Growth Analytics in Uttar Pradesh

About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About team : DevicesTech is a strategic and critical center of technology within the Paytm payments vertical that builds scalable payment solutions to offer a secure & seamless payment experience to millions of users with devices ranging from the versatile flagship devices - All-in-One POS and Soundbox to the small yet powerful - Linux POS. The EDC machines accept all payment methods(All debit and credit cards, Paytm wallet, net-banking, All UPI apps) using our range of Paytm devices. The IoT devices support innovative payment workflows to prevent frauds and increase overall engagement of the merchants and consumers. Millions of devices are deployed in the country from large store chains to smaller merchants with an aggressive market focus accomplishing very fast growth. This scale is made possible with the underlying core technology platform built by the Devices Tech team that is scalable with robust security and a highly accurate transactional system with safe money movement. The Devices Tech builds and owns a mix blend of EDC and IoT(Internet of Things) middleware services powered by several Java microservices, mix of Sql and NoSql databases, distributed architecture on cloud with many AWS managed and self manages tools and services, and inhouse devices SDKs built by our Android and Embedded System team. About the Role: We are looking for a highly analytical and business-oriented Subscription Growth Manager to drive recurring revenue, retention, collections, renewals, and merchant lifecycle management for the Soundbox subscription business. The role will be responsible for owning subscription revenue performa

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams. Key Responsibilities - Own end-to-end cohort analytics across the user lifecycle - acquisition, activation, engagement, and churn - and translate insights into actionable growth strategiesDesign and maintain user scoring models (engagement, propensity-to-invest, churn risk) to enable intelligent segmentation and personalised CRM campaignsBuild and manage data pipelines and Looker Studio dashboards to provide self-serve reporting for growth, CRM, and leadership teamsDevelop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks to measure ROI and guide retention investmentDefine audience segments, trigger logic, and data contracts for CRM automation tools (Seller Panel / CleverTap or equivalent) to enable precise, data-driven campaign executionCreate and own structured PowerPoint decks for weekly, monthly, and quarterly business reviews - synthesising data into crisp narratives for leadership and cross-functional stakeholdersDrive standardised processes for campaign planning, data QA, A/B test design, and performance reporting across the growth function Who We're Looking For 3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural se

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and hands-on Growth & CLM Leader to own growth for the Paytm for Business app across activation, engagement, retention and winback, with a strong focus on service/product journeys. The role will build a data-led growth engine through analytics, experimentation, lifecycle marketing and AI/agentic automation, while leading a high-performing Growth & CLM team. Key Responsibilities: -Own app growth across activation, engagement, retention, monetization and winback. Drive growth for key service/product journeys and optimize critical user funnels. -Build and scale CLM programs across onboarding, activation, engagement, retention and reactivation. -Drive experimentation, A/B testing, personalization and funnel optimization. -Leverage AI/GenAI and agentic capabilities to automate and improve growth and CLM. -Use customer data, cohorts and analytics to identify growth opportunities and measure impact. -Partner with Product, Engineering, Analytics, Marketing, Business and Operations teams to deliver growth charters. -Lead and mentor Growth Managers and CLM execution teams. -Establish strong growth metrics, dashboards and operating rhythms. What We’re Looking For: -10+ years of experience in Growth, Product, CLM, Consumer Internet or Fintech. -Experience in Tier-1 product/consumer internet/fintech companies; Tier-1 institute preferred. -Proven track record of driving app growth and lifecycle marketing at scale. -Strong understanding of growth funnels, retention, engagement, experimentation and CLM. -Hands-on experience with AI/GenAI/Agentic capabilities for growth automa

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We’re looking for a GM/ AVP to drive growth for Lending vertical at Paytm. This role is deeply analytical and focused on reading user and marketing funnels at an atomic level, forming strong hypotheses, and designing experiments to unlock scalable growth. You will work closely with senior stakeholders across Product, Business, Risk, Marketing and growth teams across paytm. Key Responsibilities ● Own end-to-end growth analysis across the unsecured lending, from impressions and clicks to activation, usage, and credit consumption ● Analyze marketing and acquisition funnels at an atomic level using event, clickstream, and impression data to identify gaps and inefficiencies ● Use tools like CleverTap, SQL, Looker and Superset to track funnel movement, drop-offs, and cohort behavior ● Form clear, data-backed hypotheses and design experiments to validate growth opportunities ● Work with campaign managers in the team to execute experiments, relevant campaigns, review content and suggest improvements ● Lead cohort analysis to understand differential behavior across user segments ● Partner with Product teams to identify opportunities to improve user journeys and reduce funnel friction. ● Identify new opportunities for top funnel growth, both within the Paytm ecosystem and outside it. ● Translate complex analyses into clear, actionable recommendations for senior stakeholders ● Build and maintain dashboards to monitor funnel health and experiment outcomes Requirements ● 10+ years of experience in growth, analytics, or product strategy roles ● Strong analytical and problem-solv

About Paytm Paytm is India's leading mobile payments and financial services distribution company. A pioneer in the mobile QR payments revolution, Paytm builds innovative technology solutions that empower merchants and consumers alike. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent m

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine. The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale. Key Responsibilities: - Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back. - Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention. - Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights. - Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact. - Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey. - Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making. - Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives. - Work cross-functionally with Product, Engineering, Data Science, Ma

About Us Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion. Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors. Role Overview We are looking for a strategic, business-oriented, and AI-forward Analytics Leader to drive data-led and AI-powered decision-making for Paytm Money across equities, mutual funds, and derivatives. This role will define and lead the analytics vision across user growth, trading behavior, portfolio analytics, customer lifecycle, monetization, and product experience, while partnering closely with Product, Growth, Business, Risk, and Engineering teams to scale Paytm Money’s wealth platform. The ideal candidate will bring deep expertise in financial markets, broking platforms, and investment products, along with strong experience in building scalable analytics functions. In addition, this leader should have worked intensively on AI-led modeling, predictive decision systems, AI adoption across analytics workflows, and data models designed for advanced analytics and machine learning use cases. This is not just a reporting or dashboarding role. It is a leadership role focused on building a proactive, predictive, and AI-enabled analytics engine that helps the business make faster, sharper, and more scalable decisions. Key Responsibilities 1. Analytics Strategy, AI Vision & Business Impact · Define and own the analytics and decision intelligence roadmap aligned with Paytm Money’s growth, engagement, and revenue goals. · Translate business problems across acquisition, activation, trading behavior, retention,

Key Responsibilities:- 1. Channel Ownership & Growth Own end-to-end affiliate channel performance from partner onboarding to scale Drive acquisition with a focus on quality metrics (IR FT), not just volume Build a sustainable and scalable affiliate growth engine 2. Partner Ecosystem Development Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms Onboard and scale high-quality direct affiliates and strategic partners Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.) 3. DRA Channel Buildout Set up and scale the DRA (Digital Referral Agent) channel Ensure compliance with regulatory requirements and internal policies Define onboarding, training, tracking, and payout mechanisms for DRAs 4. Performance & Optimization Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates Drive continuous experimentation across creatives, messaging, and partner cohorts Improve affiliate-driven funnel metrics: Signup KYC IR FT 5. Analytics & Governance Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics Implement strong tracking, attribution, and fraud detection mechanisms Ensure traffic quality and prevent misuse or arbitrage 6. Cross-functional Collaboration Work closely with Product, Marketing, Compliance, and Analytics teams Influence onboarding flows and growth experiments for affiliate traffic Align affiliate strategy with broader acquisition and business goals Requirements 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech Strong understanding of broking acquisition funnels (Signup KYC IR First Trade) Proven track record of scaling affiliate channels with measurable ROI Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships Experience or exposure to DRA model and regulatory fra

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We are looking for a high-ownership leader to drive growth, retention, and recurring revenue for the soundbox subscription business. The role requires managing the complete merchant subscription lifecycle, including acquisition quality, renewals, merchant engagement, churn reduction, and operational execution. Key Responsibilities - Subscription Growth: Drive merchant onboarding, ensure high-quality acquisition, improve activation-to-paid conversion, and expand the active merchant base. - Retention & Renewals: Improve renewal rates, reduce churn, and build win-back strategies for inactive merchants. - Merchant Lifecycle Management: Own the end-to-end journey, ensure active product usage, and coordinate service support to improve satisfaction. - Revenue Ownership: Drive Monthly Recurring Revenue (MRR), improve collections efficiency, and monitor subscription funnel metrics. - Team Management: Manage field sales and retention teams, monitor productivity, and drive performance reviews. - Analytics & Governance: Analyze churn and activation trends, track performance dashboards, and identify fraud or activation risks. Preferred Skills • Strong analytical and problem-solving capabilities • Hands-on experience with SQL, dashboards, reporting, and business analytics • Expertise in building automated reporting frameworks and KPI monitoring systems • Ability to convert large datasets into actionable business insights and growth opportunities • Experience managing retention, renewals, collections, pricing, or revenue growth initiatives at scale • Strong ownership mindset with a track record of driv

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - Experience in growth marketing, product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisi

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. ABOUT THE ROLE Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth portfolio. As Senior Business Analyst, you will own the numbers end to end from acquisition through retention, churn, revenue and GMV. This is not a reporting role: you will frame problems independently, find root causes, size opportunities, and convert them into growth recommendations that Marketing and Business teams act on. KEY RESPONSIBILITIES Business Insights & Growth • Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. • Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. • Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics • Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. • Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. • Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution • Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. • Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. • Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. • Ana

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role We are looking for a Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis and reporting. ● E

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role- We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis

Job Title: ESOP Management Specialist – HR Operations Location: Noida Role Overview We are looking for a detail-oriented and process-driven ESOP Management Specialist to manage the end-to-end administration of the Employee Stock Ownership Plan (ESOP). The role will partner closely with HR, Finance, Legal, Payroll, and external stakeholders to ensure seamless execution of equity programs while maintaining compliance, accuracy, and a superior employee experience. Key Responsibilities • Manage the complete ESOP lifecycle, including grant creation, vesting schedules, exercises, lapses, cancellations, and exits. • Maintain accurate employee equity records and ensure timely updates in the ESOP management platform. • Coordinate with Finance, Legal, Payroll, and external trustees/vendors for smooth execution of ESOP-related transactions. • Prepare and validate grant letters, exercise documentation, employee communications, and regulatory reports. • Support onboarding and offboarding processes related to equity grants and settlements. • Ensure compliance with company policies, accounting standards, tax regulations, and applicable statutory requirements. • Address employee queries regarding grants, vesting, exercises, taxation, and policy interpretation. • Generate periodic MIS reports, dashboards, and analytics on ESOP utilization, vesting, exercises, and outstanding grants. • Conduct regular audits and reconciliations to ensure data accuracy and process compliance. • Identify opportunities to automate and improve ESOP administration processes. Required Qualifications • Bachelor's degree in Human Resources, Finance, Commerce, Business Administration, or a related discipline. • 3–7 years of experience in HR Operations, Equity Administration, ESOP Management, or Total Rewards. • Experience handling employee equity programs in a listed or high-growth organization is preferred. • Strong understanding of ESOP regulations, equity administration, taxation, and co