Gtm Strategic Finance Jobs

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Staff Solutions Architect, Contract LifeCycle Management. About the job We are seeking an experienced Solution Architect to build future proof next generation Q2C platforms and manage solution design for the GTMA Contract Lifecycle team and sit under the GTM Solution Architecture and Design team. This role sits at the intersection of Solution architect, User Journey mapping, Data Mapping, Integration Patterns, Salesforce platform administration and GTM technology operations. The ideal candidate combines strong business process expertise with technical depth in Salesforce and enterprise GTM ecosystems, while also driving operational excellence, scalable governance, system analysis, platform health and compliance readiness across Quote-to-Cash workflows. This leader will partner closely with the Sales Operations, GTMA Systems,GTMA Product team, Twilio Engineering team, Integration engineering team, Zuora and M

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Senior Principal Field Architect - AI Agents About the job The Senior Principal Field Engineer is a critical, highly visible leader on the Field CTO team who bridges the gap between Twilio's product vision and our customers' needs. In the rapidly evolving era of AI, Twilio takes an open and flexible approach: we want developers to use their preferred AI coding tools and agent builder platforms to get up and running extremely quickly with our platform of APIs across a variety of services that address many use cases. In this P7 Distinguished Engineer role, you will be in R&D and partner with Product, Engineering, Sales and GTM teams to spearhead the launch and adoption of our AI-native platform services. You will be the field engineering linchpin ensuring that the newly launched Twilio Conversations suite and Twilio Agent Connect (TAC) integrate flawlessly with the industry's top AI tools. Your mission is to ensure tha

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as our next Staff Software Engineer in the Enterprise AI Engineering team. About the job Twilio is undergoing a major business transformation powered by Enterprise AI, supported by a dedicated engineering team building the foundations for a unified, secure, and scalable operating system across GTM functions (Sales, Support, Operations, etc.) as well as Internal non-GTM functions (Finance, HR, Legal, etc.) Our platform is designed to support a multitude of business functions by deploying intelligent agentic solutions that automate complex workflows and deliver unprecedented user experiences. We're building the future of work at Twilio, and this role offers the opportunity to be at the forefront of enterprise AI innovation. This role focuses specifically on transforming how Twilio's Customer Support organization operates through AI-powered tools and agentic products. We are looking for Full-Stack Engineers who view AI as a fundamental shif

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Staff Solutions Architect, Opportunity LifeCycle Management. About the job We are seeking an experienced Solution Architect to build future proof next generation Opportunity Lifecycle platforms and manage solution design for the GTMA Opportunity Lifecycle team (OLM) and sit under the GTM Solution Architecture and Design team. This role sits at the intersection of Solution architect, User Journey mapping, Data Mapping, Integration Patterns, Salesforce platform administration and GTM technology operations. The ideal candidate combines strong business process expertise with technical depth in Salesforce and enterprise GTM ecosystems, while also driving operational excellence, scalable governance, system analysis, platform health and compliance readiness across Sales Ops and Revenue workflows. This leader will partner closely with the Sales Operations, GTMA Systems, GTMA Product team, Twilio Engineering team, Enterpris

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? The Research, Analytics & Data Science (RAD) team turns insight into action. We uncover customer, product, and business insights and translate them into tools and decision systems embedded directly into GTM workflows. AI has unlocked an entirely new generation of internal tools for our GTM teams. We’re evolving from static dashboards to LLM and agent-powered workflows that do the work: auto-researching accounts, summarizing prior interactions, drafting personalized outreach, flagging renewal risk, and assembling decks and docs - enabling Sales and Success to focus on high-value conversations. The RAD team partners closely with GTM Systems to define problems, solutions, and measure impact - from prototype to production. This is a high-ownership role for someone who thrives in ambiguity, is energized by solving complex real-world problems, and is motivated by seeing their work translate into tangible business impact. What will I be doing? Design, evaluate,

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? We're looking for an Events Producer to help deliver Intercom's most important brand events across North America and Europe. You'll join a small, high-performing team that creates memorable experiences showcasing Fin's product innovation and Intercom's leadership in AI. In this role, you'll partner closely with senior producers to bring events to life—from planning through onsite execution. You'll own key workstreams, collaborate across Marketing and GTM teams, and help deliver exceptional experiences that drive both brand awareness and business impact. This is an exciting opportunity for someone who thrives in a fast-paced environment, loves solving logistical puzzles, and is eager to grow their event production expertise while working on high-profile programs. What will I be doing? Produce and execute Intercom's brand events, including hosted experiences, product launches, conferences, and pop-ups Own event planning and execution across assigned workstreams

Regional Manager, Sales Engineeringとして、Sales Engineersとフロントラインリーダーで構成されるチームを率い、担当地域における技術的な実行力、業務の卓越性、チームメンバーの成長を推進していただきます。 チームパフォーマンスのオーナーシップを持ち、実行基準を形作り、Sales部門のリーダーシップと密接に連携しながら戦略に影響を与え、成果を改善し、個々の案件を超えたインパクトをスケールさせる、いわば「フォースマルチプライヤー(force multiplier)」としての役割を担っていただきます。 Datadogでは、オフィスカルチャーによって築かれる人間関係やコラボレーション、そこからもたらされる創造性を大切にしています。私たちは、従業員それぞれに合ったワーク・ライフ・ハーモニーを実現できるよう、ハイブリッド・ワークプレイスとして運営しています。 業務内容： Sales Engineersのチームを率い、指導・育成し、定期的なフィードバックと構造化された育成プログラムを通じてパフォーマンス、エンゲージメント、長期的なキャリア成長を推進する シニアSalesリーダーシップと自信を持って連携し、地域戦略、複数四半期にわたるプランニング、年間キャパシティプランニング、フォーキャストの整合を担い、2〜3四半期先を見据えてリソースニーズと事業優先度を予測する 戦略的かつインパクトの大きい商談においてエグゼクティブとしての存在感を発揮し、チームとともにシニアレベルのステークホルダーとの連携と技術的信頼性を提供することで、地域レベルの現場での実行をオーナーシップする 評価、顧客エンゲージメント、案件の進行を含む、地域内の技術的セールスサイクル全体を通じて一貫した高品質なデリバリーを監督する IC(個人貢献者)からマネージャーレベルまで、トップタレントの採用・オンボーディングを行い、高パフォーマンスなチームを構築し、構造化されたオンボーディングとイネーブルメントによって立ち上がりを加速させる リソース配分、稼働率、KPIトラッキング、生産性、スキル開発を含む地域内の業務を管理し、担当エリア全体で効果的なカバレッジを確保する Sales、Product、Marketing、Enablement、Supportとシニアレベルで部門横断的に連携し、地域戦略、GTM実行、顧客体験の整合を図る プロセスの改善、データ品質の維持、評価フレームワークのスケール、チームの有効性と事業インパクトを高める施策への貢献を通じて、地域全体の業務の卓越性を推進する 募集要項： 顧客対応型の技術組織においてSales Engineersおよび/またはフロントラインリーダーをマネジメントした経験3年以上。チームパフォーマンスの管理、メンバー育成、高パフォーマンスチームのスケールにおける実績を持つ方 Sales Engineering、Solutions Engineering、または技術系の顧客対応職における経験7年以上 シニアSalesリーダーシップと戦略的パートナーとして、地域戦略、長期プランニング、フォーキャストの整合において連携した実績 複数四半期にわたるプランニングと日々のチーム実行・優先事項のバランスを取りながら、戦略レベルと業務レベルの両方で活動できる能力 部門を横断し、シニアレベルにも影響を与えられる強力なコラボレーション力 パブリッククラウド(AWS、Azure、GCP)、Kubernetes、APM/トレーシング、セキュリティ、開発者体験、オブザーバビリティに関する背景・知見 AIツールを活用し、それをスケールさせる実証済みの能力 変化を受け入れ、好奇心を持つ成長志向のマインドセット 顧客対応をサポートするために必要に応じて出張できること Datadogは、さまざまな立場の人々を大切にしています。誰もが初日から上記の資格をすべて満たすわけではないことは理解しています。それでも構いません。テクノロジーに情熱を持ち、スキルを伸ばしたいと思っている方は、ぜひご応募ください。 福利厚生とキャリア成長： 新入社員への株式付与（RSU / 譲渡制限付株式ユニット）および従業員株式購入制度（ESPP） 継続的な専門能力開発、製品トレーニング、キャリアパスの提供 社内ネットワーク構築のためのメンターおよびバディ・プログラム インクルーシブな企業文化、コミュニティ・ギルドへの参加機会 幅広く手厚い医療関連の福利厚生制度 企業型確定拠出年金（401K） ペットの養子縁組と保険プログラム 上記の内容は、就業する国やDatadogでの雇用内容によって異なる場合があります。 #LI-Hybrid About D

Today, everyone from PMs to Sales to SREs uses AI to query their business data - but every answer is a one-off with no governance, no consistency, and no visibility for data teams. We're building the system that fixes this: a context layer that learns from existing data tools driving high quality and consistent answers, an AI-powered query experience, full governance for data teams, and rich analysis surfaces to present and share the results. You'd be building a zero to one product of what we believe will become a major new product line for Datadog. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What you'll do Drive the product vision and roadmap spanning the Data agent experience, the semantic/context layer, governance console, chat experience and analysis surfaces (dashboards, notebooks, sheets) Own the end-to-end product lifecycle from discovery to launch, working with a cross-functional team of engineers, designers and other PMs Deeply understand the needs of two key personas: data teams (who govern and curate) and data consumers (PMs, engineers, SREs, executives who ask questions) Design the context and governance layer that makes AI-powered analytics trustworthy - including auto-generation from existing BI tools, eval frameworks, confidence scoring, and self-improvement loops Define how observability data and business data come together to serve unique use cases Engage directly with early customers and internal dogfooding users to iterate on accuracy, usability, and trust Independently research the competitive landscape across legacy BI vendors, warehouse-native analytics, AI-first startups, and AI labs Work on the product pricing Work with GTM teams to define positioning, packaging, and the path to displacing entrenched tools Who you are 5+ years of experience

Datadog is expanding the Technical Solutions (TS) organization by seeking a customer-focused, deeply technical Distinguished Architect to join our Product Solutions Architecture (PSA) team. In this role, you will act as a technical multiplier for the world's leading AI labs and AI-native companies. You will bridge the gap between their bleeding-edge infrastructure aspirations and Datadog’s technology roadmap, ensuring our platform natively solves the unique observability challenges of training and deploying foundational models at scale. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Leadership : Demonstrate thought leadership in the AI/LLM space. Influence key decision makers and stakeholders by connecting technical capabilities to organizational and business impact. Advisory : Strategically partner with highly technical Founders, Heads of Infrastructure, and Research Lead peers. Guide them on best practices and emerging industry trends in the AI/LLM space. Lead high-level technical and architectural conversations around AI adoption. Presentations : Lead deep-dive architecture reviews and design engagements with customer teams and their leaders to share industry trends, best practices, and demonstrate how Datadog can support high-throughput hyper scale AI workloads. GTM : Identify emerging AI-native technology shifts and feed them directly back to Datadog Product Management. Co-create custom observability integrations and solutions alongside Product SAs to keep Datadog at the absolute forefront of the AI stack. Collaboration : Collaborate with Product Solutions Architecture (PSA), Sales, Sales Engineering and Marketing in providing high-quality technical resources to a broad audience of practitioners and economic buyers. Hiring : Assis

MongoDB is hiring a Staff Product Marketing Manager to build and own our go-to-market narrative for the Public Sector vertical, with a focus on Federal Government and the broader public sector market. This is a foundational hire for MongoDB’s Industry Verticals product marketing function: you will define how MongoDB’s unified data platform, spanning cloud, on-premises, and hybrid database deployments with integrated, production-ready AI capabilities, shows up for government buyers. You’ll turn a major compliance milestone into a durable competitive differentiator: developing the positioning, messaging, and sales-ready content that helps government agencies, systems integrators, and cloud/public-sector resellers understand why MongoDB is the right data platform for mission-critical, regulated workloads. You do not need prior government or public-sector work experience to succeed in this role — you need to be an excellent product marketer who can get fluent in a new domain quickly and partner closely with the compliance, product, and sales experts who already are. This role can be based in one of our MongoDB hub offices in the U.S. or remotely in the U.S. What you’ll do Own positioning and messaging for MongoDB’s Public Sector go-to-market, leading the federal GTM and launch related activities Translate MongoDB’s data platform capabilities — document database, search, vector search, stream processing, and integrated AI — into mission-relevant outcomes and value propositions for government buyers and the systems integrators who serve them Partner with Compliance, Security, Industry Solutions and Product teams to accurately represent related certification requirements in external-facing content, staying current as MongoDB pursues additional authorizations (e.g., DoD Impact Levels) Build the public sector sales enablement toolkit: battlecards, pitch decks, discovery guides, ROI/value models, and competitive intelligence tailored to federal buying processes and procuremen

We are building a first-of-its-kind ISV partner motion at MongoDB, and this role is a founding part of that effort. As Sr. Partner Manager for ISVs, you will own the identification, development, and scaling of partnerships with independent software vendors across two key categories: industry-specific ISVs building vertical applications in markets like financial services, healthcare, insurance, retail, and manufacturing, and horizontal AI-native ISVs developing platforms and tools that serve builders across industries. This is a greenfield opportunity. You will help shape the program from the ground up, define how MongoDB goes to market with ISV partners, and build a repeatable playbook that scales. You will move from initial outreach and product-market fit validation through to field distribution and co-sell execution with MongoDB's sales organization. This role requires a rare combination of business development instinct, commercial acumen, and the ability to work cross-functionally in a fast-moving environment. We are looking to speak to candidates who are based in London for our hybrid working model. What You'll Do ISV Partnership Development Identify, recruit, and activate high-potential ISV partners across both vertical (industry-specific) and horizontal (AI-native) categories, prioritizing partners with strong product-market fit and distribution potential Source and structure partnership agreements, define joint value propositions, and establish the commercial and technical foundations for long-term partnership success. Validate initial product-market fit with new ISV partners through early integration work, customer proof points, and joint pipeline generation Partner Scaling and Field Distribution Develop and execute partner GTM plans that activate MongoDB's sales field around ISV partner solutions, including co-sell plays, joint account targeting, and field enablement materials Work with ISV partners to drive adoption and distribution of validated integratio

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're building the next chapter of AI-native craft and creativity - where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it. We're looking for an experienced and accomplished engineering leader to join us in our mission to scale Figma Weave while upholding the quality and craft our users love. You'll partner closely with Product, Design, Data, Marketing, and GTM to chart the course for these features and leverage them to help Figma further deepen its engagement with designers. This is a full time hybrid role based out of our Tel Aviv, Israel office. What you'll do at Figma Weave: Partner with Product and Design to build and execute on a long-term roadmap Work closely with cross-functional partners and other engineering teams to expand what's possible with the application of AI to creative problems Hire, manage, support and develop a team of engineers, including staff level engineers Establish trust within and across teams by creating accountability and a positive work environment in partnership with other leaders in the organization Contribute to and help shape the growth of the Weave engineering organization as it scales

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Billing is a full stack engineering group automating revenue workflows and building end-to-end payment and billing capabilities for all of Figma’s customers, from two-person teams to the Fortune 500. Our work is essential for Figma's continuous growth and innovation, playing a key role in each new product launch. We’re looking for an experienced and accomplished engineering leader to join us in our mission to scale Figma’s business while upholding the quality and craft our users love. Your team will be responsible for key areas such as checkout, invoicing, customer lifecycle, pricing and packaging, metered billing, and subscription lifecycle management. You’ll partner closely with Accounting, Product, Design, Data, Marketing, and GTM to chart the course for these features and use them to help Figma’s customers access everything Figma has to offer and budget for future expansion. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Partner with Product and Design to build and execute a long-term roadmap that delivers a world-class user experience Work closely with cross-functional partners and engineering teams to creatively solve complex problems Hire, manage, support, and develop a team of engineers, including staff level engineers Establish trust within and across teams by creating accountability and a positive work environment in partnership with other organizational leaders Grow your career within an engaged and cr

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview Instacart’s Commercial Scaled Intelligence (CSI) team is an AI-first group focused on turning data into action—building products that drive revenue growth, operational efficiency, and better outcomes for our customers, shoppers, retailers, brands, and partners. As the Ads AI Analytics Lead, you will own the intelligence behind our Ads agents. You’ll design the semantic and context layer for advertising, and build production-grade agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will collaborate closely with Ads GTM, Product, Data Science, and Engineering to ship vertical agents with measurable lift. This seat is uniquely high-impact: the tools you build are used daily by Sales, Brand Partnerships, and Ads teams, including a sales tool used by approximately 265 sellers. Yo

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company. The team focuses on intelligence generation, predictive analytics, and workflow automation to enable data-driven decision-making and optimize commercial performance. As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents. You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift. About the Job Define Ads ontologies and metrics for campaigns, budgets, bids