Jobs in Uttar Pradesh

About the Role We are looking for an experienced Customer Retention & Loyalty Manager to drive customer engagement, repeat transactions, and long-term customer value. The ideal candidate will own retention strategy, loyalty programs, CRM campaigns, and lifecycle marketing initiatives to improve customer stickiness and maximize Customer Lifetime Value (LTV). The role requires a strong understanding of customer behavior, data analytics, CRM platforms, and loyalty frameworks, preferably in Travel, E-commerce, Fintech, or Consumer Internet businesses. Key Responsibilities Define and execute customer retention and loyalty strategies across customer lifecycle stages. Design and manage loyalty programs, membership offerings, rewards, cashback, and engagement initiatives. Drive repeat transactions and improve customer retention metrics through targeted CRM campaigns. Develop customer segmentation and personalization strategies using behavioral and transactional data. Own lifecycle communication across Push, Email, SMS, WhatsApp, and in-app channels. Monitor and optimize key metrics such as Retention Rate, Churn Rate, Repeat Purchase Rate, Engagement Rate, and LTV. Conduct cohort analysis and identify opportunities to improve customer stickiness. Partner with Product, Growth, Marketing, Analytics, and Business teams to launch retention initiatives. Drive A/B testing and experimentation to improve campaign performance and customer engagement. Build dashboards and reporting mechanisms to track loyalty and retention performance. Manage CRM and marketing automation platforms for campaign execution and optimization. Requirements 8+ years of experience in Customer Retention, Loyalty, CRM, Lifecycle Marketing, or Customer Engagement. Experience in Travel, E-commerce, Fintech, Consumer Internet, or Digital Platforms preferred. Proven track record of improving retention, repeat transactions, and customer lifetime value. Hands-on experience with CRM too

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team: The Compliance department has five areas of responsibility—identification, prevention, monitoring and detection, resolution, and advisory for the entity with respect to regulations/ laws, and is part of the enterprise compliance group at Paytm. About the role: This role will focus on advising business and overseeing compliance-related matters in the company. The role entails advising in terms of the relevant regulatory expectations to the respective business units and ensuring timely monitoring and detection of compliance-related issues. Expectations/ Requirements: 1) Oversee and monitor adherence to applicable laws and regulations in the domains of digital lending, offline payments aggregators, BBPS, and UPI TPAP segments. 2) Provide informed compliance opinions to the internal stakeholders on the applicability of regulatory laws and guidelines. 3) Assess compliance and regulatory risks associated with business activities and ensure effective risk management strategies are in place. 4) Collaborate closely and creatively with cross-functional teams to guide the seamless implementation of regulatory guidelines and compliance requirements. 5) Manage audits and ensure timely, accurate responses to regulatory/ third-party inquiries and inspections. 6) Interpret policies, procedures, and compliance requirements while influencing and collaborating with professionals across all organizational levels. Lead and mentor the compliance team to achieve organizational compliance objectives effectively. 7) Ensure effective assessment of control design and maintenance of compliance framework, training on the reg

CRM Executive Location: Noida Experience: 1–3 Years Business: Paytm Money About the Role Paytm Money is looking for a detail-oriented CRM Executive to join its Execution Pod. In this role, you will be responsible for the end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels. You will ensure that every customer communication is accurate, engaging, compliant with SEBI regulations, and delivered seamlessly. This role requires strong attention to detail, excellent content review skills, and hands-on experience with CRM platforms. Key Responsibilities Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines. Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance. Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels. Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines. Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures. Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys. Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps. Ensure operational excellence with zero compliance misses and flawless campaign execution. Desired Skills & Qualifications 1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management. Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable. Strong written English and content editing skills with the ability to create crisp, customer-friendly communication. Understanding of financial services com

About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma. About the Team: The OCL Grievance Redressal Team manages customer grievances, executive escalations, and regulatory complaints through voice, email, and ticketing channels. As a regulated reporting function, the team ensures timely, accurate, and compliant resolutions while upholding the highest standards of quality and customer experience. About the Role: Manage customer grievances, executive escalations, and regulatory complaints across voice and written channels. Drive end-to-end case resolution through customer engagement, RCA preparation, stakeholder coordination, and regulatory reporting while ensuring timely, compliant, and high-quality outcomes. Expectations / Requirements: 1: Handle customer complaints, grievances, and escalations received through email and ticketing platforms. 2: Manage regulatory complaints received through channels such as GRO, Nodal, Ombudsman, and other regulatory authorities. 3: Ensure timely closure of cases within the defined SLA/TAT while maintaining regulatory compliance. 4: Coordinate with internal business teams, lenders, and stakeholders to obtain RCAs and resolutions. 5: Prepare accurate case summaries, regulatory responses, and reports for submission to regulatory authorities. 6: Maintain complete documentation and ensure adherence to internal policies and compliance requirements. 7: Ensure brand consistency in written communication, including tone, accuracy, and financial/legal terminology. 8: Meet daily productivity and quality targets while maintaining high customer satisfaction. Superpowers / Skills

About Us Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases.aytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners. About the role: Evangelize and demonstrate the value and impact of analytics for informed business decision making by developing and deploying analytical solutions and providing data driven insights to business stakeholders to understand and solve for various lending business nuances. The Credit Risk Analyst will be responsible for monitoring , analysing and optimising lending portfolios across consumer / merchant lending products. This includes overseeing portfolio health , developing / refining risk strategies and supporting business growth through risk adjusted decision making. Key Responsibilities : - Portfolio Monitoring & Analytics - Risk Strategy & Policy Design - Stress Testing & Risk Containment - Loss forecasting & scenario planning - Product & Growth Partnership - Collections Interface / Strategy - Compliance & Bureau Management Requirements: - 5 to 8 yrs in portfolio risk management function in Fintech/ Banks/ NBFC - Hands on experience in SQL, Python, R, Pyspark - Good understanding of Bureau data, Alternate Data, Scorecards, Digital Lending API's etc - Ability to translate data into clear insights and recommendations - Familiarity with BI tools like Tableau, Looker , Metabase etc - Understanding of machine learning models in credit risk - Strong problem solving and stakeholder management skills

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - Experience in growth marketing, product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisi

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