Jobs in United States

Campaign Management User Growth in New York

42 active opportunities · Updated October 2026

Explore current campaign management user growth jobs in New York. Filter by work mode, employment type, experience, department, date posted and distance.

RH
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$960K – $1.1M/yr

Quick readStrong listing-quality and freshness signals

Healthcare is complex. We’re here to change that. RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone. Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other. At A Glance The Account Planning & Success (APS) team is a vital part of our Media business. We oversee the operational planning and execution of digital ad campaigns, focusing on client satisfaction and campaign success. Our collaborative spirit drives us to partner closely with Sales, clients, and other supporting teams to ensure campaigns are planned and executed flawlessly, consistently exceeding expectations. As a Manager, Account Planning & Success, you own accurate, on-time execution across your book of business. Where You'll Be Location: New York City | Hybrid We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish. Office address: 250 Park Ave South New York, NY 10003 What You’ll Do Campaign Management & Execution Build and revise media plans within SLA, ensuring every plan is accurate and deliverable before it reaches a client. Validate inventory feasibility before every plan goes out the door, flagging gaps early rather than after a plan is already live. Handle day-to-day changes, optimizations, and maintenance of media plans. Maintain media plans in the Order Management System for accurate invoicing and revenue booking. Process insertion order changes and ensure all stakeholders are aligned on campaign tactics and expectations. Collaborate with AdOps, Performance, and internal teams to ensure flawless execution — delivering on time, mitigating revenue risk, and meeting or exceeding KPIs. Align on client monthly billing requi

ReactGitAIGo
LA
📍 New York, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

ROLE SUMMARY We are looking for a Senior Data Scientist to lead complex data science engagements that combine traditional statistical modelling with Generative AI. You will work hands-on with very large datasets across disparate systems and formats, translate ambiguous business problems into rigorous analytical solutions, and present those solutions clearly to C-level stakeholders. This is a delivery-first role with a fast track into technical leadership: alongside your own project work, you will help guide junior data scientists and shape how Lynx builds and ships data science solutions. KEY RESPONSIBILITIES Solution Design & Delivery Design and deliver end-to-end solutions for defined data science problems, combining classical modelling, data transformation, and Generative AI / LLM techniques. Work hands-on with very large datasets across disparate stores and formats, from ingestion and transformation through to modelling and validation. Apply statistical and machine learning methods to business problems such as customer retention, campaign management, and commercial performance optimisation. Client Communication & Leadership Present results and prepare client-ready materials for project stakeholders, including C-level audiences, translating technical work into clear business narratives. Lead smaller data science workstreams, with support from internal leadership and the PMO, including day-to-day guidance for junior team members. Partner with delivery and account teams to scope problems, set realistic timelines, and manage stakeholder expectations. Knowledge Building Create reusable documentation, presentations, and code libraries during projects so future engagements can build on prior work. Participate in internal education, research, and knowledge-sharing initiatives that raise the technical bar across the practice. SKILLS, QUALIFICATIONS AND EXPERIENCE 8+ years of overall experience in data science, with a track record of leading analytic

PythonSQLAWSAzure
L
📍 New York, NY, United States
✓ High-confidence listingCompany trend +33.3%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: 7+ years of experience in operations or

Project ManagementFinanceCRM
P
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend -86.3%

From $134.7K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . As a member of the Programmatic Sales & Operations team, you will play a pivotal role in driving Pinterest’s advertising growth and revenue through a full-funnel sales strategy. As the primary partner to clients, you’ll drive deal creation, oversee campaign setup, and ensure seamless launches. Leveraging data-driven strategies, you will proactively optimize performance, uncover growth opportunities, and deliver exceptional results that maximize client value and business impact. Through close collaboration with cross-functional teams, you’ll help shape solutions that maximize business impact, streamline workflows, and deliver measurable results for advertisers at every stage of the funnel. What you'll do: Develop and execute full-funnel, programmatic sales strategies for top-tier clients, driving measurable business results across awareness,

AWSGitRestAI
TN
📍 New York, NY, United States
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role, Mission or Department Overview As a Senior Engineer, Marketing, you'll be embedded with the Marketing team, providing us with technical leadership, consulting, and systems thinking. You'll assemble the orchestration systems, integrations, and AI capabilities that help teams work faster, and in more data‑driven ways. You will lead end‑to‑end design, implementation, and management of the marketing campaign lifecycle system, integrations, internal tools, and learning/experimentation infrastructure. You will report to our Director, Advertising Systems. Responsibilities: You will write high-quality, secure, and well-tested code, contributing to standards and documentation for Marketing infrastructure, data models, and tools You will build the campaign lifecycle orchestration backbone You will build integrations and internal tools that connect project management, collaboration, creative, media, and email/lifecycle platforms You will work with Marketing partners as a technical advisor, translating needs into designs You will integrate AI agents and automations (including LLM-powered flows) into Marketing workflows according to company GenAI guidance You will design and operate data pipelines and models that ingest marketing and performance data into a data layer, supporting experimentation and analytics workflows You will deliver abstractions and APIs that ensure AI systems and our users to create campaign wrap-ups, insights, next-t

TypeScriptPythonReactNode.js
B
📍 New York, New York, United States· Full-time
✓ Quality checkedCompany trend -80.4%

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ABOUT THE ROLE As a Event Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York tech ecosystem. RESPONSIBILITIES Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals. Plan and manage events to drive demand, accelerate pipeline, and engage customers. Own program management, including event logistics, budget oversight, and vendor coordination. Analyze and report on campaign effectiveness, providing insights to optimize future initiatives. Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives. Prioritize seller requests by expected revenue. Represent Baseten at industry events and build brand presence in-market. QUALIFICATIONS Bachelor’s degree in Marketing, Business, or related field. 5-7 years of experience in field marketing in the technology or SaaS industry. Proven track record in delivering and optimizing demand generation programs to meet pipeline goals. Strong understanding of sales processes. Proficiency with marketing tools such as Salesforce & Hubspot. Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously. Collaborativel

Machine LearningAIGo
D
📍 New York, New York, United States
✓ Quality checkedCompany trend -85.2%

We are looking for a Recruiting Sourcer to play a key role in the continued growth and success of Datadog by finding exceptional talent. The Recruiting Sourcer will partner closely with Recruiters to develop creative and tailored strategies to engage passive candidates. You will be the first point of contact for new candidates in the hiring process, playing a critical role in identifying great candidates and telling the Datadog story. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Generate and maintain active and passive candidate pipeline for complex, hard-to-fill positions using various sources such as: LinkedIn Recruiter, Gem, Sourcing Campaigns, Google X Ray searching, previous event attendee lists, etc.. Amplify and champion job openings internally and work with our employee base to find hidden talent in their networks. Develop and implement strategic sourcing plans and track progress throughout the search to be shared with stakeholders Use your own research to get creative on where to find talent that otherwise might stay off the radar including diverse talent Map out the talent market, keeping a pulse of talent flow, market attrition, and which companies employ the talent we are after Specialize in event/project management, messaging analysis, creative prospecting, and stakeholder engagement Who You Are: An established Recruiter or Sourcer with 3+ years of experience working for a search firm or in-house recruiting team for high volume recruiting An individual with a high sense of urgency, strong communication skills and detail-oriented Tenacious and passionate about sourcing and engaging candidates Able to work independently and simultaneously on multiple roles An individual with a proven track record of engaging ta

AIProject Management
B
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$131.1K – $163.9K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust. What you’ll do Brex is seeking a deeply analytical, growth-rooted Senior Growth Marketing Manager to own, scale, and optimize our Paid Social engine, with Meta as the core growth driver and a clear mandate to test and scale emerging channels. In this role, you will be accountable for down-funnel pipeline, efficient CAC, and customer acquisition. You won't just optimize campaigns; you will engineer signal architecture, build scalable audience models, and establish a high-velocity creative testing engine. Critically, you know how to

AIRustExcelMarketing
B
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $231.4K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do What You'll Do As a Product Marketing Lead at Brex, you'll drive end-to-end storytelling for Brex products and customers. You'll lead product launches and go-to-market strategies — defining narratives, shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You're a maker who shapes the strategy and builds the work: landing pages, creative campaigns, videos, pitch

AIGoMarketingAccounting
B
📍 New York, NY, United States· Full-time
✓ High-confidence listing

From $89K/yr

Quick readStrong listing-quality and freshness signals

WHAT IS BOX? Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift. WHY BOX NEEDS YOU The Marketing Technology Specialist plays a critical role in keeping Box's marketing engine running with precision and efficiency. You will sit at the intersection of marketing, sales, and analytics — ensuring that campaigns are set up correctly, data flows cleanly, and performance insights reach the right teams at the right time. This is a role for someone who thrives on building reliable systems, solving operational puzzles, and continuously improving the technology and processes that power marketing at scale. You will join a collaborative team that values accuracy, curiosity, and a bias toward action. Whether you're troubleshooting a workflow, building a dashboard, or documenting a new best practice, your work will have a direct impact

SQLAISalesforceMarketing
L
📍 New York, NY, United States· Full-time
✓ High-confidence listingCompany trend +33.3%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is building a centralized Pricing, Yield & Compensation function to bring rigor and visibility to how we price inventory, manage programmatic performance, and compensate our Ads and Lyft Business sellers. This is a high-visibility, cross-functional role sitting within the MBA StratOps function and touching Finance, Analytics, Sales, and Accounting daily. The Manager, Pricing, Yield & Sales Compensation will own three interconnected functions: setting and managing CPM floors, rate cards, and margin targets for our direct-sold advertising inventory; overseeing the performance and economics of our Audience Extension managed service; and partnering with Analytics and Accounting to design, calculate, and administer commissions and compensation for sellers across Lyft Ads and Lyft Business. This role requires an operator who is equally comfortable pulling margin reports, running a compensation calculation model, and holding a vendor accountable to a floor price. Responsibilities: Direct Inventory Pricing & Yield Management: Own the Lyft Ads rate card strategy across all direct-sold formats (display, in-app, sponsored placements) and enforce pricing discipline through the order management system, Boostr. Set and manage CPM floors and pricing tiers, and partner with Sales and Ad Ops to evaluate custom deal structures and non-standard pricing requests against margin thresholds. Monitor sellthrough, utilization, and margin by product line, and surface risks and opportunities in weekly and monthly yield reviews. Managed Service Performance Oversight: Serve as the internal owner of our vendor led Audience Extension managed service performance, holding the vendor accountable to agreed CPM targets, margin commitments, and delivery standards. Conduct regular performance reviews of Vendor campaigns,

GitAIGoExcel
P
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $66.3K/yr

Quick readStrong listing-quality and freshness signals

Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor. Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors. Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security. Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in. DESCRIPTION Pontera is looking for an outgoing and enthusiastic Business Development Representative (BDR) to join our team. As a BDR, you will play a pivotal role in representing our company as the initial point of contact to prospective clients of the platform. You’ll find yourself with a massive opportunity for growth, with support from management and mentors. You’ll gain invaluable experience and real-time gratification in a place where your work and your efforts will be instantly seen and felt. RESPONSIBILITIES Identify and generate new business through proactive outbound prospecting Gain interest through cold calling, email campaigns, and social touches Utilize excellent organizational skills to create an accurate and relevant follow up prospect list Overcome obstacles and objections to effectively build pipelines REQUIREMENTS Demonstrated ability to build professional relationships with internal and external stakeholders Self-motivated with ability and eagerness to work in fast paced environment Excellent written & verbal communicati

RestAIGoRust
P
📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -100%
Quick readStrong listing-quality and freshness signals

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Account Development Representative will be responsible for uncovering business needs for Corporate, Enterprise and Strategic Accounts to build a pipeline for the sales organization. The ADR will collaborate with marketing, sales enablement, and management to create campaigns and prospect to develop to the point of handoff for Sales. An implicit responsibility of the ADR is to conduct business dealings with prospects in a way that creates a superior customer/prospect experience to set the stage for future product sales for Postman. Some of the things you’ll be doing include… Work with the Account Development Manager and cross-functional teams to create strategic targets to identify and generate new and expansion business opportunities Meet or exceed strategic goals and committed targets by engaging with qualified leads and enabling the next step in the sales cycle With consultative engagement, you will qualify opportunities by understanding business challenges while also educating them on the value of our product Complete detailed research within targeted accounts to identify key contacts and critical account inform

RestAIGoRust
P
📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -100%

From $900K/yr

Quick readStrong listing-quality and freshness signals

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity: The Account Development Representative will have the responsibility of uncovering business needs for Strategic & Enterprise Accounts to build a pipeline for the sales organization. The ADR will collaborate with marketing, sales enablement, & management to create campaigns & prospect to develop to the point of handoff for Sales. An implicit responsibility of the ADR is to conduct business dealings with prospects in a way that creates a superior customer/prospect experience to set the stage for future product sales for Postman. What You’ll Do: Work with the Account Development Manager & cross functional teams to create strategic targets to identify & generate new & expansion business opportunities Meet or exceed strategic goals & committed targets by engaging with qualified leads & enabling the next step in the sales cycle With consultative engagement you will qualify opportunities by understanding business challenges while also educating them on the value of our product Complete detailed research within targeted accounts to identify key contacts & critical account information Iden

RestAIGoRust
TN
📍 New York, NY, United States
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) oversees paid digital media strategy for our Acquisition program.The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games and The Athletic. Job Description You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week. Responsibilities: You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs. Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats. Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend. Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance perfor

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