Crm Executive in Toronto

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces. Responsibilities: Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support. Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs. Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack. Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems. Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution. Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity. Identify where AI can im

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! Role Overview: As a Business Development Representative (BDR) at Cohere, you will drive revenue growth by identifying, qualifying, and nurturing high-potential leads for our enterprise AI solutions. You’ll act as the first point of contact for prospects, understanding their business needs and aligning them with Cohere’s products to solve complex challenges like natural language processing, AI integration, and scalable language models. You’ll also have the opportunity to sell cutting-edge IP, that is being newly productised, within your own book of business. Key Responsibilities: Proactively research and identify target accounts across region in industries such as finance, technology, manufacturing, healthcare, public sector, etc. using tools like LinkedIn Sales Navigator and CRM platforms to prioritise high-fit prospects. Conduct 40+ outbound calls and personalised emails daily to engage decision-makers (e.g., CTOs, CIOs, and Business Unit leads), focusing on understanding their pain points and demonstrating how Cohere’s AI solutions can address them. Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) and

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! About North North is Cohere's agentic AI platform: it securely deploys AI agents and automations inside an organization's own infrastructure, combining generative and search models with customizable integrations to drive productivity at scale. Overview North is only as valuable as the systems it can reach - CRM, ITSM, productivity suites, data warehouses, knowledge stores, and identity. You'll own that integrations surface end to end. It’s a dual mandate: own the integrations themselves (prioritize, ship, and drive adoption) and build the underlying platform capabilities they depend on when those don't yet exist. Outcomes Family of integrations that are adopted and driving customer value, measured by usage and retention. Reusable, platform-level capabilities and a developer and partner on-ramp that scale across use cases. Responsibilities Define the integration ecosystem strategy for North - roadmap, catalogue priorities, and partner posture - anchored to customer demand and revenue. Own North's integrations end to end, and partner with strategic customers to define transformative, integrations-based workflows. Derive generic, p