About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work w
Role overview
Job description
Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! Role Overview: As a Business Development Repre
…What they are looking for
Skills & requirements
Qualification
2+ years of experience in business development, sales, or a related role, with a proven track record of exceeding lead generation targets in a SaaS or tech environment. Strong communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders and build rapport quickly over phone and email. Familiarity with CRM tools (e.g., Salesforce, HubSpot) and sales enablement platforms, with the ability to analyse data to optimize outreach strategies. Experience in AI, machine learning, or enterprise software sales, with a basic understanding of natural language processing (NLP) concepts. Closing experience is seen as an advantage. A builder mindset is necessary to succeed here, the challenges will be unique based on the team you’ll be working with, and the role will evolve over time. Full-Time Employees at Cohere enjoy these Perks: A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch. Full health and dental benefits, including a separate budget for mental health. RRSP matching, 401K, Pension Scheme. 100% Parental Leave top-up for up to 6 months, for either parent. Annual enrichment benefits: Arts & culture, fitness/wellnes
Department · Revenue
Hiring company
Cohere
Cohere builds powerful models and AI solutions enabling enterprises to automate processes, empower employees, and turn fragmented data into actionable insights.
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