Marketing Operations Specialist in Canada

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn , Facebook , Instagram , TikTok , and X ; and learn more about Lifted at Go-Lifted and follow on LinkedIn . As a Senior People Operations Specialist, you will play a key role in delivering thoughtful, scalable people programs and operational support across the employee lifecycle. As part of our People Operations team, you’ll combine strong operational expertise with the judgment and partnership skills needed to support HR Business Partners, managers, and employees through both day-to-day needs and more complex people matters. You’ll own and continuously improve key people programs and processes, with a particular focus on employee lifecycle operations, immigration

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Senior Regional Marketing Specialist We are looking for a strategic and results-driven individual to support the planning and execution of our regional marketing programs and initiatives supporting our Canada sales organization. This role is essential to achieving our ambitious revenue goals by executing impactful marketing strategies and demand generation programs that drive regional pipeline growth. As part of the Americas Field Marketing team, you will report to the Sr Manager, Regional Marketing Enterprise Canada/East Region. This role will work closely with the sales organization and collaborate within the broader marketing organizations (e.g. Partner Marketing, Digital, Strategic Events, Product Marketing, Global Campaigns, and Marketing Operations) to ensure strategic alignment and achieve business outcomes. What You’ll Be Doing Program Planning & Execution: Work directly with the Senior Regional Marketing Manager for Canada as well as sales and sales leaders to execute integrated demand generation programs across events, digital, partner, and outbound channels. This includes managing logistics, communications and being onsite at key events to ensure everything runs smoothly. Project & Campaign Management: Coordinate with both internal teams and external partners and vendors to develop marketing campaign assets—from creative and email sequences to curated content and campaign offers. Bring ideas to lif

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. GET TO KNOW OKTA Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. THE ROLE As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey. This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer. You will act as a force multiplier by establishing foundational mechanisms that the team operates upon, looking for continuous opportunities to optimize programs, operations, and reporting, and leveraging AI to streamline and automate workflows to consistently raise

ROLE: RETAIL SEARCH BUYER SPECIALIST TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. RESPONSIBILITIES Strategic Planning & Activation Develop retail media and growth plans tied to client goals and category trends. Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon. Campaign Execution & Optimization Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements. Use consumer behaviour data and top-of-search tactics to refine paid search strategies. Reporting & Insights Delivery Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.

Come join our legal team to work on the most exciting legal, policy, and operational issues at the leading edge of AI. We're seeking strong product lawyers with specialized expertise in intellectual property law. As product counsel, you will advise on all legal aspects of product development, launch, and operations - including regulatory compliance, user terms, and risk management - while bringing deep expertise in your specialized legal area. The ideal candidate will have deep subject matter expertise in intellectual property law, a technology background, and a demonstrable history of providing practical product counsel to solve complex, time-sensitive problems in close partnership with cross-functional teams. This role reoprts to the Associate General Counsel, IP & Product. You will: Strategic Product Advice: Lead IP strategy for product development, embedding IP protection into the full product lifecycle from conception to commercialization, while also advising on related product and regulatory matters in collaboration with the broader legal team. Cross-Functional Collaboration: Partner with Research, Product, Engineering, Operations, Communications, and Marketing teams to mitigate IP risks in product development, data licensing, and open-source governance. IP Counsel: Support management of Scale's worldwide IP portfolio including patents and trademarks; assist with patent prosecution and trademark registration and enforcement. Risk Mitigation: Advise on third-party, synthetic, and open-source data and models, ensuring compliance with licensing requirements; design open-source governance policies. Agreements: Support drafting and negotiation of commercial agreement provisions involving intellectual property. Specialized Expertise: Provide counsel on machine learning, robotics, and other technical areas, with ability to engage effectively with technical teams on complex engineering and product issues. Training: Develop and deliver IP and data licensing trainin

About Snorkel At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data. We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration. About the Role Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants

POSITION DESCRIPTION ROLE: SENIOR, TALENT ACQUISITION PARTNER TEAM: TALENT LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients. ROLE OVERVIEW As a Senior Talent Acquisition Partner you are a trusted strategic partner responsible for leading full-cycle recruitment across key disciplines for Salt and The Kitchen North America. You combine relationship building, operational excellence, and data-driven insight to ensure we attract, hire, and retain the best talent in the market. Reporting to the Director of Talent, you will play a central role in designing and refining Salt’s hiring practices, shaping our employer brand, and building inclusive pipelines for future growth. You balance hands-on execution with strategic foresight while managing high-priority searches while also mentoring others, improving systems, and helping define what great hiring looks like at Salt. CORE RESPONSIBILITIES Talent Acquisition & Sourcing Lead end-to-end recruitment for senior and specialized roles across Creative, Strategy, Media, Digit

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place. What you’ll do The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role will define and maintain the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams. We are looking for someone who is eager to design the future-state GTM tech stack—modernizing how leads flow, how insights are generated, and how operational workloads become more efficient through automation, AI, and a

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com . As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do. Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive. About The Role & Team The Senior Marketing Analyst will be a strategic analytics partner to the Marketing organization, helping leaders understand performance, identify opportunities, and make better decisions through data. Reporting to the Director of Marketing Operations, you'll bring strong B2B SaaS analytics expertise to marketing planning, performance measurement, and business insights. You'll work closely with Marketing, GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A to connect data across the funnel and translate it into actionable recommendations. This is an opportunity to have a meaningful impact on how Amplitude measures and drives efficient GTM growth. As a Senior Marketing Analyst, you will: Turn data into actionable marketing insights: Analyze marketing performance and funnel trends to identify what's w

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces. Responsibilities: Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support. Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs. Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack. Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems. Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution. Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity. Identify where AI can im

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! About the Role Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team. Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one. This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI. What You'll Run Integrated marketing strategy Build and run the integrated mark

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. Responsibilities: Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters Apply behavioral science frameworks to inform message sequencing, timing, and incentive design Experience: 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap Strong SQL skills required — you’re comfortabl

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Launch Operations Manager In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment. Responsibilities: GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting. GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders. Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and suppor

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Opportunity Okta is building an AI-enabled demand engine that uses signals, automation, and intelligent engagement to identify, qualify, route, and progress the right buyers more effectively. The AI Journey Operations Manager will own the business strategy, qualification framework, routing logic, operating model, and performance optimization for AI-assisted xDR capabilities across the Global Demand Center. This role is not primarily a platform administration or workflow-build role. It is a senior, cross-functional capability-owner role responsible for determining how AI-assisted qualification and engagement should operate, how it connects to human xDR and Sales follow-up, and how it contributes to measurable funnel and pipeline outcomes. The ideal candidate combines AI-enabled GTM experience, xDR/Sales process knowledge, demand generation, revenue operations, and journey strategy. They can translate business priorities into qualification logic, routing rules, AI engagement workflows, handoff requirements, measurement frameworks, and ongoing optimization plans. What You’ll Do Own AI xDR qualification strategy Define qualification frameworks for AI-assisted engagement across priority inbound, account-based, product-led, customer, and signal-triggered motions. Establish the fit, behavior, intent, engagement, and business-context criteria used to determine whether a lead or account should be engaged, progressed, routed, recycled, or suppressed. Partn

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . We are seeking a senior leader to lead Revenue Strategy & Operations for Reddit’s Global Large Customer Sales (LCS) channel. This role will serve as the operating partner to the global LCS leadership team, helping translate company and channel strategy into clear goals, disciplined execution, and measurable revenue outcomes across regions, verticals, and customer segments. You will own the strategy and operations that drive LCS growth—from annual and quarterly planning through weekly performance management, forecasting, resource allocation, and execution of the highest-impact growth initiatives. You will partner closely with Sales, Finance, Marketing, Product, Business Operations, and other cross-functional leaders to improve sales productivity, unlock new pockets of demand, and scale a globally consistent go-to-market model. This is one role that will lead Strategy & Operations for the Global Large Customer Sales channel. The role is required to be based within commuting distance (50mi) of one of our North America sales hubs in San Francisco, Los Angeles, Chicago, New York, or Toronto. Responsibilities: Serve as a trusted strategic partner to the Global LCS leadership team, shaping channel strategy, priorities, operating model, and investment decisions. Lead the annual and quarterly planning processes for Global LCS, partnering with Finance as well as regional and vertical sales leaders to build credible goals, capacity plans, coverage models, and resource recommendations. Establish and run the global business