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Executive Team Leader Gm And Grocery in United States

3,887 active opportunities · Updated October 2026

Explore current executive team leader gm and grocery jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Location Type: 3 Days in Menlo Park Office About the role We are an AI-first analytics team. We don't use AI to augment traditional BI workflows — we've replaced them. The Analytics team builds the intelligence layer that the Tax function under the CFO office runs on: AI agents that encode repeatable tax processes, Streamlit apps that surface real-time insight, semantic models that let any analyst query complex data in plain English, and workflow automations that collapse hours of manual work into a single prompt. Our primary development environment is CoCo (Cortex Code), Snowflake's AI coding assistant, and SnowWork , the AI IDE we ship work in. You will partner closely with Tax leadership to transform their function using AI. Every deliverable on this team is built AI-first: you design the workflow, you write the prompt, you validate the output. If you are still building dashboards by hand, refreshing Excel files manually, or treating AI as a spell-checker for your code — this role will ask you to operate differently. This is a high-breadth seat focused on unifying fragmented tax data, identifying high-risk areas, and automating compliance reporting to allow the Tax team to focus on decision-making and exception handling. One week you're building a new AI agent for tax ri

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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Do you want to own one of the most consequential narratives in enterprise data? As AI forces organizations to rethink their architectures, the ability to act on governed data from any engine, any cloud, any format is becoming a foundational requirement. We're looking for a technically fluent, driven PMM to lead Snowflake's Interoperable Lakehouse story across the Apache Iceberg™ and Apache Polaris™ ecosystems, turning a fast-moving technical landscape into sharp positioning that wins in the market. This is a hybrid role requiring 3 days per week in Snowflake’s Menlo Park, CA, OR Bellevue, WA office. WHAT YOU'LL DO: Build and execute a go-to-market strategy and innovative programs that position the Snowflake platform as the leading Lakehouse, with interoperability at the core of our offerings. Create crisp and compelling messaging, content, sales enablement, and more to be used by Snowflake marketing and sales teams, as well as partner teams Drive Snowflake's go-to-market narrative across the Apache Iceberg™ and Polaris™ open source ecosystems alongside our community team, including developer and community audiences Collaborate cross-functionally with other PMM teams, demand generation, content marketing, sales,

VueAIGoRust
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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. About the Team The Apps & Experiences (AppEx) organization powers the unified user experience (Snowsight) for Snowflake. Every major Snowflake customer interacts with our platform through these surfaces, making AppEx central to both customer satisfaction and revenue growth. Within Appex, our team sits at the intersection of AI, platform, and user experience. We are on a mission to create an AI‑first, scalable, maintainable, and extensible platform to build all Snowflake user experience features. The team owns: The serving layer that powers Snowsight, Snowflake CoWork, and UX features Developer tooling that enable our engineers to move fast and deliver Frontend infrastructure and shared services for product teams CI pipelines that ensure fast and reliable builds Testing and validation platform that maintains code and product quality The monitoring and logging stack that ensures observability and trust What You Will Do As a software engineer on the team, you will play a central role in delivering the next generation of tools and evolve our developer infrastructure and tooling to be scalable, highly performant, and AI-first. Design and build AI-first platforms, tools, and best practices to significantly enhance the developer experience for Snowsight Drive strategy and init

PythonJavaVueRest
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📍 Bellevue, Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. The Identity & Access management (IAM) team’s charter is to enable our customers to confidently bring their most sensitive data and workloads to Snowflake. We provides the authentication and authorization capabilities for customers to secure their Snowflake accounts. We are heavily focused on critical AI adoption and security capabilities like Snowflake Intelligence access control, MCP server and clients, Agent identity, Admin guardrails for agents etc. Our feature set includes capabilities like user management, secret-less authentication for both human and service users, SSO integration with numerous IdPs, MFA, OAuth and OIDC support for 3P applications, and RBAC for granular access control. Our systems are critical to customer trust and maintaining Snowflake’s security, reliability and performance. The team culture is very collaborative with ample opportunities for growth and mentorship from Principal engineers. AS A SENIOR SOFTWARE ENGINEER - IDENTITY & ACCESS MANAGEMENT, YOU WILL: Design and implement critical AI security capabilities for controlled, audited, restricted agent workflows, both inbound and outbound. Design and implement features that provide critical identity and access management capabilities, including integration with the next generation identit

JavaRestAIC++
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📍 Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of data. Join the Snowflake team. Our Global System Integrator (GSI) partners play a key role in bringing our customers' data-backed ambitions to life by implementing and harnessing the power of the Snowflake Data Cloud for cutting edge workloads and use cases. Through our partnerships, we enable companies to empower their employees with the data they need when and how they need it to better engage their customers, optimize their operations, and transform their products. The Sr. Partner Development Manager role involves driving and nurturing relationships with our GSI partners. Your primary objective is to strengthen and expand the collaboration between Snowflake and these partners to drive growth while supporting Global and Regional Leads whom own the Partner Relationship. The success of these partnerships are demonstrated by driving growth with our joint customers, delivering key Go-To-Market (GTM) programs, developing operational rigor enabling partners to grow their Snowflake competency, and delivering customer success. Your success depends on your ability to create accurate operational reporting, and standardized workflow and operational templates for Global PDMs while demonstrating strong communication, experienced strategic alliance leadership, and p

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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. Integrate AI APIs, MCP

JavaScriptTypeScriptPythonJava
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📍 North Carolina, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are seeking experienced professionals with a strong background in Artificial Intelligence, Machine Learning, and Cloud Architecture to join our Services Delivery team to help create exciting new offerings and capabilities for our customers! In this strategic role, you will help customers expand their use of the Snowflake Data Cloud to bring AI/ML pipelines from ideation to full production. Leveraging Snowflake’s native features and extensive partner ecosystem, you will advise clients on best practices for scaling production-ready workloads. You will design tailored AI/ML solutions, coordinate closely with customer teams and Systems Integrators, and provide the technical leadership and oversight needed to ensure successful outcomes. AS A SR. SOLUTIONS ARCHITECT AT SNOWFLAKE, YOU WILL: Be a technical expert on all aspects of Snowflake in relation to the AI/ML workload and provide customers with best practices given Snowflakes technology stack. Work with customers to understand their AI/ML use case, discover key requirements, and architect a Snowflake-centric solution to be delivered by Services Delivery. Understand how to build, deploy and AI and ML pipelines using Snowflake features and/or Snowflake ecosystem based on customer requirements. Work hands-on where needed usin

PythonJavaSQLAWS
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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake’s Release Engineering team builds and operates the systems that safely deliver infrastructure, platform, and product changes to production at global scale. We own the release platforms, rollout orchestration, and safety mechanisms that allow engineering teams across Snowflake to ship quickly while minimizing operational risk. Our mission is to make production deployments fast, safe, self-service, increasingly autonomous, and augmented by AI-driven intelligence and automation. This role sits at the intersection of developer productivity, distributed systems reliability, and large-scale multi-cloud infrastructure orchestration. At Snowflake, Release Engineering is a platform engineering function focused on building the systems, abstractions, and automation that make software delivery safe, scalable, and efficient across the company. In this role, you will Design and build continuous deployment and rollout infrastructure that safely ships changes across Snowflake’s large-scale, multi-cloud production environment. Build and evolve platform capabilities for progressive delivery, including staged rollouts, canarying, automated health checks, rollback controls, and guardrails that reduce blast radius during production change events. Improve engineering velocity by removi

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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. The Snowflake Cortex team is on a mission to bring the transformative power of generative AI and machine learning to enterprise customers, seamlessly and securely within the Snowflake Data Cloud. We are seeking an entrepreneurial and customer-obsessed Product Manager to lead the product vision and execution for our AI Solutions and Services. In this role, you will own the end-to-end product lifecycle for some of our most exciting AI services. You will be responsible for understanding customer needs, defining the product roadmap, and working with a world-class engineering team to deliver innovative solutions that make it easy for any user to leverage AI. You will sit at the critical intersection of customers, our forward-deployed engineering team, core engineering, and GTM strategy, driving the future of AI within the Data Cloud. If you are obsessed with building products that are both powerful and simple, and thrive on turning ambiguity into impact, this is the role for you. AS A SENIOR APPLIED AI PRODUCT MANAGER AT SNOWFLAKE, YOU WILL: Own the Product Vision & Roadmap: Define and articulate a clear, compelling strategy for large-scale AI solutions. You will architect and own the end-to-end product lifecycle, from deep discovery and detailed requirements to hands-on dev

Machine LearningAIGoRust
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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are looking for a driven and collaborative IP attorney to join Snowflake's growing Intellectual Property team. Reporting to the Director, Assistant General Counsel – Intellectual Property, this role will be a core member of a lean, high-impact IP team where you will have direct ownership over meaningful work from day one. You will manage Snowflake's patent portfolio, lead patent prosecution strategy, and support pre-litigation and IP litigation matters. This is an exceptional opportunity for a patent attorney who brings both prosecution and litigation experience, thrives in a fast-moving technology environment, and is eager to grow their practice into adjacent areas such as open source. This is a hybrid role based in Menlo Park, CA or Dublin, CA with a preference for Menlo Park where the majority of the IP team is based. RESPONSIBILITIES Manage Snowflake's global patent portfolio, including overseeing prosecution strategy, outside counsel relationships, and budget Lead and continuously improve Snowflake's internal patent program, including inventor education, invention submission, and evaluation processes Review and supervise outside patent counsel on the drafting of new patent applications and prosecution strategy across Snowflake's patent portfolio, working closely wit

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📍 Bellevue, Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. The Data Clean Rooms team is Leading the market shift from traditional 2-party data sharing to multi-party collaboration hubs . Our vision is to provide a seamless, "safe-room" environment where enterprises can collaborate on shared datasets while maintaining absolute governance. We ensure that no party can exfiltrate another's underlying content, even while running complex joint workloads and getting high-value results. You will join a fast-paced, collaborative team of engineers on a journey to provide customers with an integrated set of innovative, AI-enabled capabilities to analyze data in a privacy-preserving way. You will have a real opportunity to impact and shape the future of secure data collaboration at Snowflake. AS A SOFTWARE ENGINEER IN DATA CLEAN ROOMS, YOU WILL: Architect and build highly scalable infrastructure that enables secure, multi-party collaboration. Design and implement core clean room features and services, intelligent agents, and robust developer APIs to expand platform capabilities and support custom AI/ML workflows. Partner closely with Product Management and cross-functional teams to drive complex projects from ideation and system design through to production deployment. Mentor peers and foster a warm, supportive culture of innovation, cross-tea

PythonJavaAIGo
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📍 Bellevue, Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Our team builds and operates Snowflake's Streaming Platform — the core infrastructure responsible for bringing data into Snowflake continuously and at scale. This includes Snowpipe Streaming and Datastream, services used by large set of enterprise customers to move mission-critical data in real time. Data is the fuel powering the new enterprise AI world, and we are the team responsible for getting it there reliably, continuously, and fast. Responsibilities Design, build, and maintain core components of Snowflake's streaming ingestion platform Improve service reliability, scalability, and latency under high-throughput production workloads Debug and resolve incidents in a distributed, multi-tenant cloud service Contribute to the design and evolution of streaming APIs, SDKs, and server-side protocols Write comprehensive tests including unit, integration, and chaos/fault-injection scenarios Collaborate with partner teams (storage, query, compute) on cross-cutting platform concerns Participate in code reviews, on-call rotations, and architecture discussions Required Qualifications 3–5 years of software engineering experience on large-scale distributed systems or cloud services Strong proficiency in Java or C++ Deep understanding of distributed systems concepts: consistency, faul

JavaAIC++Go
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📍 Bellevue, Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Senior Software Engineer — Cortex Training The Snowflake ML Platform team's mission is to let customers run their most demanding ML/AI workloads inside Snowflake. Cortex Training is our LLM post-training platform: it turns scarce, expensive GPU capacity into a simple, composable service, so customers can adapt open-weight foundation models to their own business problems while we handle the hard distributed-systems parts, including scheduling, orchestration, multi-node training and inference, fault tolerance, and throughput. The platform already runs post-training at scale. Under the hood, it decouples GPU computation from the training loop and exposes it as primitive APIs that compose into everything from SFT to full RL workflows. You'll work alongside a team that ships fast & sweats reliability and the researchers behind DeepSpeed. We're looking for an engineer who thrives in the ML infrastructure layer and brings a solid understanding of LLMs and post-training to help us scale and grow it. YOU WILL: Design and build across the full stack — from the public training APIs and SDK through the control plane to the GPU data plane. Scale the distributed systems that make GPU compute serverless — multi-tenant scheduling, placement, and capacity-aware routing across regional G

KubernetesAIGoRust
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📍 Bellevue, Washington, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are hiring a Post-Doctoral Researcher for our AI Research team. This 24 month fixed-term position is designed for recent PhD graduates looking to deepen their research experience on challenging problems at the frontier of AI — s pecifically, applying machine learning to high-impact real-world domains like medicine, finance, and law. You'll collaborate closely with Snowflake researchers, scientists, and engineers on fundamental and applied problems, publishing high-quality work while helping shape how AI integrates with the world's most consequential industries. AS A POST-DOCTORAL RESEARCHER AT SNOWFLAKE, YOU WILL: Collaborate with research mentors to formulate research projects or novel applications of machine learning aligned with the team's mission, with a focus on AI applied to medicine, finance, or law Conduct independent and collaborative research and publish high-quality work at top AI and domain-applied research venues Design and execute large-scale experiments using modern deep learning frameworks, writing high-quality, reusable code Develop models and systems that bridge AI capabilities with real-world application requirements in high-stakes, regulated domains Engage across teams — including with domain experts and applied engineering — to ground research in pra

PythonMachine LearningAIGo
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📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -93.3%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking an Enablement Business Partner to serve as the Chief Activation Officer for our Solution Engineering team. Embedded within key leadership teams, you will accelerate field capability tied to business outcomes, owning the full spectrum of how SEs learn, from structured programs to in-the-moment performance support. You translate business problems into capability solutions, designing systems that make the field more capable when and where it matters most. IN THIS ROLE YOU WILL GET TO: Act as the strategic enablement partner for SE leadership, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed Curate and quality-gate enablement content: validate AI outputs for accuracy and audience fit, maintain a source of truth for your domains (theater and product), and feed evidence-based quality signals back to PM and PMM Diagnose field needs through signals (Gong, Salesforce, theater-level data analysis, leadership conversations, steer co themes, PM roadmap changes, etc), then classify and prioritize gaps with data Design activation experiences, picking the right modality (hands-on or self-serve lab, AI skill, peer learning, coaching nudge), and measuring behavior change, not just comp

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