Product Marketing Specialist Jobs

Location Details: Remote, Canada - British Columbia or Ontario At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. What you'll get to do... Own lifecycle email campaigns end ‑ to ‑ end, setting strategy and acting as a thought partner to define objectives , target audiences, segmentation, and messaging Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post ‑ campaign analysis for continuous optimization Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations Use basic SQL to define, validate , suppress, and measure audiences, ensuring accurate targeting and measurement readiness Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences Proven end ‑ to ‑ end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high ‑ quality, high ‑ performing email campaigns Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Credit team at Plaid builds lending solutions across the full lender lifecycle — including underwriting, verification, and servicing. We help lenders make faster, more informed decisions using consumer-permissioned financial data. Within Credit, the Insights team develops data-driven products including LendScore, Income Insights, CashFlow Insights, and Network Insights. These products power smarter credit decisioning for lenders of all sizes. As a Product Manager on the Insights team, you will drive execution across our portfolio of credit decisioning products. You’ll work closely with engineering and data science teams to ship high-quality product experiences, and partner with sales and marketing on go-to-market motions. You’ll report to the Insights product lead and play a critical role in ensuring we deliver on our roadmap commitments while maintaining the flexibility to pursue new product opportunities as they emerge. Responsibilities Own end-to-end execution of the product roadmap for LendScore, Income Insights, CashFlow Insights, Network Insights, and new Insights products Write product specs, define requirements, and work with engineering and data science to deliver features on schedule R

Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Since our founding in 2009, our mission to help bring creative projects to life has been powered by the people behind the work. Together, we’ve helped creators around the world launch creative projects that have generated billions of dollars in pledges. That same commitment extends inward. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company. Kickstarter is seeking an experienced Senior Product Manager to join our team. The salary for this role in the United States is $180,353. About the Team As part of the Product Management team at Kickstarter, you will be directly responsible for meaningful and ambitious outcomes that support our mission and vision. You will collaborate with engineers, design, insights, brand, and marketing to validate, build, and launch quality experiences. We value data-informed opinions, outcomes that matter, and building processes that make our products better. In This Role, You Will: Drive growth initiatives across the backer journey optimising discovery conversion rates and user engagement across web and mobile platforms, with a particular focus on mobile as a primary channel. Own the product roadmap for Kickstarter's mobile app experience, partnering closely with engineering to navigate cross-platform development decisions and ensure we're delivering consistent, high-quality experiences across iOS and Android efficiently. Pa

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! Your Opportunity Are you passionate about building foundational technology that fuels the world’s digital innovation? At New Relic, we provide the leading unified data platform for all things observability – helping engineers, developers, and operators make decisions using data at every stage of the software lifecycle. Our New Relic Control team is at the heart of that mission, creating groundbreaking capabilities that orchestrate, manage, and optimize observability agents and telemetry pipelines at scale. We’re looking for a Senior Product Manager to lead a new strategic initiative within our Pipeline Control team. In this role, you’ll be responsible for defining vision, strategy, and roadmap for an enterprise-grade solution that orchestrates observability pipelines to streamline telemetry data in flight. You'll collaborate closely with engineering and product design to solve complex challenges around instrumentation, configuration, and data management with new systems and experiences. If you love turning ambitious ideas into impactful enterprise products that delight customers, let's talk! What You'll Do Define and drive the product strategy for our next-generation observability pipelines solution and align your vision with broader company goals Lead cross-functional collaboration with Engineering, Product Design, Sales, and Marketing to translate customer insights and technical opportunities into impactful product capabilities Evangelize the product vision internally

We are seeking a Vice President of Marketing to lead and scale the company’s end-to-end marketing function, with a clear mandate: build a durable, performance-driven growth engine that delivers measurable business outcomes. This role sits at the center of Marketplace performance, accountable for the systems that drive acquisition, activation, and monetization across SMB and mid-market customers - and for ensuring those systems scale efficiently and predictably. We have strong foundations: a scaled marketplace, global supply, and growing demand across key AI categories. What’s needed now is a step-change in how we convert that demand into durable growth. This is a senior executive role with significant autonomy and company-wide influence. You will lead a multi-disciplinary organization and partner closely with Product, Engineering, Data Science, and Finance to improve the full customer journey. Responsibilities *Own and scale the Marketplace growth system for SMB and mid-market customers, translating company strategy into a multi-year, integrated operating plan across acquisition, activation, engagement, and monetization, with clear accountability to business outcomes such as GSV per active client and overall company growth. *Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency, and building a more integrated, high-performing system across all disciplines. *Define and lead the long-term vision, strategy, and execution roadmap for Marketing, positioning the function as a core driver of gr

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across Europe. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Europe. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be the fulcrum of all the region's outbound activity. Location: Netherlands (plus a few weeks at HQ for an extended orientation) You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 European markets (high volume/established) and Tier 2/3 markets (high growth). Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key European regions, leveraging your German or French skills where applicable. Agile GTM Execution: Lead product launches acro

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across India. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diversity of the Indian landscape. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified voice that resonates across multiple borders. Your work spans social, influencers, partner and event marketing. You will be a fulcrum of all the region's outbound activity. You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth). Agile GTM Execution: Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit. Cross-Border Community & Influencer Growth: Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok). Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory lan

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are hiring a Senior Product Policy Manager with expertise in regional compliance and localized policy contextualization for Southeast Asia / South Asia. You will join a growing team that works across the Americas, Europe, Middle East, Africa, Oceania, India and Asia-Pacific, and is responsible for aligning Roblox's product with global and regional norms by adapting our policies to evolving international and regional regulations and expectations. A member of the Product Policy team, you will have a global impact on our policy and safety strategy. You will collaborate internally with our product, engineering, business, legal, public policy, marketing, communications, and operations teams to help drive the business forward on a foundation of safety & civili

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are hiring a Senior Product Policy Manager with expertise in regional compliance and localized policy contextualization for Southeast Asia / South Asia. You will join a growing team that works across the Americas, Europe, Middle East, Africa, Oceania, India and Asia-Pacific, and is responsible for aligning Roblox's product with global and regional norms by adapting our policies to evolving international and regional regulations and expectations. A member of the Product Policy team and based in India, you will have a global impact on our policy and safety strategy. You will collaborate internally with our product, engineering, business, legal, public policy, marketing, communications, and operations teams to help drive the business forward on a foundation of safe

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline. You’ll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement. This is a hands-on, highly cross-functional role for someone wh

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is looking for a Senior Field Marketing Manager, Regional Events to own and scale our portfolio of curated and third-party programs in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business. This is a highly str

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest's performance marketing engineering team owns the end-to-end systems that turn marketing dollars into measured user growth spanning attribution, bidding, budget optimization, and campaign management across major advertising platforms. This role is responsible for designing systems that scale across channels and adapt as privacy landscapes shift. What you’ll do: Lead the technical roadmap for the performance marketing platform, defining the highest-impact investments across attribution, bidding, budget optimization, and campaign management Drive hands-on engineering across ad platform integrations, event pipelines, and production systems that deploy and measure marketing spend Design and evolve the measurement stack — attribution models, conversion signal collection, incrementality methodology, and privacy-resilient approac

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma's Product Legal team is growing! We are seeking a proactive, business-minded Senior Product Counsel to join our team. In this role, you will act as a primary legal partner for our Product, Design, and Engineering (PDE) teams, helping them navigate novel, complex legal questions as our product releases accelerate. We are looking for a strategic thinker with an ownership mentality who can help us build a practical, forward-looking approach to risk management. You'll report to the Director, Product Legal, and play a pivotal role in shaping how we scale legal guidance across the organization. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you’ll do at Figma: Partner directly with Figma's Product, Design, Engineering, and other cross-functional teams to provide practical legal guidance on product development and go-to-market strategy Review product user experiences, disclosures, and external marketing and communications materials to mitigate legal risk while helping our teams achieve their goals Partner with cross-functional Legal teams (Commercial, IP, Regulatory) to ensure cohesive strategy and support Advise on legal issues relating to data protection, privacy, consumer protection, IP, and evolving AI-specific laws and regulations Develop and build out the processes, resources, and scaffolding needed to help our team scale our legal guidance as our product releases accelerate Identify and communicate emerging legal risks early in the

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer for the Paid MarTech pod to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape tec

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is building the world's largest mobility advertising network, connecting brands with millions of consumers throughout their transportation journeys. Our mission is to help brands reach riders during key moments of their journey — before, during, and after a ride — by delivering meaningful, contextually relevant ad experiences. Core to that vision is our ad serving platform. Our Ad Serving team builds the systems and integrations that power the delivery of ads, being both thoughtful of our riders’ experience while also driving great outcomes for advertisers. We’re looking for a Staff Product Manager I to architect and reimagine our ad serving platform so that our rapidly growing advertising business can continue to scale. Based out of our New York City office, you’ll own development and the forward-looking vision for the platform that connects advertisers and riders, help us accelerate our capabilities, and execute across a whip-smart, fast-paced team. Responsibilities: Help develop the strategy and objectives for our Ad Serving platform. Build a roadmap and lead a core team of engineers and data scientists to achieve it. Align cross functional partners and teams beyond your immediate development team to drive a shared vision. For example, Sales, Legal, Finance, Operations, and internal marketing teams. Take a holistic yield management approach across direct demand and external supply channels. Clearly communicate priorities, problems, experiments, and decisions across a wide spectrum of audiences, from partner teams to executives. Completely own your team's products, existing or new, from ideation through development, launch, growth, and maintenance. Understand Lyft Ads’ strategic and competitive position. Set your team's goals, success metrics, and roadmap to a