About Us : Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role : We are looking for an experienced Category Lead to define, build, and scale one of our categories from the ground up This is a high-impact, entrepreneurial role that combines category ownership, product thinking, business strategy, and cross-functional execution. The ideal candidate will have experience owning large business categories, driving growth, and building customer-centric products at scale. What You'll Do : - Own the end-to-end strategy, growth, and P&L of the category. - Design customer-first financing journeys where interest is charged only on the utilized amount, creating a flexible borrowing experience. - Identify new customer segments, use cases, and growth opportunities across merchants, D2C brands, SMEs, and digital businesses. - Drive category performance through data-led decision making, experimentation, and continuous optimization. - Monitor portfolio performance, customer adoption, profitability, and key business metrics. - Work closely with leadership to launch and scale new initiatives as part of Paytm's new venture. What We're Looking For : - 7-10 years of experience in Category Management, Product Ownership, Business Management, or General Management. - Strong experience owning and scaling a business category or product with measurable business impact. - Strong understanding of customer journeys, marketplace ecosystems, supply chain, logistics, merchant platforms, or financial products. - Demonstrated ability to manage large portfolios, drive business growth, and influence cross-functional teams. - Excellent analytical, stakeholder management, and problem-solving skills.
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Category Management Dgm Gm in Uttar Pradesh
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About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles & Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The Ideal Candidate Must Have: ● 5-7 years of experience in bill payments/transit or
Role Overview: The Procurement Manager / Senior Manager will be responsible for strategic sourcing, vendor management, contract negotiations, and procurement operations across Administration, Human Resources, and Insurance categories. The role is responsible for delivering cost efficiencies, ensuring service quality, managing supplier risks, and supporting business objectives through effective procurement practices and stakeholder engagement. Key Responsibilities: 1. Procurement & Category Management Lead procurement for Admin, HR, offsite events, travel, Insurance etc. Drive sourcing strategies, vendor selection, and commercial negotiations. Ensure timely PR-to-PO cycle management and adherence to procurement policies. 2. E-Auction & Strategic Sourcing Plan and execute e-auctions/RFQs to drive competitive pricing and transparency. Identify suitable categories for e-auctions and maximize cost savings. Analyze bid data and finalize vendors based on techno-commercial evaluation. 3. Vendor Management & Development Identify, evaluate, and onboard new vendors. Maintain strong vendor relationships and monitor performance (SLAs/KPIs). Drive competitive bidding and cost benchmarking across categories. 4. Commercial & Contract Management Lead commercial negotiations to achieve cost savings and value optimization. Draft, review, and finalize contracts/agreements in coordination with legal teams. Ensure compliance with organizational policies and audit requirements. 5. Stakeholder Management Collaborate with internal teams (Admin, HR, Business, Finance) to understand requirements. Provide procurement advisory and ensure alignment with business objectives. 6. Process, ERP & Governance Manage end-to-end procurement lifecycle on ERP platforms (PR creation, PO issuance etc). Monitor PR/PO aging and drive timely closures. Drive process improvements and automation initiatives. Key Requirements: 8–12+ years of relevant e
About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Summary We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline. You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business. Key Responsibilities 1) Own app monetization outcomes (ARPU + engagement) Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works. 2) Traffic strategy & allocation (maximize ROI) Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments Manage trade-offs across categories (where to push, when to hold, and how to protect user experience). 3) Monetization-led cross-sell (embed in discovery journeys) Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates. 4) Experimentation engine & growth ops Run structured experimentation: hypothe
About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role *We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm. *Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. *You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and monitored for performance. Key Responsibilities Campaign Execution & Management • Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels. • Set up and manage CleverTap Journeys, including event-based triggers, audience segmentation, and multi-step flows. • Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display). Data Fetching & Validation • Fetch and validate campaign base sizes using CleverTap's segment builder and cross- reference against push campaign base size checks. • Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling. • Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or delivery rates (expected benchmark: 50–60% delivery/acquiry). • Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment. • Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId and CategoryName key-value pairs are correctly mapped (case-sensit
Position Summary: We are seeking an experienced and result-oriented IT Procurement Professional with 5-7 years of proven expertise for strategic sourcing and procurement of IT products and services. The ideal candidate will have strong expertise in procuring IT hardware, software, cloud services, SaaS applications, cybersecurity solutions, telecommunications, and professional services. The role requires end-to-end ownership of procurement activities, supplier relationship management, commercial negotiations, contract management, and stakeholder engagement while ensuring cost optimization, regulatory compliance, and procurement governance. Key Responsibilities: Strategic Procurement & Sourcing: End-to-end procurement of IT hardware, software, cloud services, SaaS applications, cybersecurity solutions, telecommunications, data center infrastructure, and technology services. Proven experience in procurement of IT infrastructure, software licensing, cloud platforms (AWS, Azure, Google Cloud), SaaS applications, cybersecurity solutions, telecommunications, and managed services. Develop and execute category sourcing strategies aligned with business objectives and technology roadmaps. Manage the complete sourcing lifecycle, including requirement gathering, market assessment, RFI/RFP/RFQ preparation, supplier evaluation, commercial analysis, negotiations, and contract award. Drive competitive bidding and supplier selection to achieve optimum commercial and technical outcomes. Commercial & Contract Management: Negotiate pricing, commercial terms, payment terms, SLAs, licensing models, support agreements, renewals, and long-term contracts. Ensure timely execution of contracts in collaboration with Legal, Finance, Information Security, and business stakeholders. Manage contract renewals, amendments, vendor obligations, and commercial risk throughout the contract lifecycle. Deliver measurable cost savings while optimizing Total Cost of Ownership (TCO). Ve
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. About the Role: We’re seeking a Creative Designer to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives. Key Responsibilities: Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns. Translate briefs into strong visual concepts aligned with brand and campaign goals. Team & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality control. Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines. Cross-Platform Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video assets. Work on campaigns tailored fo
Role : Program Manager Function: Personal Loans, Lending Location: [Noida / Mumbai] Experience: 3–6 years About the Role: We are hiring a Program / Category Manager to help drive Paytm's Personal Loans business. You will own a set of lending partners end-to-end; their volumes, their economics and their journey and be the connective tissue between Business, Product, Technology, Operations, Risk, Compliance, Finance and Marketing. This is a builder's role, not a coordinator's. You will be expected to find growth yourself: dig into the funnel, form a view on what is broken or under-exploited, build the business case, and then drive it to launch with the teams that can make it happen. The partners in this portfolio contribute a meaningful share of Paytm's monthly disbursals, so the decisions you make show up directly in the P&L. Key Responsibilities: - Own the AOP for your lending partners and drive the initiatives needed to deliver it month on month, not just at quarter end. - Build the forward view forecasts, scenario plans and the levers available if the base case slips. - Own the funnel end to end: stage-wise conversion, drop-offs, TATs and the specific reason codes behind each leak, from offer display through KYC, e-mandate, e-sign and disbursal. - Run cohort and vintage analysis to understand how different user segments, sources and offer constructs behave over time, and use it to shape targeting and offer strategy. - Design and run experiments: A/B tests on journeys, messaging, offers and routing and read the results honestly, including the ones that fail. - Build and maintain the dashboards and MIS that the business runs on, so that you and your stakeholders are always looking at the same, current, correct numbers. - Turn analysis into a recommendation. The deliverable is a decision with a number attached to it, not a deck of charts. - Drive end-to-end execution of strategic lending programs, delivered on time and against clearly defined business outcomes. -
Roles & Responsibilities: Build a Creator-Led Affiliate Model • Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition. • Research creators through the internet, social media platforms, YouTube, Instagram and local content pages. • Build creator lists by language, city, category, audience type and performance potential. • Reach out to creators through email, WhatsApp, Instagram DM and calls. • Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports. • Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports. • Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user. • Recommend creators based on business impact, not just follower count. • Share weekly updates on creator outreach, onboarding, content posted and results delivered. What We Are Looking For: • Fluency in the assigned language. • Good understanding of regional content, creators and local culture. • An existing creator network is useful, but not mandatory. • Ability to research creators independently on the internet. • Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting. • Experience is not mandatory. Freshers can also apply. • A quick learner who is self-driven and able to deliver monthly targets.
About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Paytm Money is looking for a strategic and growth-driven Business Head – Mutual Funds & NFO to lead one of the most critical charters within our wealth business. This role will own the complete Mutual Fund and New Fund Offer (NFO) business, including business strategy, product growth, partnerships, customer acquisition, revenue acceleration, platform innovation, and market expansion. The ideal leader will bring deep expertise in mutual fund distribution, passive and active investment products, investor behavior, AMC partnerships, and digital wealth ecosystems, while building a scalable business that democratizes investing for millions of Indians. This is not just a distribution leadership role. It is an opportunity to define the next phase of retail investing by building India’s most intelligent, accessible, and high-growth MF platform. Key Responsibilities: 1. Business Ownership & P&L Leadership * Own end-to-end P&L for the Mutual Funds and NFO business * Define annual and long-term growth strategy * Drive topline growth, profitability, customer expansion, and AUM scale * Build category growth roadmap across: Equity Mutual Funds, Debt Funds, Hybrid Funds, Index Funds, ETFs, International Funds, Thematic / Sectoral Funds 2. NFO Strategy & Execution * Lead the complete NFO business charter * Identify high-potential fund launches and build GTM strategy * Drive subscription volumes across marquee NFO launches * Partner with AMCs for exclusive campaigns and launches * Build strong investor education and conversion funnels around NFO participation 3. Growth & Customer Acquisition * Drive MF in
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