Product Marketing Specialist Jobs

Coder is looking for a Senior Product Marketing Manager to help us shape how we sell, position, and communicate the value of Coder to the market. This role will play a crucial part in enabling our sales team with compelling content, sales plays, and messaging that resonates with both technical and non-technical audiences. This is a senior-level role for someone with deep expertise in developer tooling and can translate technical concepts into persuasive, easy-to-understand messaging. You should have an understanding of the software development lifecycle, be familiar with cloud-native development, and have experience working with developer and platform engineering audiences. What you bring Deep technical expertise: You’re more technical than your average product marketer. You understand cloud-native ecosystems, developer workflows, and DevOps principles, and you can confidently communicate with technical and business audiences alike. Strong writing skills: You’re a skilled communicator who can write long-form and short-form content with equal precision. Whether it’s a whitepaper, a sales deck, or a tweet, you know how to deliver impact with the right amount of words. Sales experience & customer interaction: You’ve worked closely with senior sales teams and know how to create compelling narratives that resonate in the field. You’re comfortable interacting with customers, analysts, and prospects, ensuring our messaging meets market needs. Agility & prioritization: You can context-switch, moving between projects while maintaining high-quality execution. You know how to prioritize ruthlessly, balancing deep work with rapid-fire tactical needs. Self-sufficiency & asking for help: You thrive in an autonomous role where we trust you to do the right thing. But you also know when to ask for help if you’re overwhelmed; we value transparency and teamwork. Bias for action: You move quickly and experiment often, pushing forward without getting stuck in analysis paraly

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a senior product marketing manager, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers. 🦸🏻‍♀️ What you’ll do Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature laun

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the role Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar. We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage. You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win. This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention. What you'll do Set the vertical portfoli

About Pinecone: Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone’s mission is to make AI knowledgeable. More than 109,000 customers across various industries have shipped AI applications faster and more confidently with Pinecone’s developer-friendly technology. Pinecone is based in New York and has raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital. About the Role/Team: As a Technical PMM , you will help developers, software engineers, and machine learning scientists understand how Pinecone enables knowledgeable AI applications. You will accomplish this through messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will work closely with Product, Sales, Developer Relations, and Marketing teams to ensure our customers understand the value of our platform. Responsibilities: Product Launches & GTM Strategy: Develop launch plans for product releases, align with product teams, and manage GTM execution. Lead core launch teams with cross-functional members (documentation , communications, developer relations, product, growth marketing, etc). Measure customer impact and adoption post-launch, iterating on strategies as needed. Positioning & Messaging: Craft compelling, technically accurate messaging for AI-powered search and retrieval solutions. Build product narratives for enterprise and developer audiences that differentiate Pinecone from competitors. Develop and maintain positioning for new product capabilities Customer & Market Insights: Partner with customers to develop case studies, gathering business impact metrics and architectural insights. Engage in customer interviews and research to refine messaging and identify key value drivers. Content Development & Enablement: Develop internal and external enablement materials, including sales training, pitch decks, and GTM enablement sessi

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the role Ramp is building new products that can reshape how finance teams operate. These products begin before the market playbook is obvious: the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built. We are hiring a Product Marketing Manager, New Products to lead that work. You will be embedded with Product and Engineering from the earliest stages, using customer and market insight to help choose the audience, shape the product, define the story, and build the commercialization and adoption motion. This is not a launch-calendar or asset-production role. You will own the full business read for the product: customer problem, ICP, positioning, product readiness, launch, pipeline, activation, adoption, retention, proof, and the next product or GTM intervention. What you'll do Shape product strategy early. Bring customer, market, and competitive evidence into product decisions before the roadmap is fixed. Help the team identify the wedge, target segment, table st

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role: We’re looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent — a core part of our mission to allow anyone to build software, without any coding experience. This role sits at the crossroads of product, engineering, and go-to-market , ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem , crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives. Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part storyteller, and part operator. What You’ll Do: Lead Product Marketing for our Launches Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated. Shape Messaging & Positioning Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels. Create Sales & Growth Enablement Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently. Lead Competit

At Jamf, we believe in an open, flexible culture based on respect and trust. Our track record and thriving work environment all stem from the freedom we grant ourselves to get the job done right. We take pride in helping tens of thousands of customers around the globe succeed with Apple. The secret to our success lies in our connectivity, while operating with a high degree of flexibility. Work-life balance remains our priority while feeling connected is important to maintain our strong culture, achieve our goals, and thrive as #OneJamf. What you’ll do at Jamf: We are looking for a high-performing candidate to join our Marketing team as a Senior Product Marketing Manager. This person must have experience at high-growth technology companies and will be responsible for defining the value proposition of their product line and creating collateral and sales enablement tools. We are looking for someone who quickly grasps changing customer needs, market trends, and the competitive landscape, and is passionate about communicating product value to the marketplace. In your role as a Senior Product Marketing Manager, you will be an expert in buyers, how they buy, their buying criteria and will transfer that knowledge across multiple internal teams. Success in the role requires strong communication skills, a strategic mindset, a deep understanding of the product marketing discipline, of Jamf products, the market, competition, Apple products and the ability to inspire and effectively collaborate with marketing, product management, product strategy, engineering, sales and other customer-facing teams. This role is remote in the UK. We are only able to accept a

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Product Marketing defines how Justworks wins —shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems. The Platform Product Marketing team owns the strategic marketing foundation for the Justworks platform and product portfolio. We connect product strategy to market impact—defining how innovations are packaged, communicated, and commercialized to drive adoption, growth, and long-term customer value. We are seeking a Staff Product Marketing Manager, AI & Analytics to lead the market strategy for AI across Justworks. In this role, you will shape how customers understand, trust, and adopt AI-powered capabilities while helping define the role AI plays in the future of our platform. You will partner closely with Product, Engineering, Design, and Go-to-Market teams to bring new innovations to market, influence investment decisions, and ensure our AI strategy delivers meaningful value for customers and the business. This role is built for a strategic product marketer who thrives at the intersection of emerging technology, customer insight, and business strategy. You combine

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As we continue evolving into a multi-solution platform, how we price and package our offerings is foundational to customer trust, perception, and long-term differentiation. We are seeking a strategic and analytically strong Senior Product Marketing Manager, Pricing & Packaging to help execute Justworks’ multi-year Pricing & Packaging (P&P) strategy. This role will report to the Head of Pricing & Packaging and will play a critical role in driving monetization initiatives, packaging evolution, and pricing experimentation across the business. Pricing & Packaging is a key growth lever at Justworks. In this role, you will help translate pricing principles into actionable recommendations, conduct rigorous analysis to inform pricing decisions, and partner cross-functionally with Product, Finance, Revenue, Strategy, and Marketing to bring pricing strategies to life. This role is ideal for a highly analytical PMM w

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems. The Customer Journeys team owns how customers enter, convert, and expand across the platform. We are the connective tissue between the platform and the go-to-market motion. We are seeking a Senior Product Marketing Manager, Growth with a GM mentality and a direct line to business outcomes. Your work will directly affect funnel conversion, net revenue retention, and customer lifetime value—whether you’re shaping how SMB prospects discover and choose Justworks, or defining the signals and strategies that drive customers from single-product to multi-product adoption. This role is built for a PMM who combines customer obsession with analytical rigor and a hacker’s mentality for finding growth—someone who moves fast on data and knows that the best insights come from spending time with customers, not just dashboards. Your Success Profile Journey & Lifecycle Design Own strategy and messaging across the full customer lifecycle—from acquisition (point of entry through conversio

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology. The role you’ll play At Mindbody, product marketing is the heartbeat of how our innovation meets the world. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy. From gym owners to enterprise brands, our customers rely on Mindbody to help them run and grow their wellness businesses. Your work will ensure they understand—and love—what we’re building for them. This is a high-impact, high-autonomy role for a storyteller who’s strategic, collaborative, and fluent in both insight and execution. You’ll: Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end Develop engaging, scalable content tailored to business owners and decision-makers Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities Analyze data to guide strategy, test hyp

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence. This role is competitive-first. Your first mission is to establish our compete function from the ground up - the intelligence, the messaging, and the system that keeps the field ahead of a fast-moving market. It's roughly 70% competitive today, expanding over time to support sales plays and enablement as the function matures. In a moment where AI makes it easy to copy features and stand up new competitors overnight, this is one of the highest-leverage roles in PMM. The Role You'll build and own how Fin positions itself against the competition - differentiation against

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's The Opportunity? Fin believes that vertically integrated AI will deliver the best performance for CX teams. We built our own models - the Apex family of models - to deliver on this belief and they are the best performing models for CX, beating frontier models on performance, hallucination and speed. We also believe in Open platforms and that you should be able to integrate Fin into your architecture and end customer experience easily. We’ve built APIs, MCP, and CLIs, and integrate with 100s of tools in our customers' tech stacks. And we’re increasingly speaking to technical teams, AI builders, and developers that are deciding what to integrate, what to build on and what to trust. This role will help Fin effectively position our platform and models to technical personas and support teams. It is a net-new role for someone who wants to help define a category of PMM at Fin: making a technical, extensible platform legible and exciting to technical buyers and audiences, and establishing

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's The Opportunity? Fin believes that vertically integrated AI will deliver the best performance for CX teams. We built our own models - the Apex family of models - to deliver on this belief and they are the best performing models for CX, beating frontier models on performance, hallucination and speed. We also believe in Open platforms and that you should be able to integrate Fin into your architecture and end customer experience easily. We’ve built APIs, MCP, and CLIs, and integrate with 100s of tools in our customers' tech stacks. And we’re increasingly speaking to technical teams, AI builders, and developers that are deciding what to integrate, what to build on and what to trust. This role will help Fin effectively position our platform and models to technical personas and support teams. It is a net-new role for someone who wants to help define a category of PMM at Fin: making a technical, extensible platform legible and exciting to technical buyers and audiences, and establishing

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase . As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action. What you'll do: Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption. Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement. Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders. Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments. Build deep customer understanding across trader segments, from first-time der