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About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Summary We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline. You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business. Key Responsibilities 1) Own app monetization outcomes (ARPU + engagement) Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works. 2) Traffic strategy & allocation (maximize ROI) Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments Manage trade-offs across categories (where to push, when to hold, and how to protect user experience). 3) Monetization-led cross-sell (embed in discovery journeys) Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates. 4) Experimentation engine & growth ops Run structured experimentation: hypothe

About Meesho & Our Growth Mission Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellersWe collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results. You'll find our creative magic across diverse areas: Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities. Performance Marketing: Driving growth across Meta, Google, and the Play Store. Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns. Homepage & Category Pages: Making our app and web experience irresistible. Strategic Projects: Diving into exciting new video formats and, yes, GenAI!

When 5% of Indian households shop with us, it’s important to build data-backed, resilient systems to manage millions of orders every day. We’ve done this – with zero downtime! 😎 Sounds impossible? Well, that’s the kind of Engineering muscle that has helped Meesho become the e-commerce giant that it is today. We value speed over perfection, and see failures as opportunities to become better. We’ve taken steps to inculcate a strong ‘Founder’s Mindset’ across our engineering teams, making us grow and move fast. We place special emphasis on the continuous growth of each team member - and we do this with regular 1-1s and open communication. Tech Culture We have a unique tech culture where engineers are seen as problem solvers. The engineering org is divided into multiple pods and each pod is aligned to a particular business theme. It is a culture driven by logical debates & arguments rather than authority. At Meesho, you get to solve hard technical problems at scale as well as have a significant impact on the lives of millions of entrepreneurs. You are expected to contribute to the Solutioning of product problems as well as challenge existing solutions. Meesho’s user base has grown 4x in the last 1 year and we have more than 50 million downloads of our app. Here are a few projects we have completed last year to scale oursystems for this growth: ● We have developed API gateway aggregators using frameworks like Hystrix and spring-cloud-gateway for circuit breaking and parallel processing. ● Our serving microservices handle more than 15K RPS on normal days and during saledays this can go to 30K RPS. Being a consumer app, these systems have SLAs of ~10ms ● Our distributed scheduler tracks more than 50 million shipments periodically fromdifferent partners and does async processing involving RDBMS. ● We use an in-house video streaming platform to support a wide variety of devices and networks.

About the team Data is everything… But only in the hands of the right person. And as part of our team, you will help us transform data into actionable insights and systems. When 5% of Indian households shop with us, it’s important to build data-backed, resilient systems to manage millions of orders every day. We’ve done this – with zero downtime! 😎 Sounds impossible? Well, that’s the kind of Engineering muscle that has helped Meesho become the e-commerce giant that it is today. We value speed over perfection, and see failures as opportunities to become better. We’ve taken steps to inculcate a strong ‘Founder’s Mindset’ across our engineering teams, making us grow and move fast. We place special emphasis on the continuous growth of each team member - and we do this with regular 1-1s and open communication. As Software Development Engineer- II -Data, you will be part of self-starters who thrive on teamwork and constructive feedback. We know how to party as hard as we work! If we aren’t building unparalleled tech solutions, you can find us debating the plot points of our favourite books and games – or even gossipping over chai. So, if a day filled with building impactful solutions with a fun team sounds appealing to you, join us. About the role Does digging deep for data and turning it into useful, impactful insights get you excited? Then you could be our next Software Development Engineer - II - Data. In this role, you will oversee your entire team’s work, ensuring that each individual is working towards achieving their personal goals and Meesho’s organisational goals. Moreover, you will keep an eye on all engineering projects and ensure the team is not straying from the right track. You will also be tasked with directing programming activities, evaluating system performance, and designing new programs and features for smooth functioning.

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