Demand Planner in San Francisco

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business. What You’ll Do Demand Generation Strategy & Pipeline Execution Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. Prioritize content investment and channel mix based on pi

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Mid-Market & SMB Strategist to own demand strategy for two high-velocity segments with distinct customer needs, buying journeys, and sales motions. You’ll translate segment goals into an integrated portfolio of programs, identify the highest-leverage opportunities to improve conversion and pipeline, and align channel teams and GTM partners around a shared audience, message, handoff, and measurement plan. This is a hands-on role for someone who combines strong strategic segmentation with a practical, test-and-learn operating mindset. In this role, you will: Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap. Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up. Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment. Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality. Build a disciplined testing agenda ac

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role Notion is looking for a Head of Demand Engine to build the engine that turns our best product stories, customer proof, and market opportunities into scaled pipeline. You’ll lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels. You’ll partner closely with Product Marketing on audience and offer strategy, with Performance Marketing on paid execution, and with Field Marketing & Events on the moments that benefit from in-person activation. This is a senior leadership role with both AMER and global scope. You’ll help set the global standard for how Notion plans, runs, tests, and measures demand programs, while learning from strong regional teams and making the best ideas repeatable across markets. You’ll lead a growing team spanning demand programs and digital demand, with room to expand into areas like partner marketing over time. This is a build job as much as a run job. We’re looking for someone with real taste who can spot a strong idea, turn it into a sharp program, and build a repeatable engine around what works. You should care about quality and craft, but als

About the Team The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value. We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey. We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time. About the Role We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey. You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch. You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative. This is a senior individual-contributor role for a hands-on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio. This is a hybrid role and will be based in San Francisco, Monday through Wednesday. Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars. In this role, you will Partner with Product Marke

About the Role OpenAI's ads business is scaling quickly. As the Data Scientist for Ads Demand, you will build the measurement and insight foundation for understanding demand health and advertiser value across the marketplace. You will partner closely with Ads Sales leadership and Ads Product leadership—along with Marketing Science and product and sales teams—to diagnose advertiser performance, define benchmarks, identify growth opportunities, and turn advertiser feedback into product priorities. Your work will shape demand strategy, improve advertiser outcomes, and help OpenAI build for its most valuable advertisers. What You'll Do Demand Health & Measurement Define the North Star metrics, diagnostic framework, and measurement strategy for demand health across the ads system. Build the operating view of demand across spend, active advertisers, retention, budget utilization, delivery, concentration, and mix; identify emerging risks and opportunities. Diagnose changes in demand through cohort analysis, decomposition, experimentation, and causal methods, translating findings into clear actions for Sales and Product leadership. Advertiser Performance & Benchmarks Own the end-to-end view of advertiser outcomes—including delivery, ROAS, conversion performance, retention, and budget efficiency—for individual advertisers and key cohorts. Establish actionable benchmarks by objective, vertical, advertiser size, geography, maturity, and product adoption, with statistically sound peer comparisons. Develop early-warning signals and opportunity scoring that help sales teams surface under-delivery, performance risk, and advertiser growth potential. Set standards for metric definitions, data quality, and interpretation so leaders can separate real marketplace changes from seasonality, selection effects, and measurement artifacts. Insights, Adoption & Advertiser Feedback Partner with Marketing Science, Sales, and Product to translate analysis into credible advertiser-fac

Job Description: Data Scientist, B2B Demand Generation, Growth & Measurement About the Role We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently. Our mandate is to build a rigorous, full-funnel view of how B2B marketing creates demand and moves prospects from awareness and engagement to qualified opportunities, closed-won revenue, and expansion. You will shape how we measure marketing impact and influence across channels, campaigns, audiences, and account segments. In this role, you will partner closely with B2B Marketing, Demand Generation, Growth, Sales, RevOps, Finance to connect marketing activity to qualified pipeline, customer acquisition, and efficient revenue growth. What You’ll Do Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline, conversion rates, pipeline velocity, and incremental ARR. Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies, quasi-experimental methods, and other causal approaches suited to long B2B sales cycles. Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline quality, and incremental revenue. Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the operating cadence for acting on measurement insights. Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and h

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships. In this role, you will: Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels. Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap. Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media

About the Team OpenAI’s Strategic Finance organization provides the financial insight and guidance that support the company’s long-term strategy and ambitious growth. We partner across Product, Partnerships, Engineering, and GTM to allocate resources to the highest-impact opportunities while preserving sustainable unit economics. The Applications Technology Strategic Finance team works closely with Product and Engineering to scale core offerings and bring new products to market. We lead revenue forecasting and performance management across the product portfolio, and partner closely with the Infrastructure Engineering team to forecast infrastructure and compute demand and to manage margin targets and headcount planning with rigor. About the Role We are hiring a Director of Product Finance, Infrastructure and Compute Demand to help drive strategic decision-making across our product organization. This person will serve as the primary finance partner to the AGI Deployment (Applications) Infrastructure Engineering organization and play a critical role in connecting product usage, compute demand, infrastructure costs, and margin outcomes across the portfolio. You will help build the frameworks that translate technical decisions into economic outcomes, shape planning across product and infrastructure teams, and ensure OpenAI is scaling its products with rigor and efficiency. You will also manage a small team, providing mentorship and leadership while remaining hands-on with analysis and execution. This role is ideally based in our San Francisco HQ, but we are open to NYC and Seattle. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Serve as the primary finance partner to the AGI Deployment (Applications) Infrastructure Engineering organization. Own the consolidated compute and infrastructure demand forecast for the products we bring to market, partnering closely with capacity planning and

Datadog is seeking a strategic, visionary, and results-oriented Senior Director, Growth Marketing – Organic Growth (SEO/GEO/PLG) to lead our organic acquisition strategy across traditional search engines and emerging AI/LLM platforms. This leader will own the vision, strategy, and operating model responsible for driving measurable growth in organic traffic and inbound pipeline through content programs, off-page authority, and AI/LLM discoverability initiatives. In this role, you will lead a team of organic growth specialists, while partnering closely with Website Experience, Product Marketing, and Engineering teams. You will define Datadog's long-term organic growth strategy, establish investment priorities, and ensure the organization is positioned to win across an increasingly complex discovery ecosystem. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Own Datadog’s content-led SEO/GEO/PLG strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline Lead, coach, and develop a high-performing team Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for qualit

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct business segments, and own measurable impact from demand creation through customer growth. You will partner closely with Sales, GTM, product marketing, lifecycle, product, engineering, data science, finance, design, and marketing operations to connect paid campaigns to the right buying journeys. This team thrives on rapid iteration, rigorous measurement, and close feedback loops that improve lead and account quality, conversion, pipeline, and long-term customer value. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage. Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities. Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value. Develop B2B audience, offer, and messaging strategies for decision-mak

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand. In this role, you will: Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures. Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns. Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete. Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards. Building integrated pr

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially, the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement. In this role, you will: Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages. Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey. Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels. Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing. Own the lifecyc

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

About the Team Our infrastructure team helps deliver OpenAI’s most capable models and products to the world by scaling infrastructure and turning demand into useful FLOPS. We collaborate across research, engineering, design, and business to turn cutting-edge AI advancements into impactful, real-world applications. Our team ensures the right compute is available—at the right time and place—to support some of the world’s most demanding workloads. We empower all of OpenAI’s products and research by scaling the infrastructure behind them. Our work makes it possible to launch new models and products reliably and at scale. About the Role As a Data Scientist on the Infra team, you will play a key role in shaping how we scale the infrastructure that powers OpenAI’s products and research. This is critical as we operate one of the largest and most advanced compute fleets in the world, supporting millions of users and businesses globally. We focus on aligning infrastructure measurement, planning, scaling, allocation, and efficiency to drive measurable impact across the company. You should expect to guide the definition of foundational datasets for infrastructure resources, develop metrics that inform key decisions, build forecasting and optimization models, and establish source of truth dashboards and analyses that enable teams to understand and improve infra usage. Most importantly, you should expect to be a core partner to engineering, research, and product teams in shaping the infrastructure that powers everything OpenAI builds. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and maintain foundational datasets and metrics that reflect infrastructure usage, efficiency, and scaling. Develop forecasting and optimization models to support infra planning and resource allocation. Partner with engineering, research, and product teams to shape infrast