. Serve as the Corporate Comms "captain": keep a bird's-eye view of initiatives across the company, manage day-to-day coo

Datadog is seeking a Regional Content Manager, APJ to accelerate our brand presence and business growth across India, ANZ, and ASEAN. You will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for diverse local audiences, while creating original, APJ-specific content that resonates with customers across some of the world’s fastest-growing technology markets. Working closely with global and regional teams, you will ensure a consistent brand experience across product messaging, campaigns, events, and digital channels — helping deliver Datadog’s value to audiences in India, Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand, and beyond. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Develop and execute content strategies tailored to APJ markets - including India, ANZ, and ASEAN, assisting content managers in Korea and Japan - spanning campaigns, ABM programs, product launches, customer stories, customer videos, events, and PR initiatives Create and adapt localized storytelling and messaging based on global marketing assets, ensuring cultural and market relevance across diverse APJ audiences Partner with in-market teams to surface regional insights and translate them into compelling content Manage high-quality content creation in collaboration with global teams and external partners, including translation vendors, writers, and creative agencies Manage content publishing across multiple channels - website, social media, blogs, email, and event materials Provide market insights and feedback to global teams to inform broader marketing strategies and initiatives Ensure brand consistency across tone, voice, and messaging in all APJ marketing assets Oversee localization projects inclu

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Job Description About the Role The Demand Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates. What You'll Do End-to-End Campaign Execution Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. You manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives. Cross-Channel Orchestration Serve as the central hub for your campaigns, actively managing cross-functional dependencies and t

About the Team The Enterprise Marketing team helps the world’s largest organizations understand, adopt, and scale AI responsibly. We partner closely with Sales, Solutions, Product Marketing, Customer Success, Events, and executive leadership to create programs that accelerate strategic customer growth and strengthen OpenAI’s position as the leader in enterprise AI. Within Enterprise Marketing, the Field Marketing team is responsible for translating business priorities into high-impact customer engagement motions across industries, regions, and strategic accounts. We build and run programs that create pipeline, accelerate opportunities, deepen executive relationships, and bring OpenAI’s latest innovations directly to enterprise decision-makers. About the Role As an Enterprise Field Marketer, you will be a growth partner to Enterprise Sales, owning field marketing programs that create pipeline, accelerate strategic opportunities, and deepen relationships with priority enterprise accounts. Your focus will attach to the business’s most important needs at any given time, whether that means an industry motion, a regional priority, a strategic account, an executive engagement, or a new company-wide growth opportunity. You will own the full program lifecycle: translating sales priorities into field plans, identifying the right accounts and moments, executing high-quality customer programs, driving follow-up with sellers, and measuring business impact. This is a hands-on role for someone who can move from territory strategy to tactical execution quickly, with strong commercial judgment and high accountability for outcomes. This role is based in San Francisco, CA or New York City. We use a hybrid work model of 3 days in the office per week and offer relocation assistance. Travel is expected for customer events, executive programs, industry conferences, and internal planning moments. In this role, you will: Build and execute field marketing plans aligned to priority seller gro