Head Of Field And Events in Vancouver

We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact. This is a builder's role — hands-on and video-first. You'll set strategy, write briefs, and partner with our creative team. But you’ll also pick up a camera and design tools yourself, owning content creation, not just the calendar and the caption. You'll know the difference between a platform best practice and a genuine cultural moment, and you'll help define how Asana talks and shows up in storytelling as we evolve our narrative and stake our claim in the future-of-work conversation. You'll be a strategic, thoughtful partner to peers across Marketing, Product, Comms, R&D, and our executive team, bringing your own point of view on what social should do next. That takes judgment: balancing a lot of competing asks while staying anchored to what's actually driving impact. This role reports to the Head of Global Communications. This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit — developing and executing a content calendar that builds brand awareness, drives engagement, and supports pipeline and business goals. Create and produce original content, video-first — short-form video, photography, graphics, and written copy — using AI tools as part of your own process for scripting, shooting, creating, and editing. Partner with our creative team on bigger productions, but be able to go from idea to a published video yourself