Jobs in United States

Media Activation Director in United States

406 active opportunities · Updated October 2026

Explore current media activation director jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

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TW
📍 New York, NY, United States
✓ High-confidence listing

$130K – $150K/yr

Quick readStrong listing-quality and freshness signals

About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company. Job brief: The Weather Company reaches hundreds of millions of people through the world's most-used weather apps. We're hiring our first dedicated Growth PM to own how new and existing users discover value — starting with onboarding and activation, then expanding into the habit and retention loops that turn casual weather-checkers into daily users. The impact you'll make: Drive Core Business Metrics: Measurably improve Day 0 (D0) registration and subscription conversion rates across our primary growth funnels. Expand Engagement Touchpoints: Increase notification opt-in rates and drive surface-level engagement through higher widget adoption. Accelerate Experiment Velocity: Scale our experimentation framework to ship more tests per quarter and shorten decision-making cycles. Unify the Cross-Platform Experien

O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team The Growth Platforms team builds the systems and operating foundations that help OpenAI grow responsibly. We partner across the product portfolio to connect customer signals, identity and consent, campaign workflows, measurement, and product experiences into an AI-enabled growth engine. Our work helps teams launch, learn, and scale with a high bar for data quality, privacy, reliability, and customer trust. About the Role We’re looking for an experienced marketing technology and operations leader to drive cross-functional work at the intersection of growth, measurement, data, and automation. Your mission will be to turn fragmented tools, signals, and workflows into reliable, measurable, AI-enabled capabilities that teams can use safely at scale. You’ll work across Growth, Marketing Operations, Product, Engineering, Data Engineering, Data Science, Security, Privacy, Legal, and Revenue Operations, as well as external advertising platforms, measurement providers, and implementation partners. You’ll translate business requirements and privacy constraints into data contracts, integration designs, rollout plans, and reliable first-party data systems. This is a hands-on, high-impact role for someone who brings structure to ambiguity and moves from event schemas, APIs, and data quality assurance to operating cadences, partner enablement, and executive updates. This role is based in San Francisco or New York City with a hybrid office expectation. In this role, you will: Own the operating model for Growth’s marketing technology stack across identity, consent, audiences, activation, measurement, and experimentation. Own and operate the complete paid-media tracking and measurement system, including website pixels, server-to-server conversion events, mobile measurement integrations, identity and consent controls, attribution methods, and timely signal delivery to advertising platforms. Design and implement event schemas, data mappings, APIs, and integrations; valid

SQLAWSRestAI
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments. We are building an AI-native marketing team that moves quickly, uses intelligence to work differently, and measures success by whether business audiences become aware of OpenAI, consider our products, and ultimately choose us. About the Role We’re hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You’ll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI. You’ll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI’s Business Marketing organization. While your specialty is brand and customer, you’ll flex across business campaigns, product launches, and other priority market moments. In this role, you will: Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers. Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels. Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey. Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution. Be directly accountable for increasing unaided awareness, consideration, purchase preference, and

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S
📍 Menlo Park, California, United States· Full-time
✓ Quality checkedCompany trend -92.9%

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. Integrate AI APIs, MCP

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R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Customer Activation Managers at Ramp strive to deliver value to our customers and revenue for our business by implementing Ramp’s products for newly closed customers. You will have the opportunity to help build, lead, and refine Ramp’s Implementation organization and define the customer strategy that fuels our growth. This role combines strategy, operational leadership, and management of onboarding projects to ensure that new customers realize value from Ramp’s platform quickly and effectively. What You'll Do Ensure fast, thorough, and complete onboarding of new Ramp customers by partnering with Commercial Account Managers to educate new customers on Ramp’s functionality and best practices Work with new customers to deeply understand their current workflow, pain points, and obstacles to full rollout Drive revenue for Ramp by ensuring there are no unnecessary delays in the implementation process and continuing to sell the customer on why implementing Ramp is a high-value initiative Become an expert in the full range of integration and

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Customer Activation Managers on the Partnerships team own the activation and early growth of Ramp’s partner-referred customers. As an early member of the team, you will have the opportunity to help build and refine the Partner Success program and define the implementation motion to drive activation and expansion. What You'll Do Partner Relationship Management Build and maintain strong, long-term relationships with key partners segments, including Accounting, Private Equity, and Venture Capital Serve as the trusted advisor and advocate for partners, understanding their business models, goals, and challenges. Drive Partner Enablement and Customer Activation Develop and deliver partner onboarding and education on the full range of integration and configuration options for Ramp’s suite of products Work with partners and their customers to drive efficient, thorough, and complete onboarding at scale What You Need Minimum 3 years of experience in customer success, partnerships, account management, or product operations experience Familiarity

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R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

$128K – $176K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Ramp's Mid-Market Customer Activation Managers don't manage accounts — they transform how companies run their finances. This is a role for people who have been inside organizations when change was hard, who speak the language of a CFO, and who already use AI the way surgeons use instruments: not occasionally, not as an experiment, but as the default way they work. You'll own a book of ~45 mid-market customers, responsible for driving genuine workflow transformation — not just onboarding completion What You'll do Lead mid-market customers through the full transformation journey — from implementation through agentic workflow adoption — with clear accountability for time-to-value and measurable business outcomes Build and own the change management strategy for each account: map stakeholders, diagnose resistance, build internal coalitions, and drive adoption past the finish line Quantify and communicate Ramp's impact in the language CFOs and Controllers care about — close cycle improvement, spend visibility, variance reduction, and ROI —

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $120K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Scaled Customer Success owns the onboarding, activation, and growth of Ramp’s self-service customers. We are placing a big bet on the belief that there is significant untapped potential in our self-service accounts. As an early member of the team, you will have the opportunity to help build and refine Ramp’s Customer Success organization and define the scaled customer implementation motion to drive activation and retention. What You’ll Do Become an expert in the full range of integration and configuration options for Ramp’s suite of products, and in turn driving efficient, thorough, and complete onboarding of new Ramp customers at scale Directly own micro-SMB and SMB accounts 1:1, ensuring they can fully onboard onto Ramp in 60 days and <2 calls Balance priorities and multiple tasks supporting implementation, follow-up, and proactive outreach Partner closely with the Product team to ensure customer feedback and pain points are heard, reviewed, and prioritized when needed Identify areas of opportunity where we could automate and sca

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

$198K – $271K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Ramp's Strategic Enterprise CSMs don't manage accounts — they transform how companies run their finances. This is a role for people who have been inside large organizations when change was hard, who speak the language of a CFO, and who already use AI the way surgeons use instruments: not occasionally, not as an experiment, but as the default way they work. You'll be embedded in Ramp's largest, most strategic enterprise accounts, responsible for driving genuine workflow transformation — not just onboarding completion. What You'll Do Lead enterprise customers through the full transformation journey — from implementation through agentic workflow adoption — with clear accountability for time-to-value and measurable business outcomes Build and own the change management strategy for each account: map stakeholders, diagnose resistance, build internal coalitions, and drive adoption past the finish line Quantify and communicate Ramp's impact in the language CFOs and Controllers care about — close cycle improvement, spend visibility, variance r

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

$163K – $262K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Ramp's Enterprise CSMs don't manage accounts — they transform how companies run their finances. This is a role for people who have been inside large organizations when change was hard, who speak the language of a CFO, and who already use AI the way surgeons use instruments: not occasionally, not as an experiment, but as the default way they work. You'll be embedded in Ramp's enterprise accounts, responsible for driving genuine workflow transformation — not just onboarding completion. What You'll Do Lead enterprise customers through the full transformation journey — from implementation through agentic workflow adoption — with clear accountability for time-to-value and measurable business outcomes Build and own the change management strategy for each account: map stakeholders, diagnose resistance, build internal coalitions, and drive adoption past the finish line Quantify and communicate Ramp's impact in the language CFOs and Controllers care about — close cycle improvement, spend visibility, variance reduction, and ROI — not just produ

R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Customer Activation Managers on the Partnerships team own the activation and early growth of Ramp’s partner-referred customers. As an early member of the team, you will have the opportunity to help build and refine the Partner Success program and define the implementation motion to drive activation and expansion. What You'll Do Partner Relationship Management Build and maintain strong, long-term relationships with key partners segments, including Accounting, Private Equity, and Venture Capital Serve as the trusted advisor and advocate for partners, understanding their business models, goals, and challenges. Drive Partner Enablement and Customer Activation Develop and deliver partner onboarding and education on the full range of integration and configuration options for Ramp’s suite of products Work with partners and their customers to drive efficient, thorough, and complete onboarding at scale What You Need Minimum 5 years of experience in Partner Success Fluency with partner ecosystem operations Exceptional project management and tim

RestAIGoRust
R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Team & Role Ramp's procurement product is changing how companies buy. We've built the fastest intake-to-pay platform on the market. 3x faster than traditional P2P workflows, with AI that automates sourcing, contract extraction, approval routing, and invoice matching in one place. Customers save an average of 16% on vendor spend annually and eliminate 46+ hours of manual purchasing work every month. As a Procurement Product Activation Manager, you're the person who makes that real for our customers . You'll work directly with CFOs, controllers, and finance operations teams to design, configure, and launch Ramp's procurement product — helping them go from broken, manual buying processes to a streamlined system that their entire company actually uses. This is not a "follow the playbook" implementation role. You'll be redesigning how companies buy things, which requires equal parts process consulting, product expertise, and relationship management. 🎯 What You'll Do Own procurement implementation for Commercial and upper Mid-Market account

RestAIGoRust
R
📍 New York City, NY, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role Customer Success Managers at Ramp drive value for customers and revenue for the business by ensuring fast, effective onboarding and activation of newly closed customers. As a Senior Scaled CSM, you’ll play a critical role in delivering high-quality outcomes at scale while helping shape the processes, playbooks, and customer strategy that fuel Ramp’s growth. You’ll own a high-volume portfolio of micro-SMB and micro-MM customers, balancing efficiency and personalization through strong judgment, structured execution, and thoughtful use of scalable motions. This role is ideal for someone who thrives in fast-paced environments, operates with high ownership, and consistently drives customer outcomes. What You’ll Do Own the end-to-end onboarding and activation of a large portfolio of micro-SMB and micro-MM customers, driving customers to full Ramp adoption within 60 days through efficient, scalable motions. Lead onboarding with strong executive presence, setting clear agendas, controlling call flow, and driving as much progress as possible i

R
📍 San Fransisco, California, United States· Full-time
✓ High-confidence listingCompany trend -99.2%

From $10K/yr

Quick readStrong listing-quality and freshness signals

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Team & Role Ramp's procurement product is changing how companies buy. We've built the fastest intake-to-pay platform on the market — 3x faster than traditional P2P workflows, with AI that automates sourcing, contract extraction, approval routing, and invoice matching in one place. Customers save an average of 16% on vendor spend annually and eliminate 46+ hours of manual purchasing work every month. As Manager of Procurement Activation, you're the person who makes that real at scale . You'll lead a team of Procurement Activation Specialists working with Mid-Market customers, typically 100 to 999 employees, $50M to $100M in revenue, from discovery and configuration through go-live. Where your ICs work directly with CFOs and controllers to redesign how individual companies buy, you're building the system that makes those implementations excellent, repeatable, and fast. This is a founding role . There's no playbook to inherit — you'll write it. That means developing your people, building the motion from scratch, and becoming the primary p

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