Market Research Lead in Toronto

Overview: The Senior Product Manager sets a clear, compelling product vision and is accountable for executing it. They are a self-starter, a visible organizational leader, a hands-on problem solver, and a relationship builder. The Senior Product Manager continuously builds institutional knowledge that spans all teams and functions within the company as well as a deep understanding of the evolving competitive landscape. They translate that vision into an executional roadmap, and drive it to delivery across web, mobile and MCP. They go deep into how each client segment actual works by sitting with users, mapping end-to-end workflows, and translating what they learn into product features. They own feature prioritization and the backlog. They will author stories and participate in the agile product development cycle. This is a hybrid position based in Toronto. What You’ll Do: Segment Depth: Develop an expert-level understanding of each client segment's end-to-end workflow. Translate that understanding directly into product requirements, features, and prioritization decisions, so the roadmap reflects how clients actually work rather than how we assume they do. Customer Focus: Champion the voice of the customer across all initiatives. Gather and synthesize customer needs and pain points through both quantitative data (and qualitative insights. Product Vision & Roadmap: Own, articulate, and execute a clear product vision and strategy, and rally the organization behind it. Leverage insights from market research, competitive analysis, customer feedback, and performance metrics to prioritize and shape the product roadmap. Lead quarterly and annual planning, ensuring clear goal-setting and metric tracking aligned with business objectives. Product Evangelism: Serve as the primary advocate for your product internally and externally. Lead product rollouts, including developing training materials, documentation, and leading both virtual and in-person product

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data and analytics are at the heart of Lyft's products and decision-making. The Metrics team sits in the Central Market Management organization and owns the business metrics that leaders use to run the marketplace. We define these metrics, build and manage the tools and dashboards that make them reliable and easy to access, and drive consistent, standardized definitions across the organization. We are looking for a Data Scientist to join the Metrics team and help shape Lyft's products and decision-making. You will own a domain within the team's surface area, building and maintaining the data and metrics that leaders and partner teams rely on, with significant executive exposure along the way. We want an intellectually curious person with strong attention to detail, a track record of analytical problem-solving, and skilled communication. You will report to a Data Science Manager. Responsibilities Own one or more domain datasets end-to-end, from source data through to the metrics that consumers rely on Build and maintain the processing logic and pipelines that turn raw inputs into trusted, analysis-ready data Own the business metrics derived from that data, developing the deep understanding of the source needed to build each metric correctly Ensure the data is accurate, consistent, and reliable, with quality checks that catch problems before consumers see them Deliver data and metrics to stakeholders in a usable form, and support them as they integrate it into their decisions Partner with product managers, engineers, and operators to translate the data into decisions and action Communicate findings to stakeholders in a clear and concise manner Experience Degree in a quantitative field such as statistics, economics, applied math, operations research, or engineering (advanced degrees preferred), or relev

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the centre of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Sales Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work with

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. What You'll Be Doing As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Outbound & Prospecting Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Qualification & Pipeline Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Sales & Marketing Collaboration Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work w

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the Role As the founding Channel Partner Manager for Canada, you will build the partner motion that helps Canadian businesses discover, evaluate, and adopt Ramp through trusted advisors and ecosystem partners. This is a zero-to-one role. You will own the full partner lifecycle, from identifying and engaging Canadian accounting, advisory, private equity, and venture capital partners through signing, enablement, activation, and partner-sourced pipeline. Your early results will help determine how Ramp scales its Canadian channel motion. You will work closely with Sales, Growth, Product, Engineering, and the broader Partnerships organization. The right person is a hands-on builder: equally comfortable opening a new relationship, running a partner meeting, solving an operational blocker, and turning early learnings into a repeatable playbook. What You’ll Do Build Ramp’s Canadian channel strategy and operating rhythm from the ground up. Research, identify, source, qualify and sign net-new Canadian partners. Create joint go-to-market and activation p

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . We're looking for a sharp, positive, and motivated self-starter to join our Mid-Market Goods team in Toronto! In addition to laying the foundation of the team, the Client Partner will be responsible for forming relationships with key brands and ensuring they meet their business objectives using Reddit's advertising suite. Please note that this role is required to work in-person from our Toronto office 1-2 days per week. Core Responsibilities: Collaborate with existing clients to deliver Reddit solutions that help achieve those customers’ marketing and business goals Identify areas of additional opportunity within existing client relationships, including new lines of business, and move them through to close Collaborate with Account Managers to create long-term, mutually beneficial partnerships between your customer base and Reddit Act as the CEO of your book of business, and take full ownership of strategic bets, revenue forecasting, and ensuring operational rigor Communicate feedback on our sales processes, narratives, and products to advocate for customers and improve the team's effectiveness and efficiency Proactively manage and deepen relationships with existing advertising partners, both with agencies and directly with clients to drive year-over-year revenue growth Proactively construct upfront and joint business plans with top clients Establish mutually beneficial relationships with new clients, educating them on Reddit and the Reddit ads platform Leverage agency and client direct relationships to identify new buye

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Marketplace organization drives Lyft’s business growth and ensures our marketplace performs reliably and efficiently. Within Marketplace, the Market Insights team is responsible for the health and growth of Lyft’s top regions. We are looking for an analyst to join the Market Insights team to identify key opportunities in these regions and influence strategy across the company. From long-term strategic decisions to weekly agile operations, you will own a range of business-critical work. You will identify our marketplace’s most critical gaps, create business and product strategies to address them, and partner with cross-functional teams to deliver impact. The ideal candidate is proactive, has strong analytical capabilities, and can collaborate effectively across teams. Responsibilities: Become an expert in rideshare marketplace behaviors/trends and support leadership in data-informed business strategies and decisions Leverage data and analytics to identify problems and opportunities in Lyft’s top regions, synthesize the trends and insights, and recommend action plans Operate within rideshare decision-making frameworks with a critical lens, evaluating areas of improvement and business growth opportunities Partner with Data Science, Product, Engineering, and other teams to deliver business, product, and strategy improvements Be proactive in pursuing opportunities and have a true ownership mindset to get things done Experience: Bachelor’s degree with a focus in analytics, statistics, economics, finance, marketing, or other quantitative fields 3+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup Experience analyzing data, extracting key insights and trends, and producing

We’re looking for an Account Manager, Scale to maintain day-to-day contact with our existing customers at scale to help them realize the value of our products and services and establish long-term partnerships with Hootsuite by exploring and qualifying future growth opportunities. In this role, you will leverage your commercial skillset to successfully manage a high volume of customer renewals, while cultivating upsell, cross sell and expansion opportunities for both Hootsuite and Partner products in your book of business. As part of the Scaled Account Management team you will collaborate cross-functionally to provide customer value in all stages of the sales cycle. This is a hybrid role and is open to applicants located within commuting distance of our Toronto or Vancouver office. In this role, you will report to the Manager, Scaled Account Management. WHAT YOU’LL DO: Maintain low-touch day-to-day contact with customers for our pooled accounts at scale; providing timely answers to questions and focus on driving customer health and experience. Develop rapport with customers by proactively providing insightful market information and solutions that showcase maximum benefits from Hootsuite products. Drive renewals, upsells, and expansion in your low ARR accounts by focusing on customer engagements at scale and educating customers on Hootsuite’s value proposition in our pooled motion. Provide weekly forecasts and maintain rolling forecasts including monitoring and reporting account data health. Consistently contribute to generating team pipeline of upsell /product add-ons upon contract renewal or during service period to meet or exceed expansion targets. Successfully manage the end-to-end renewal process required to hit or exceed team renewal targets/quotas, leveraging your product knowledge to efficiently meet customers needs. Demonstrate understanding of contract terms and processes in order to maximize contract valu

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is looking for experienced software engineers from a variety of disciplines. We are growing our team with people who want to build, improve and incorporate technologies that make the lives of our community more enriched. As an engineer at Lyft, you'll collaborate with teams like product, data science, analytics, and operations on code that empower us to iterate quickly, while focusing on delighting our passengers and drivers. As a Senior Software Engineer on the Marketplace team, you will lead work streams to improve business operations in Lyft’s Marketplace. You'll design AI driven data analytics platforms, data pipelines and metric governance systems that our business leaders use on a daily basis to make key strategic decisions. You will partner with business leaders and data scientists across our organizations to enable running the business more efficiently. Responsibilities: Help define the roadmap and architecture based on technology and business needs Drive AI innovation for business analytics and operations Write well-crafted, well-tested, readable, maintainable code Have a good grasp and ability to explain the various tradeoffs made in decisions Participate in code reviews to ensure code quality and distribute knowledge Lead projects from idea to positive execution Incorporate considerations for business context and failure modes in your work Proactively participate in resolving ongoing incidents Unblock, support, effectively communicate, and obtain buy-in across teams to achieve results Share your knowledge by giving brown bags, tech talks, and evangelizing appropriate tech and engineering best practices Experience: 5+ years of software engineering industry experience with a high level programming language (bonus points for experience with Python or Go) AI Experience in Agen

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team We build enterprise software that helps organizations optimize sales performance and improve go-to-market agility. Our engineering organization includes multiple product application teams responsible for delivering core customer-facing capabilities. We are seeking Senior Backend Engineers to join our application teams. You’ll work alongside staff, senior, and early-career engineers to design, build, and scale backend systems that power enterprise-grade product workflows. This is an opportunity to work on complex product and data problems while contributing meaningfully to technical decisions, system quality, and team delivery. We are low on meetings and high on accountability. Most of the team is in the EST time zone, with a few located in AST, PST, and Central as well. What you’ll be doing You will play an important role in the continued evolution of our application stack. You will design and build backend capabilities for complex product workflows, contribute to system design discussions, and help ensure our systems remain maintainable, reliable, and scalable as we grow. As a Senior Backend Engineer, you are expected to operate with strong ownership and sound technical judgment. This includes identifying risks in the work you own, surfacing edge cases, asking thoughtful questions, and proposing improvements that strengthen the quality and reliability of the system. You will: Design and build backend services that power complex product workflows. Contribute to d

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! The Role As a Senior Solutions Engineer, you will play a critical role at the intersection of data, technology, and customer impact. You will lead the design and delivery of scalable, reliable, and high-impact technical implementations for our enterprise clients. Working with diverse and complex datasets across industries, you’ll build and optimize end-to-end analytics solutions that directly influence how customers engage with the Forma platform. You’ll partner cross-functionally to identify opportunities, scope high-value solutions, and deliver outcomes that drive measurable business impact. This is a highly visible, client-facing role that combines hands-on technical expertise with strategic thinking. What You’ll Do Lead strategic technical engagements with enterprise clients, guiding solution design for complex business challenges using the Forma platform Design, build, and optimize scalable data architectures, pipelines, and workflows (e.g., PySpark, Databricks) Translate business requirements into robust, production-ready data solutions Design and deliver custom code and customer-specific integrations to extend the Forma platform for unique client requirements Partner with Professional Services to extract, transform, and analyze client data to optimize incentive compensation and sales performance strategies Collaborate with Product, Engineering, and Customer Success to deliver high-quality, actionable datasets and insights Drive improvements in data infrastructure, perfor

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the team Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes. We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central. We are far from maintenance or simple progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns. What you’ll be doing Reporting to the VP of Engineering, the Staff Frontend Engineer will play a critical role in shaping the technical direction, architecture, and long-term evolution of Forma’s customer-facing and internal operations experiences. You’ll operate as a frontend technical leader, working across teams to drive alignment, set standards, and solve complex, ambiguous problems in a highly configurable, data-intensive product. You’ll partner closely with product, design, engineering, and leadership to define not just what we build, but how we build it — ensuring

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! The Opportunity As a Staff Security Engineer, you will be a hands-on technical leader strengthening security across Forma's application, cloud infrastructure, development lifecycle, internal systems, and incident-response practices. Security today is shared across Engineering and DevOps. You'll work closely with both teams and have real room to shape how Forma approaches security as we grow. Depending on your interests and the needs of the business, the role could develop into a deeper individual-contributor position or help build a dedicated security team. You'll work directly with Engineering, DevOps, IT, Product, Legal, and Privacy to identify risks, design practical controls, automate security processes, and help teams ship secure and reliable software. What you'll do Cloud and infrastructure security Design and implement security controls across Forma's AWS environments, with a focus on IAM, least-privilege access, service identities, and account boundaries. Embed security requirements into Terraform and other Infrastructure as Code, and improve secrets, certificate, encryption-key, and credential management. Build automated checks for insecure configurations, excessive permissions, exposed resources, and configuration drift across Kubernetes, containers, serverless workloads, networking, and data services. Application, data, and AI security Run threat modelling and security architecture reviews for new products, services, APIs, data pipelines, and third-party integrations

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team Engineers on this team construct our rules-based calculating engine for processing sales commissions. This might sound simple if you have never been exposed to sales comp plans, it is not! We are low on meetings, high on accountability. Most of the team are in EST time zone but we have a few located in PST and Central as well. We are far from maintenance / progressive evolution in many areas, there is a lot of room to make a big impact in the overall design. What you’ll be doing Reporting to the Manager of Data Platform, you will play a critical role in the evolution of our Spark based data platform. You'll lead development efforts for our complex, data-rich platform features while being an example to the team of code quality and thoughtful software design. You will be working on the most challenging code at Forma. As a Staff Engineer, you are expected to operate with a high degree of ownership and trust. This includes proactively identifying architectural risks, surfacing edge cases or constraints others may not see, and advocating for improvements that strengthen the long-term integrity of the system. We value engineers who bring forward thoughtful perspectives - even when they challenge assumptions - and who help the team see around corners. You will: Design and evolve backend services that power product workflows. Architect data models representing hierarchical & graph structures, relationships, and large-scale enterprise datasets. Build

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About the Team Engineers on this team build our rules-based calculation engine for processing sales commissions. This might sound simple if you have never been exposed to sales compensation plans, it is not. We are low on meetings and high on accountability. Most of the team is in the EST time zone, with a few located in PST and Central as well. We are still evolving many areas of the platform, which means there is meaningful room to improve the design, reliability, and scalability of the systems we build. What you’ll be doing Reporting to the Manager of Data Platform, you will play an important role in the evolution of our Spark-based data platform. You’ll design and build data-rich platform capabilities, contribute to system design discussions, and help ensure our data systems remain reliable, maintainable, and scalable as Forma grows. As a Senior Engineer, Data Platform, you are expected to operate with strong ownership and sound technical judgment. This includes identifying risks in the work you own, surfacing edge cases, asking thoughtful questions, and proposing improvements that strengthen the quality and reliability of the platform. You will: Design, build, and improve Spark-based data pipelines and platform services. Work with complex data models representing sales compensation plans, hierarchies, relationships, and enterprise datasets. Build reliable, deterministic data systems that customers and internal teams can trust. Improve testing, observability, data quality,